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Paul McDonald - Product Lead
Long questionnaires result inlower response rates.Effects of Questionnaire length on Participation and Indicators of Respo...
Long questionnaires lead toreduced response quality andincreased straightliners.Effects of Questionnaire Length on Respons...
Matrices/grid formats introducemeasurement error and are moredifficult for respondents.Presentation of a Single Item versu...
1,000,000,000Android devices
How can I take advantage ofGoogles technology?
Clients: DIY Research Platform
Clients: Website Satisfaction
Research Firm/Supplier: Whitelabel
Research Firm/Supplier: Whitelabel
http://g.co/consumersurveys
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation...
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Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation eXchange North America 2013

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Connecting the Dots: How Google is Reinventing the Survey by Paul McDonald of Google - Presented at the Insight Innovation eXchange North America 2013

  1. 1. Paul McDonald - Product Lead
  2. 2. Long questionnaires result inlower response rates.Effects of Questionnaire length on Participation and Indicators of Response Quality in aweb survey (Galesic, Bosnjak 2009)
  3. 3. Long questionnaires lead toreduced response quality andincreased straightliners.Effects of Questionnaire Length on Response Quality(Herzog, Bachman 1981)
  4. 4. Matrices/grid formats introducemeasurement error and are moredifficult for respondents.Presentation of a Single Item versus a Grid: Effects on the Vitality and Mental HealthScales of the SF-36v2 Health Survey (Callegaro, Shand-Lubbers, Dennis 2009)
  5. 5. 1,000,000,000Android devices
  6. 6. How can I take advantage ofGoogles technology?
  7. 7. Clients: DIY Research Platform
  8. 8. Clients: Website Satisfaction
  9. 9. Research Firm/Supplier: Whitelabel
  10. 10. Research Firm/Supplier: Whitelabel
  11. 11. http://g.co/consumersurveys

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