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Justine A. Chan: Copywriter, Merchandiser
 

Justine A. Chan: Copywriter, Merchandiser

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Justine A. Chan: Copywriter, Merchandiser Justine A. Chan: Copywriter, Merchandiser Presentation Transcript

  • Justine A. Chan(310) 938-8139JUSTINECHAN@HOTMAIL.COM
    justinechan@hotmail.com
  • OBJECTIVE
    Marketing position drawing on strengths in fashion copywriting to advance a successful track record for identifying consumer trends, driving sales, and developing employees to peak performance.
  • SUMMARY OF SKILLS
    • Innovative visual marketing tactics utilizingmultiple concepts of design and copywriting that creates traffic and sales.
    • Ability to create compelling copy and high-impact content that generates traffic into sales.
    “Those who create are rare; those who cannot are numerous. Therefore, the latter are stronger.” Coco Chanel
  • EDUCATION
    Associate of Arts, Merchandise Product Development
    The Fashion Institute of Design and Merchandising
    Los Angeles, CA (April 2006-March 2007)
    “The Merchandise Product Development Program prepares students for a career in merchandising established fashion brands. The curriculum focuses on planning, developing, and presenting product lines, and on the technical design of individual styles within the line. Students learn to compete successfully in trend analysis, strategic planning, line development, and preproduction planning.” www.fidm.edu
    Accomplishments
    • Dean’s Honor Roll (2006-2007)
    • Portfolios Showcased in Student Resource Center
  • WORK EXPERIENCE
    Lead eCommerceMerchandiser, Clothes Minded LLC., Carson, Ca (May 2009-September 2010)
    • Create, test and launch email campaigns
    • Create product descriptions and specs
    • Develop promotional calendar
    • Liaise with product team to develop/implement strategies
    Accomplishments
    Created and implemented a cross-channeling production calendar that resulted in increased productivity by 50%
  • WORK SAMPLES
    *More examples upon request
  • WORK EXPERIENCE (CONTINUED)
    eCommerce Manager, Chic Little Devil LLC., Los Angeles, CA
    (September 2007-May 2009)
    • Managed on-line store front and product catalog
    • Content and Copywriting
    • Cross marketing promotion
    • Brand imaging and development for client brands
    • Created online print ads
    Accomplishments
    Self initiated evaluation, trade-off analysis, and conducted beta e-commerce site testing that resulted in a higher turnover rate and increased sales revenue by 800%.
  • EDITORIAL/PRINT AD SAMPLES
  • BRAND DEVELOPMENT/AD SAMPLES (CONTINUED)
  • WORK EXPERIENCE (CONTINUED)
    Merchandiser, Lisa Z LLC., Redondo Beach, CA
    (April 2002-August 2010)
    • Merchandise planning and management
    • Create and execute window displays
    • Direct merchandising standards/fixture placement
    • Ensure cohesive total store assortment
    • Maintain visual standards
    Accomplishments
    Self-initiated innovative merchandising and display techniques that resulted in positive customer feedback and higher turnover rate
  • WORK SAMPLES
  • ADDITIONAL SKILLS
    SOCIAL MEDIA AND NETWORKING
    SEARCH ENGINE OPTIMIZATION
    CONTENT COPYWRITING
    ILLUSTRATION AND PHOTO EDITING
    BUSINESS SOLUTIONS
    AUCTION HOSTING
  • Thank You!