15 Marketing Automation Stats That Have Marked 2013
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15 Marketing Automation Stats
That Have Marked 2013
2. 44% of B2B buyers do not know
what marketing automation is.
BuyerZone
3. 25% of all B2B Fortune
500 companies are
already using marketing
automation, along with
76% of the world’s largest
SaaS companies.
Pardot
8. Relevant emails delivered through
marketing automation drive 18 times
more revenue than email blasts.
Jupiter Research
9. Marketing automation
platform users have a
53% higher conversion
rate from marketing
response to marketingqualified lead than nonusers.
Aberdeen Group
10. B2B buyers using marketing
automation find themselves being
more satisfied with the quality and
quantity of the leads they receive.
BuyerZone
11. Sales agents spend 22% more
time selling when marketing
automation is deployed.
Marketo
12. Marketing automation drives a
14.5% increase in sales productivity
and a 12.2% reduction in marketing
overhead.
Nucleus Research
16. Companies that deploy lead
nurturing through marketing
automation generate 50% more
SQLs at 33% lower cost.
Forrester Research
17. Thanks to the following Flickr users for
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