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[Webinar] The Internet of Things and the Coming Data Deluge


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"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.

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[Webinar] The Internet of Things and the Coming Data Deluge

  1. 1. The Internet of Things and the Coming Data Deluge Webinar January 28th 2015 Chris Robson, SVP Research Science, ORC International
  2. 2. HOUSEKEEPING Duration: 1 hour Recording available within the next week Questions? • Use the Q&A box • Twitter @ORCIntl @CRobsonORC You are on mute
  3. 3. Topics o A Little Story o The Internet of Things o Physical Computing o All That Data! o Opportunities – and Challenges – for Research
  4. 4. Dr. Claude Robinson
  5. 5. Radio Act 1927 November 2, 1920 The world’s first broadcast by a commercially licensed radio station The Harding-Cox Presidential Election Returns. Announcer Leo Rosenberg delivered the results starting at 6:00pm. 1929 Filing
  6. 6. Bottom Line: Research based on monitoring real behavior through household devices is not new…
  8. 8. CES 2014
  9. 9. CES 2015 OK, So it was the “New Shiny” in 2014, but we’ve moved on, right?
  10. 10. “Here are the easy facts: In 2008, the number of Internet- connected devices first outnumbered the human population, and they have been growing far faster than have we. There were 13 billion Internet-connected devices in 2013, according to Cisco, and there will be 50 billion in 2020. These will include phones, chips, sensors, implants, and devices of which we have not yet conceived.” Patrick Tucker, The Naked Future: What Happens In a World That Anticipates Your Every Move?
  12. 12. The Good…
  13. 13. The – untested…
  14. 14. The Quantified Self
  15. 15. Location, Location, Location.
  17. 17. How our computers see us today… From “Physical Computing: Sensing and Controlling the Physical World with Computers” – Dan O'Sullivan and Tom Igoe
  18. 18. Physical Computing Sensors Actuators Interaction
  19. 19. It’s All About Transducers: Sensors and Actuators I’m a big fan of the sensor business. I think that’s the future of technology… In a sensor-driven world, the information is accumulated and gathered everywhere with no action by the user. - Mark Cuban
  20. 20. Transducers in an iPhone 5s o Touchscreen o Buttons o Microphone x2 and Speaker o Camera x2 o Fingerprint Reader o Proximity Sensor o XYZ Accelerometer o Ambient Light Sensor (ALS) o Magnetometer o Gyroscopic Sensor o GPS o Liquid Contact Sensors “We are all Cyborgs now” – Amber Case
  21. 21. Not Just Phones and Thermostats GE Evolution Locomotive 250 Sensors 9 Million Data Points per Hour “The Industrial Internet”
  22. 22. Physical Computing and The Maker Movement
  23. 23. SO WHAT?
  24. 24. Implications for Market Research New data sources Privacy and ethics New tools and techniques to learn Real behavior, not stated Data, Data and More Data
  25. 25. The Challenge o We can amass all of the data in the world, but if it doesn’t help to save a life, allocate resources better, fund the organization, or avoid a crisis, what good is it? Chris Taylor, HBR o “Big data” isn’t about exabytes or petabytes. It’s not about velocity. It’s not a project or Hadoop or any other single thing. Big data is a journey that every company must take to close the gap between the data that’s available to them, and the business insights they’re deriving from that data. Fatemeh Khatibloo, Forrester What is the Role of MR in Closing the Gap?
  27. 27. The Shifts We Need To Make Descriptive ► Predictive Asking ► Gathering Frequentist ► Bayesian Small ► Large Data Sets Statistical SW ► Data Mining SW Statisticians ► Statisticians and Coders Single Datasets ► Integrated Data New Methods, New Tools, New Skills
  28. 28. The Future of MR Teams
  29. 29. Questions? Ideas? Chris Robson SVP, Research Science, ORC International @CRobsonORC To learn more, email us at: Visit our website at Follow us on Twitter: @ORCIntl