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[Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Longer Surveys


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Google Consumer Surveys has proven that a short survey can be quite powerful, but it is nonetheless true that some projects require deeper data. Driven first and foremost by technology, GCS is answering the call with innovation vs. survey length -- developing unique solutions to bring deeper, more meaningful data to our customers.

Published in: Marketing
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[Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Longer Surveys

  1. 1. Google Consumer Surveys 2.0: Deeper data through innovation, not longer surveys Monica Plaza Head of Sales & Business Development Paul McDonald Product Manager & GCS Co-Founder
  2. 2. Are questions the only answer?
  3. 3. can more data … come from surveys longer
  4. 4. should smarter more data … come from surveys
  5. 5. mobile we believe are keys to smarter surveys data & technology
  6. 6. ...and according to GRIT Fall 2014, so do you. Mobile 10% Technology 14% Big Data 16% The one thing that will most impact the industry is…
  7. 7. a sneak peak into GCS 2.0
  8. 8. You need… niche consumer segments Custom audience panels The dabbler The loyalist The influencer The gifter
  9. 9. You need… recent in-store or -venue visitors Mobile geo-location targeting
  10. 10. You need… behavioral or control/exposed groups Remarketing list targeting
  11. 11. And if you really need… more questions Mobile longitudinal surveys A B C D 1 3 5 7
  12. 12. •Premium offering for advanced/enterprise users •Differentiation between simple DIY tool and more advanced research platform •Technology-driven survey customization •Enterprise-level payment and administrative features •Support services for premium customers These features (and more) are part of GCS 2.0
  13. 13. Questions?
  14. 14. To express interest in Beta testing, visit: