Finding Your Mustache | How to stand out in a clean shaven marketing world


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Finding Your Mustache: how to stand out in a clean shaven marketing world. Presented for Financial Executives International (FEI) November 27, 2013 at the Hotel Sask Regina.
Jeph Maystruck from
Twitter: @jephmaystruck

You can either fit in or stand out, but you can't do both. Social media isn't changing our world, instant communication in real time is. The Internet has changed a lot, in this presentation you see how it has impacted the business world and what to expect in the future.

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  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • From 2007-2012, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $146 million in 2012 from 1.1 million mutaches
  • in 1973 grew it at 23% for 30 years rivaled Berkshire HathawayWhen they open new stores they have a block party. They reimburse atm fees,
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • Elon Musk, chairmen of Tesla Motors, in a conversation with Ted founder Chris Anderson tells Chris how he views innovation. Very similar to Clayton M. Christensen’s theory on innovation. Get to the MVP (minimum viable product) as soon as you possible can)
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • RSS = Rich Site Summary
  • Finding Your Mustache | How to stand out in a clean shaven marketing world

    1. 1. Finding your mustache by jephmaystruck
    2. 2. let’s start a business
    3. 3. we don’t need to go to a bank for financing
    4. 4. we don’t need expensive credit terminal an card
    5. 5. you don’t need to hire people
    6. 6. you don’t need a building or pay for an entire office
    7. 7. now lets celebrate!
    8. 8. we don’t need a taxi
    9. 9. we don’t need to stay at a hotel
    10. 10. we don’t have to go to a restaurant
    11. 11. our world has changed
    12. 12. what happened?
    13. 13. we’re getting smarter
    14. 14. the flynn effect
    15. 15. what happened to the media?
    16. 16. do you believe everything see on tv?
    17. 17. what is the most powerful form of marketing?
    18. 18. word of mouth is still the most powerful form of marketing. it’s just easier now.
    19. 19. what’s your mustache?
    20. 20. In 2003 – 30 people in Australia In 2011 – Canada was the largest contributing nation In 2012 – 1.1 million mustaches & $146 million raised
    21. 21. “research by Goleman and The Hay Group found that within organizations, the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.” -dan pink, a whole new mind
    22. 22. The best book to learn about Twitter?
    23. 23. Three things….
    24. 24. 1. There are no more sticks 2. Think like Elon Musk 3. Say yes
    25. 25. 1. carrots vs sticks -dan pink, a whole new mind
    26. 26. 3. yes say
    27. 27. true leadership is the willingness to fail and the courage to admit it
    28. 28. e-mail: website: twitter: @jephmaystruck linkedin: