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Chapter 5 pp
Chapter 5 pp
Chapter 5 pp
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Chapter 5 pp

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This is the Chapter 5 Powerpoint from the book Web 2.0 Concepts and Applications

This is the Chapter 5 Powerpoint from the book Web 2.0 Concepts and Applications

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  • 1.  
  • 2. Overview <ul><li>Social media applications inform, educate, and entertain people through online media </li></ul><ul><li>A social networking application allows users to create profiles for sharing information about themselves and designate as friends or contacts users with whom they share a common interest </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>Chapter 5: Connecting People
  • 3. Overview Chapter 5: Connecting People
  • 4. Common Features of Social Networking Applications <ul><li>Status messages display a current location, activity, or thought </li></ul><ul><li>Friends and contacts are those with whom you share a common interest </li></ul><ul><ul><li>Second-level contacts </li></ul></ul><ul><ul><li>Extended contacts </li></ul></ul><ul><li>Your profile contains personal information </li></ul><ul><ul><li>Name, E-mail address, Gender, Age, Location, Photograph </li></ul></ul>Chapter 5: Connecting People
  • 5. Common Features of Social Networking Applications Chapter 5: Connecting People
  • 6. Common Features of Social Networking Applications <ul><li>Social networking sites can access your e-mail address book and find people who you already know </li></ul><ul><li>Facebook and LinkedIn can suggest people whom you might know because you share common friends or profile information </li></ul><ul><li>You can search for certain groups of people </li></ul>Chapter 5: Connecting People
  • 7. Connecting with Friends on Facebook <ul><li>In December 2009, Facebook reported that more than 30 million people had signed up </li></ul><ul><ul><li>The number of Facebook users has more than doubled in 2009 </li></ul></ul><ul><li>Your profile on Facebook contains a variety of pages and tabs where you can share information with your friends </li></ul>Chapter 5: Connecting People
  • 8. Connecting with Friends on Facebook Chapter 5: Connecting People
  • 9. Connecting with Friends on Facebook <ul><li>Facebook’s Wall tab displays a blog-style page on which you can update your status message </li></ul><ul><li>Other tabs include Photos, Boxes, and Notes </li></ul><ul><li>Your News Feed is a log of several actions you might take </li></ul>Chapter 5: Connecting People
  • 10. Connecting with Friends on Facebook <ul><li>Facebook has thousands of applications that are available to users </li></ul><ul><li>Facebook partnered with third-party developers to develop applications </li></ul>Chapter 5: Connecting People
  • 11. Connecting with Friends on Facebook <ul><li>The Application Directory page displays featured applications, applications organized by category, recommended applications, and information about applications </li></ul>Chapter 5: Connecting People
  • 12. Connecting with Friends on Facebook Chapter 5: Connecting People
  • 13. Connecting with Friends on Facebook <ul><li>Social networks have a privacy policy that describes how they will use your personal information </li></ul><ul><li>Facebook allows you to specify privacy settings for your personal information </li></ul><ul><li>Applications can gather information from your profile </li></ul><ul><li>Profiles can be indexed so that they are searchable </li></ul>Chapter 5: Connecting People
  • 14. Connecting with Friends on Facebook <ul><li>An effective way to organize your friends and control what they can access is to create a Friend List </li></ul><ul><ul><li>Group friends based on relationship </li></ul></ul><ul><ul><li>You can assign specific privacy policies to each list </li></ul></ul>Chapter 5: Connecting People
  • 15. Connecting with Friends on Facebook Chapter 5: Connecting People
  • 16. Connecting with Friends on Facebook Chapter 5: Connecting People
  • 17. Business and Professional Networking with LinkedIn <ul><li>LinedIn connects people with professional colleagues </li></ul><ul><li>More than 33 million members in 2009 </li></ul><ul><li>LinkedIn profiles display: </li></ul><ul><ul><li>Current and previous work experience </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Web site or blog </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Honors and awards </li></ul></ul>Chapter 5: Connecting People
  • 18. Business and Professional Networking with LinkedIn Chapter 5: Connecting People
  • 19. Business and Professional Networking with LinkedIn <ul><li>Professional networks on LinkedIn can be helpful when you are seeking employment </li></ul><ul><li>You can search for a job using the Jobs link on the top navigation bar and entering your search terms </li></ul><ul><li>Search results display your contacts that know the person who posted the job </li></ul>Chapter 5: Connecting People
  • 20. Business and Professional Networking with LinkedIn Chapter 5: Connecting People
  • 21. Business and Professional Networking with LinkedIn <ul><li>LinkedIn’s people search capability also helps you to identify people who share the same professional interests </li></ul><ul><li>You can contact people of interest with InMail, LinkedIn’s e-mail service </li></ul><ul><li>Most companies use LinkedIn as a recruiting tool for finding prospective employees </li></ul><ul><ul><li>Companies can review an applicant’s credentials and reviews prior to a job interview </li></ul></ul>Chapter 5: Connecting People
  • 22. Business and Professional Networking with LinkedIn <ul><li>Most social networks are free, but some charge a fee for additional services </li></ul>Chapter 5: Connecting People
  • 23. Connecting People with Special Interests <ul><li>Special-purpose social networks connect targeted groups of people with similar interests or situations </li></ul><ul><ul><li>People who enjoy similar activities </li></ul></ul><ul><ul><li>People who support the same charitable causes or organizations </li></ul></ul><ul><ul><li>People who share the same common goals </li></ul></ul><ul><li>Bloggers and Web site owners can build an online community around their Web sites </li></ul><ul><ul><li>Go2Web20 </li></ul></ul>Chapter 5: Connecting People
