Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation eXchange North America 2013

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InsightInnovation

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Long questionnaires result in
lower response rates.
Effects of Questionnaire length on Participation and Indicators of Response Quality in a
web survey (Galesic, Bosnjak 2009)

Long questionnaires lead to
reduced response quality and
increased straightliners.
Effects of Questionnaire Length on Response Quality
(Herzog, Bachman 1981)

Matrices/grid formats introduce
measurement error and are more
difficult for respondents.
Presentation of a Single Item versus a Grid: Effects on the Vitality and Mental Health
Scales of the SF-36v2 Health Survey (Callegaro, Shand-Lubbers, Dennis 2009)

How can I take advantage of
Google's technology?

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Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation eXchange North America 2013

1. Paul McDonald - Product Lead

5. Long questionnaires result in lower response rates. Effects of Questionnaire length on Participation and Indicators of Response Quality in a web survey (Galesic, Bosnjak 2009)

6. Long questionnaires lead to reduced response quality and increased straightliners. Effects of Questionnaire Length on Response Quality (Herzog, Bachman 1981)

7. Matrices/grid formats introduce measurement error and are more difficult for respondents. Presentation of a Single Item versus a Grid: Effects on the Vitality and Mental Health Scales of the SF-36v2 Health Survey (Callegaro, Shand-Lubbers, Dennis 2009)

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14. 1,000,000,000 Android devices

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16. How can I take advantage of Google's technology?

17. Clients: DIY Research Platform

18. Clients: Website Satisfaction

19. Research Firm/Supplier: Whitelabel

20. Research Firm/Supplier: Whitelabel

21. http://g.co/consumersurveys