0
Finding your !
mustache!
by jeph maystruck	
  
let’s start a !
business
we don’t need to go
to a bank for
financing
we don’t need an expensive
credit card terminal
you don’t need to hire
people
you don’t need a building
or pay for an entire
office
now lets celebrate!
we don’t need a taxi
we don’t need to
stay at a hotel
we don’t have to go to a
restaurant
our world has
changed
what happened?
we’re getting
smarter
the flynn effect
what happened to the 
media?
the pope’s inauguration
do you believe !
everything see on !
tv?
what is the most !
powerful form of!
marketing?
word of mouth is still the most
powerful form of marketing. !
it’s just easier
now
there are only two types of
businesses!
the cost leader or
the differentiator
what’s your 
mustache?
In 2003 – 30 people in Australia
In 2011 – Canada was the largest
contributing nation
In 2012 – 1.1 million mustaches
& $1...
proving “fun” is core part
of a successful strategy.
never say no to panda.
one person caring can
change an entire company
people only go on the!
internet for two reasons, to either!
solve a problem
or to be entertained. !
nothing else.
true leadership
is the willingness
to fail and the
courage to admit it
don’t be afraid if some
people don’t like your idea.
go do
something
impossible
e-mail: jephmaystruck@gmail.com!
website: www.strategylab.ca!
twitter: @jephmaystruck!
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
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Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan

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The technological world keeps on changing. We're quick to blame Facebook and Twitter for the disruption. But it's hardly their fault. Finding your mustache is your journey through finding what true influence actually is. What true power actually is and unde

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Transcript of "Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan"

  1. 1. Finding your ! mustache! by jeph maystruck  
  2. 2. let’s start a ! business
  3. 3. we don’t need to go to a bank for financing
  4. 4. we don’t need an expensive credit card terminal
  5. 5. you don’t need to hire people
  6. 6. you don’t need a building or pay for an entire office
  7. 7. now lets celebrate!
  8. 8. we don’t need a taxi
  9. 9. we don’t need to stay at a hotel
  10. 10. we don’t have to go to a restaurant
  11. 11. our world has changed
  12. 12. what happened?
  13. 13. we’re getting smarter
  14. 14. the flynn effect
  15. 15. what happened to the media?
  16. 16. the pope’s inauguration
  17. 17. do you believe ! everything see on ! tv?
  18. 18. what is the most ! powerful form of! marketing?
  19. 19. word of mouth is still the most powerful form of marketing. ! it’s just easier now
  20. 20. there are only two types of businesses! the cost leader or the differentiator
  21. 21. what’s your mustache?
  22. 22. In 2003 – 30 people in Australia In 2011 – Canada was the largest contributing nation In 2012 – 1.1 million mustaches & $146 million raised
  23. 23. proving “fun” is core part of a successful strategy.
  24. 24. never say no to panda.
  25. 25. one person caring can change an entire company
  26. 26. people only go on the! internet for two reasons, to either! solve a problem or to be entertained. ! nothing else.
  27. 27. true leadership is the willingness to fail and the courage to admit it
  28. 28. don’t be afraid if some people don’t like your idea.
  29. 29. go do something impossible
  30. 30. e-mail: jephmaystruck@gmail.com! website: www.strategylab.ca! twitter: @jephmaystruck!
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