Advantages and disadvantages of online survey

1. ADVANTAGES AND
DISADVANTAGES OF ONLINE
SURVEY

2. ABOUT ONLINE SURVEY
• Online surveys are becoming an essential research tool for a variety of research fields,
including marketing, social and official statistics research. According to online survey
research accounted for 20% of global data-collection expenditure in 2006. They offer
capabilities beyond those available for any other type of self-administered
questionnaire. are also used extensively for carrying out surveys but the quality is
considered inferior because the panelists are regular contributors and tend to be fatigued.
However, when estimating the measurement quality (defined as product of reliability and
validity) using a , some studies found a quite reasonable quality and even that the quality
of a series of questions in an online opt-in panel (Netquest) was very similar to the
measurement quality for the same questions asked in the which is a face-to-face survey.

3. ADVANTAGES
• Web surveys are faster, simpler, and cheaper. However, lower costs are not so
straightforward in practice, as they are strongly interconnected to errors.
Because response rate comparisons to other survey modes are usually not
favourable for online surveys, efforts to achieve a higher response rate (e.g.,
with traditional solicitation methods) may substantially increase costs.
• The entire data collection period is significantly shortened, as all data can be
collected and processed in little more than a month.
• Interaction between the respondent and the questionnaire is more dynamic
compared to e-mail or paper surveys. Online surveys are also less intrusive,
and they suffer less from social desirability effects.

4. DISADVANTAGES
. •Absence of Interviewer. An online survey is not
suitable for surveys which ask open-ended
questions because there is no trained interviewer
to explore the answers of the respondents.
•Inability to Reach Challenging Population. ...
•Survey Fraud.

5. The End