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Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation eXchange North America 2013

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  • 1. Paul McDonald - Product Lead
  • 2. Long questionnaires result inlower response rates.Effects of Questionnaire length on Participation and Indicators of Response Quality in aweb survey (Galesic, Bosnjak 2009)
  • 3. Long questionnaires lead toreduced response quality andincreased straightliners.Effects of Questionnaire Length on Response Quality(Herzog, Bachman 1981)
  • 4. Matrices/grid formats introducemeasurement error and are moredifficult for respondents.Presentation of a Single Item versus a Grid: Effects on the Vitality and Mental HealthScales of the SF-36v2 Health Survey (Callegaro, Shand-Lubbers, Dennis 2009)
  • 5. 1,000,000,000Android devices
  • 6. How can I take advantage ofGoogles technology?
  • 7. Clients: DIY Research Platform
  • 8. Clients: Website Satisfaction
  • 9. Research Firm/Supplier: Whitelabel
  • 10. Research Firm/Supplier: Whitelabel
  • 11. http://g.co/consumersurveys

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