1. Slides thatentrepreneurs stick
presentation lessons for
Jan Schultink
Technion, Haifa
6 May 2009

3. Tonight we will talk
about presentations,
but first…

4. …let’s talk about myself (briefly)

5. COMPUTER SCIENCE ENGINEER

6. PRELIMINARY
CONSULTING WORK BUILT COMMUNICATION SKILLS
Key success drivers resulting from McKinsey engagements
A decade of Communication
skills*
Significant amount of data
Presenting to senior
analysis and synthesizing
McKinsey
management audiences
recommendations
Constant
structuring,
restructuring
* Both verbal and visual of story lines
Source: team analysis

8. FONTAINEBLEAU

9. LONDON

10. presentation design
strategy consulting
Tel Aviv

11. Many of these were investor presentations
Updated through March 2009
Beverages
Furniture Information security
Data center
Cosmetics
performance
Information security Gaming Mobile payments
Application integration Kids online System integrator US hedge fund
Data quality Online advertising Display technology Israeli incubator
Database ILM Flash memory Web security Cosmetics European private equity
Gaming Drug development (1) GI surgery Pharmaceuticals Israeli private equity
Homeland security Drug development (2) Bio-diagnostics Information security European VC (1)
3G-IMS telecom Cardiology devices Nuclear imaging IT services European VC (2)
Food, personal,
Web 2.0 Tissue engineering Cardiology imaging Israeli VC
home care
P2P caching Biotech discovery Ophthalmology Beverages Israeli conglomerate
Implantable
Business continuity Implantable GI device Diamonds Israeli incubator
obesity device
Mature
Early-stage Early-stage Developing VC/PE funds
companies

12. Anyone can design PPT

13. graphics designer
speech coach
administrative assistant
artist
PR consultant

16. Top To the point
management in 20 minutes

17. you understand it when
you can explain it

18. What is a good presentation?

19. “nice presentation,
thank you…”

20. “WOW!”
Photo credit :Nicole Makauskas

22. Listen

24. Understand
Listen

25. The Curse of
Knowledge

26. the presenter
taps a tune…

27. tap tapper de tap tap tap tap tapper de tap tap t
the audience
hears someone tapping

28. Act
Understand
Listen

29. OK, now what?

30. No content – no presentation…

31. Communicating to investors

33. the presentation
is an excuse to
figure you out

34. “we have no
competition”
Sense of
realism?

35. Willingness to listen, learn???
Photo credit: Celestial Meeker

36. your audience:
intelligent
& busy

37. Cut to the chase
your
point

38. No need to preach to the converted

39. Address obvious weaknesses

40. Tell stories

41. No need for buzzwords
tap tapper de tap tap tap tap tapper de tap tap ta

42. No need for vision stuff

43. Don’t skip the technology

45. help them
construct the
“bottom up”
picture

46. Presentation style

48. BULLET POINTS

49. 10 slides
20 minutes
30 pt font
guy kawasaki

50. 20 MINUTES CAN BE MORE THAN 10 SLIDES

51. You’ll need
one of these

52. What kind of presenter are you?

53. you are
an engineer...
…why stop
thinking as
a designer?

54. creativity

55. can’t hurry presentation design

56. esthetics

57. good graphics
does not mean
sophisticated graphics

59. the black page

60. They’re different…
online company
pitch hand business
show profile
deck outs plan

61. Graphics secrets

62. Revenues in 2011
will be $3,402,012

63. We aim
to be a
$3-4 million
company
in year 3

64. Ban clip art

65. pixels enable zooming

66. don’t stretch

67. appreciate white space

68. rule of thirds

72. All colors are fine – just stick to them

74. SAME DISTANCE
ALIGN

75. SAME DISTANCE
ALIGN

77. Old template…

78. …the new one!

79. Strong revenue growth

80. Strong revenue growth
6
5
4
Series 1
3
Series 2
Series 3
2
1
0
Category 1 Category 2 Category 3 Category 4

81. Strong revenue growth
160
140
120
100
80
60
40
20
0
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

82. Strong revenue growth and profitability
Revenues, $ million
143
136
120
115
98
90
79
66
50
7 consecutive profitable quarters
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2006 2007 2008

83. BEFORE AFTER

84. Easy on the
animations

85. Stay on time

86. Wow, this
has changed
the way
I Iook at
presentations
forever…
Photo credit :Nicole Makauskas

87. stickyslides.blogspot.com
twitter: @janschultink
email: contact@schultink.com