Finding your mustache melville chamber of commerce

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The world has changed, you don't consume information in the same way anymore, you are always connected and there's a digital footprint for everything you now do. Facebook and Twitter aren't changing our world, instant communication with the entire world is.

Once you realize the potential of the internet you'll understand why I want you to find your mustache. You know, your super power, your purple cow, your competitive advantage, your 'it' factor. What ever it is start telling your story online in a compelling way.
Remember, we only go online for two reasons, to solve a problem or entertain ourselves. Nothing else.

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Finding your mustache melville chamber of commerce

  1. 1. Finding your ! mustache! by jeph maystruck  
  2. 2. let’s start a ! business
  3. 3. we don’t need to go to a bank for financing
  4. 4. we don’t need an expensive credit card terminal
  5. 5. you don’t need to hire people
  6. 6. you don’t need a building or pay for an entire office
  7. 7. now lets celebrate!
  8. 8. we don’t need a taxi
  9. 9. we don’t need to stay at a hotel
  10. 10. we don’t have to go to a restaurant
  11. 11. our world has changed
  12. 12. what happened?
  13. 13. we’re getting smarter
  14. 14. the flynn effect
  15. 15. what happened to the media?
  16. 16. do you believe ! everything see on ! tv?
  17. 17. what is the most ! powerful form of! marketing?
  18. 18. word of mouth is still the most powerful form of marketing. ! it’s just easier now
  19. 19. there are only two types of businesses! the cost leader or the differentiator
  20. 20. what’s your mustache?
  21. 21. In 2003 – 30 people in Australia In 2011 – Canada was the largest contributing nation In 2012 – 1.1 million mustaches & $146 million raised
  22. 22. someone very high up in westjet, approved flight attendants telling jokes on flights. your company can be fun, it’s a choice after all.
  23. 23. one person caring can change an entire company
  24. 24. people only go online for two to solve a problem or entertain themselves. reasons,
  25. 25. you can’t change your “brand” you can only influence it.
  26. 26. true leadership is the willingness to fail and the courage to admit it
  27. 27. go do something impossible
  28. 28. e-mail: jephmaystruck@gmail.com! website: www.strategylab.ca! twitter: @jephmaystruck!

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