Exploring the Usability of Geographic Information:  A Grounded Theory Analysis Brown M, Harding S and Sharples S Presented...
 
Overview <ul><li>Background </li></ul><ul><li>Identifying Usability Issues </li></ul><ul><li>Analysis </li></ul><ul><li>Co...
User Centred Design? <ul><li>Product Quality </li></ul><ul><li>Cost Savings </li></ul>
Usability and Geographic Information: Major Challenges
Identifying User Needs A Collated Technical FAQ Three Customer Feedback Databases 2 Workshops with Customer Support Staff ...
Grounded Theory Analysis
Results
Discussion <ul><li>Critique </li></ul><ul><li>Derived Data </li></ul><ul><li>Focus on Problems </li></ul><ul><li>Highly Su...
Discussion <ul><li>Future Research </li></ul><ul><li>Deriving/Developing design guidelines and usability heuristics </li><...
While I have your attention http://www.surveymonkey.com/s/OSUQ I have no Shame
Any Questions? <ul><li>Dr. Michael Brown </li></ul><ul><li>KTP Associate </li></ul><ul><li>Ordnance Survey Research </li><...
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8B_4_Exploring the usability of geographic information

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Session 8B, Paper 4

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  • Product quality- Ensuring we deliver what the user needs. e.g. in picture, for products made without direct user input can have major issues that are not obvious to designers. Benefits of increased product quality include obvious benefits like increased sales, customer satisfaction and loyalty. And other benefits such as Reduced training costs, increased trust. Cost savings- development costs/time (up to 50%), maintenance, re-design, customer support Cost benefit 1-10/100 . A problem that costs £1 to fix pre-build, it will cost 10 to fix post build and 100 post release. Both feed into OS business strategy and year on year business targets (Profit, efficiency, customer satisfaction)
  • Identified 124 unique usability issues
  • First describe each results. Strategic importance- estimated return on invest mate of over %1000. Academic value- results being presented at GISRUK next month and will form the basis of a paper I&apos;m currently writing
  • 8B_4_Exploring the usability of geographic information

    1. 1. Exploring the Usability of Geographic Information: A Grounded Theory Analysis Brown M, Harding S and Sharples S Presented by Michael Brown [email_address]
    2. 3. Overview <ul><li>Background </li></ul><ul><li>Identifying Usability Issues </li></ul><ul><li>Analysis </li></ul><ul><li>Conclusions </li></ul><ul><li>Future Work </li></ul>
    3. 4. User Centred Design? <ul><li>Product Quality </li></ul><ul><li>Cost Savings </li></ul>
    4. 5. Usability and Geographic Information: Major Challenges
    5. 6. Identifying User Needs A Collated Technical FAQ Three Customer Feedback Databases 2 Workshops with Customer Support Staff 55 User Interviews Six Market Research Reports Direct User Feedback Indirect User Feedback
    6. 7. Grounded Theory Analysis
    7. 8. Results
    8. 9. Discussion <ul><li>Critique </li></ul><ul><li>Derived Data </li></ul><ul><li>Focus on Problems </li></ul><ul><li>Highly Subjective Method </li></ul><ul><li>Findings </li></ul><ul><li>Identified key areas of GI Usability: Accessibility, Sufficiency and Controllability </li></ul><ul><li>Findings consistent with previous work: Harding et al (2009), Jameson and Schwarzkopf (2002), and De Bruin and Bergt (2001). </li></ul>
    9. 10. Discussion <ul><li>Future Research </li></ul><ul><li>Deriving/Developing design guidelines and usability heuristics </li></ul><ul><li>Creating/Adapting user centred design tools for Geographic Information </li></ul>
    10. 11. While I have your attention http://www.surveymonkey.com/s/OSUQ I have no Shame
    11. 12. Any Questions? <ul><li>Dr. Michael Brown </li></ul><ul><li>KTP Associate </li></ul><ul><li>Ordnance Survey Research </li></ul><ul><li>c530, Romsey Road, Southampton, United Kingdom, SO16 4GU </li></ul><ul><li>Phone: +44 (0) 23 8079 2446 </li></ul><ul><li>www.ordnancesurvey.co.uk | michael.brown@ordnancesurvey.co.uk </li></ul>

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