3. Metrics v Analytics:
Metrics are what you measure about
your marketing programs to gauge
performance or progress.
Your most important metrics are your
key performance indicators, or KPIs.
Analytics use metrics and how they’re
trending to help you make decisions about
your marketing efforts.
“The What”
“The So What”
4. 74% of companies say content marketing
is increasing their lead quality and
quantity
5. Driving Traffic to your website
Traditional B2B Marketing
email
Nurture
through
Marketing
Automation
Form fills Tele – calling
Typical marketing program budget line items:
Events: 50% (includes Account Based Marketing)
Telemarketing: 20%
Search/Display: 20%
Content/Collateral: 10%
Marketing
Qualified
Leads via
CRM to
Sales
It’s true that content marketing is effective at raising brand awareness and building an audience. But it’s also a powerful driver of actual conversions and sales. Conversions can be directly attributed to content if the mechanisms for measurement are in place
As a sophisticated marketer, it’s your duty to make the case for content marketing—for the good of your marketing department, your customers, and ultimately your business. Content marketing ensures that content does not lost in the noise
