1.
Slides thatentrepreneurs stick
presentation lessons for
Jan Schultink
Technion, Haifa
6 May 2009

2.
Tonight we will talk
about presentations,
but first…

3.
…let’s talk about myself (briefly)

4.
COMPUTER SCIENCE ENGINEER

5.
PRELIMINARY
CONSULTING WORK BUILT COMMUNICATION SKILLS
Key success drivers resulting from McKinsey engagements
A decade of Communication
skills*
Significant amount of data
Presenting to senior
analysis and synthesizing
McKinsey
management audiences
recommendations
Constant
structuring,
restructuring
* Both verbal and visual of story lines
Source: team analysis

6.
FONTAINEBLEAU

7.
LONDON

8.
presentation design
strategy consulting
Tel Aviv

9.
Many of these were investor presentations
Updated through March 2009
Beverages
Furniture Information security
Data center
Cosmetics
performance
Information security Gaming Mobile payments
Application integration Kids online System integrator US hedge fund
Data quality Online advertising Display technology Israeli incubator
Database ILM Flash memory Web security Cosmetics European private equity
Gaming Drug development (1) GI surgery Pharmaceuticals Israeli private equity
Homeland security Drug development (2) Bio-diagnostics Information security European VC (1)
3G-IMS telecom Cardiology devices Nuclear imaging IT services European VC (2)
Food, personal,
Web 2.0 Tissue engineering Cardiology imaging Israeli VC
home care
P2P caching Biotech discovery Ophthalmology Beverages Israeli conglomerate
Implantable
Business continuity Implantable GI device Diamonds Israeli incubator
obesity device
Mature
Early-stage Early-stage Developing VC/PE funds
companies

10.
Anyone can design PPT

11.
graphics designer
speech coach
administrative assistant
artist
PR consultant

12.
Top To the point
management in 20 minutes

13.
you understand it when
you can explain it

14.
What is a good presentation?

15.
“nice presentation,
thank you…”

16.
“WOW!”
Photo credit :Nicole Makauskas

17.
Listen

18.
Understand
Listen

19.
The Curse of
Knowledge

20.
the presenter
taps a tune…

21.
tap tapper de tap tap tap tap tapper de tap tap t
the audience
hears someone tapping

22.
Act
Understand
Listen

23.
OK, now what?

24.
No content – no presentation…

25.
Communicating to investors

26.
the presentation
is an excuse to
figure you out

27.
“we have no
competition”
Sense of
realism?

28.
Willingness to listen, learn???
Photo credit: Celestial Meeker

29.
your audience:
intelligent
& busy

30.
Cut to the chase
your
point

31.
No need to preach to the converted

32.
Address obvious weaknesses

33.
Tell stories

34.
No need for buzzwords
tap tapper de tap tap tap tap tapper de tap tap ta

35.
No need for vision stuff

36.
Don’t skip the technology

37.
help them
construct the
“bottom up”
picture

38.
Presentation style

39.
BULLET POINTS

40.
10 slides
20 minutes
30 pt font
guy kawasaki

41.
20 MINUTES CAN BE MORE THAN 10 SLIDES

42.
You’ll need
one of these

43.
What kind of presenter are you?

44.
you are
an engineer...
…why stop
thinking as
a designer?

45.
creativity

46.
can’t hurry presentation design

47.
esthetics

48.
good graphics
does not mean
sophisticated graphics

49.
the black page

50.
They’re different…
online company
pitch hand business
show profile
deck outs plan

51.
Graphics secrets

52.
Revenues in 2011
will be $3,402,012

53.
We aim
to be a
$3-4 million
company
in year 3

54.
Ban clip art

55.
pixels enable zooming

56.
don’t stretch

57.
appreciate white space

58.
rule of thirds

59.
All colors are fine – just stick to them

60.
SAME DISTANCE
ALIGN

61.
SAME DISTANCE
ALIGN

62.
Old template…

63.
…the new one!

64.
Strong revenue growth

65.
Strong revenue growth
6
5
4
Series 1
3
Series 2
Series 3
2
1
0
Category 1 Category 2 Category 3 Category 4

66.
Strong revenue growth
160
140
120
100
80
60
40
20
0
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

67.
Strong revenue growth and profitability
Revenues, $ million
143
136
120
115
98
90
79
66
50
7 consecutive profitable quarters
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2006 2007 2008

68.
BEFORE AFTER

69.
Easy on the
animations

70.
Stay on time

71.
Wow, this
has changed
the way
I Iook at
presentations
forever…
Photo credit :Nicole Makauskas

72.
stickyslides.blogspot.com
twitter: @janschultink
email: contact@schultink.com