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The world has changed, you don't consume information in the same way anymore, you are always connected and there's a digital footprint for everything you now do. Facebook and Twitter aren't changing our world, instant communication with the entire world is.
Once you realize the potential of the internet you'll understand why I want you to find your mustache. You know, your super power, your purple cow, your competitive advantage, your 'it' factor. What ever it is start telling your story online in a compelling way.
Remember, we only go online for two reasons, to solve a problem or entertain ourselves. Nothing else.