Justine A. Chan: Copywriter, Merchandiser

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  • Justine A. Chan: Copywriter, Merchandiser

    1. 1. Justine A. Chan(310) 938-8139JUSTINECHAN@HOTMAIL.COM<br />justinechan@hotmail.com<br />
    2. 2. OBJECTIVE<br />Marketing position drawing on strengths in fashion copywriting to advance a successful track record for identifying consumer trends, driving sales, and developing employees to peak performance.<br />
    3. 3. SUMMARY OF SKILLS<br /><ul><li>Innovative visual marketing tactics utilizingmultiple concepts of design and copywriting that creates traffic and sales.
    4. 4. Ability to create compelling copy and high-impact content that generates traffic into sales. </li></ul>“Those who create are rare; those who cannot are numerous. Therefore, the latter are stronger.” Coco Chanel<br />
    5. 5. EDUCATION<br />Associate of Arts, Merchandise Product Development<br />The Fashion Institute of Design and Merchandising<br />Los Angeles, CA (April 2006-March 2007)<br />“The Merchandise Product Development Program prepares students for a career in merchandising established fashion brands. The curriculum focuses on planning, developing, and presenting product lines, and on the technical design of individual styles within the line. Students learn to compete successfully in trend analysis, strategic planning, line development, and preproduction planning.” www.fidm.edu<br />Accomplishments<br /><ul><li>Dean’s Honor Roll (2006-2007)
    6. 6. Portfolios Showcased in Student Resource Center</li></li></ul><li>WORK EXPERIENCE<br />Lead eCommerceMerchandiser, Clothes Minded LLC., Carson, Ca (May 2009-September 2010)<br /><ul><li>Create, test and launch email campaigns
    7. 7. Create product descriptions and specs
    8. 8. Develop promotional calendar
    9. 9. Liaise with product team to develop/implement strategies</li></ul> Accomplishments<br />Created and implemented a cross-channeling production calendar that resulted in increased productivity by 50%<br />
    10. 10. WORK SAMPLES <br />*More examples upon request<br />
    11. 11. WORK EXPERIENCE (CONTINUED)<br />eCommerce Manager, Chic Little Devil LLC., Los Angeles, CA <br />(September 2007-May 2009)<br /><ul><li>Managed on-line store front and product catalog
    12. 12. Content and Copywriting
    13. 13. Cross marketing promotion
    14. 14. Brand imaging and development for client brands
    15. 15. Created online print ads</li></ul>Accomplishments<br />Self initiated evaluation, trade-off analysis, and conducted beta e-commerce site testing that resulted in a higher turnover rate and increased sales revenue by 800%.<br />
    16. 16. EDITORIAL/PRINT AD SAMPLES<br />
    17. 17. BRAND DEVELOPMENT/AD SAMPLES (CONTINUED)<br />
    18. 18. WORK EXPERIENCE (CONTINUED)<br />Merchandiser, Lisa Z LLC., Redondo Beach, CA<br />(April 2002-August 2010)<br /><ul><li>Merchandise planning and management
    19. 19. Create and execute window displays
    20. 20. Direct merchandising standards/fixture placement
    21. 21. Ensure cohesive total store assortment
    22. 22. Maintain visual standards</li></ul>Accomplishments<br />Self-initiated innovative merchandising and display techniques that resulted in positive customer feedback and higher turnover rate<br />
    23. 23. WORK SAMPLES<br />
    24. 24. ADDITIONAL SKILLS<br />SOCIAL MEDIA AND NETWORKING<br />SEARCH ENGINE OPTIMIZATION<br />CONTENT COPYWRITING<br />ILLUSTRATION AND PHOTO EDITING<br /> BUSINESS SOLUTIONS<br />AUCTION HOSTING<br />
    25. 25. Thank You!<br />

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