  • 24. Connecting People with Special Interests Chapter 5: Connecting People
  • 25. Connecting People with Special Interests <ul><li>Using Meetup, people can find nearby activity partners who share common interests </li></ul><ul><li>Displays listings of happenings around the world </li></ul><ul><li>Users first create a profile, and then browse, join, or create groups </li></ul>Chapter 5: Connecting People
  • 26. Connecting People with Special Interests <ul><li>On the PatientsLikeMe Web site, patients with life-changing conditions reach out to other in similar situations </li></ul><ul><ul><li>Seek support </li></ul></ul>Chapter 5: Connecting People
  • 27. Connecting People with Special Interests <ul><li>SlideShare is an online community and repository for people to share PowerPoint presentations and other documents </li></ul><ul><ul><li>Great source of information for topics of interest </li></ul></ul>Chapter 5: Connecting People
  • 28. Connecting People with Special Interests <ul><li>Social activists and nonprofit organizations have found the value in social networking for increasing awareness </li></ul><ul><li>Facebook’s Causes application provides members who support a cause with tools to share information </li></ul>Chapter 5: Connecting People
  • 29. Connecting People with Special Interests Chapter 5: Connecting People
  • 30. Connecting People with Special Interests <ul><li>Social networking sites for charities </li></ul><ul><ul><li>Network for Good </li></ul></ul>Chapter 5: Connecting People
  • 31. Connecting People with Special Interests <ul><li>Ning is a Web-based application allowing members to create custom social networks for online communities for niche markets </li></ul><ul><ul><li>Provides technology infrastructure </li></ul></ul><ul><ul><li>Offers blogs, wikis, event calendars, and RSS feeds </li></ul></ul><ul><ul><li>More than 6 million frequent visitors </li></ul></ul><ul><ul><li>More than 240,000 active social networks </li></ul></ul>Chapter 5: Connecting People
  • 32. Connecting People with Special Interests Chapter 5: Connecting People
  • 33. Social Networks Created by the Ning Platform Chapter 5: Connecting People
  • 34. Connecting People with Special Interests <ul><li>The Long Tail can be applied to the social networking world </li></ul><ul><ul><li>Most popular communities interest the most people </li></ul></ul>Chapter 5: Connecting People
  • 35. Twitter <ul><li>Twitter allows people to keep in touch with each other by exchanging short messages of 140 characters or less </li></ul><ul><li>Online application for creating a social network </li></ul><ul><li>Tweeting is the process of sending a message on Twitter </li></ul><ul><li>Retweets are forwards of a message that you sent </li></ul><ul><li>Shortened URLs point users to a Web site containing more than 140 characters </li></ul>Chapter 5: Connecting People
  • 36. Twitter Chapter 5: Connecting People
  • 37. Twitter Chapter 5: Connecting People
  • 38. Twitter Chapter 5: Connecting People
  • 39. Twitter <ul><li>TweetDeck is a Twitter client application that organizes tweets into columns based on who sent them, the type of tweet, or the results of a keyword or hashtag </li></ul>Chapter 5: Connecting People
  • 40. Twitter <ul><li>WeFollow is one of several directories of Twitter users </li></ul><ul><li>Add yourself to WeFollow if you want to be found on Twitter more easily </li></ul><ul><li>Twitter network can be a beneficial source of information </li></ul>Chapter 5: Connecting People
  • 41. Twitter Applications Chapter 5: Connecting People
  • 42. Twitter <ul><li>URL shorteners are Web applications that encode a long URL in order to create a shorter, equivalent URL </li></ul><ul><ul><li>Shortening service </li></ul></ul><ul><ul><li>Often with 18 to 25 characters </li></ul></ul><ul><ul><li>Requires a visit to an intermediate Web server </li></ul></ul><ul><ul><ul><li>Service may track statistics </li></ul></ul></ul><ul><ul><li>Beneficial when you do not want to include a long URL </li></ul></ul>Chapter 5: Connecting People
  • 43. Twitter Chapter 5: Connecting People
  • 44. Twitter Chapter 5: Connecting People
  • 45. Twitter <ul><li>Many Twitter clients and phone applications include image-posting capabilities </li></ul>Chapter 5: Connecting People
  • 46. Business Uses of Social Networking <ul><li>The Conversation Prism shows the vast choices available in social media and their applications to business </li></ul>Chapter 5: Connecting People
  • 47. Business Uses of Social Networking Chapter 5: Connecting People
  • 48. Business Uses of Social Networking <ul><li>Fan pages on Facebook are marketing tools with which companies can: </li></ul><ul><ul><li>Share information </li></ul></ul><ul><ul><li>Promote products </li></ul></ul><ul><ul><li>Offer special deals or coupons to customers </li></ul></ul>Chapter 5: Connecting People
  • 49. Business Uses of Social Networking Chapter 5: Connecting People
  • 50. Business Uses of Social Networking <ul><li>Companies can create social networking sites to build relationships with employees and customers </li></ul><ul><ul><li>IBM employees use the Blue Pages network </li></ul></ul><ul><ul><li>My Starbucks Idea </li></ul></ul><ul><li>Customer Relationship Management (CRM) describes a set of tools that companies employ to manage customers </li></ul><ul><ul><li>Social CRM is an extension allowing organizations to monitor conversations on various social networks </li></ul></ul>Chapter 5: Connecting People
  • 51. Business Uses of Social Networking Chapter 5: Connecting People
  • 52. Business Uses of Social Networking Chapter 5: Connecting People
  • 53. Summary <ul><li>Social networks provide tools for connecting people both personally and professionally </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Ning enables people with specific interests to share information </li></ul><ul><li>Businesses can use social networks within their organizations </li></ul><ul><li>Social CRM software assists in finding, tracking, and responding to issues that arise from social networking sites such as Facebook or Twitter </li></ul>Chapter 5: Connecting People
  • 54. Chapter 5 Complete

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