The bright future of communities at MRS Social Media Research Conference

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The bright future of communities, presented at MRS Social Media Research Conference by Tom De Ruyck and Sébastien Van Laere on Thursday September 26, 2013.

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The bright future of communities at MRS Social Media Research Conference

  1. 1. Consumers are at the heart of our organisations @SEBASTIENVL
  2. 2. @SEBASTIENVL
  3. 3. Customers… Who are they? @SEBASTIENVL
  4. 4. ? ? ? ? 4 things to remember about the new customer @SEBASTIENVL
  5. 5. @SEBASTIENVL
  6. 6. 57% A person from your contact list 14% A company @SEBASTIENVL
  7. 7. Everyone is a critic/reviewer and the outcome may leverage your brand… @SEBASTIENVL
  8. 8. ... or damage your brand @SEBASTIENVL
  9. 9. ? ? ?  Perfect information  Consumer-generated  Trustworthy  Lightning fast  Fuelled by social media @SEBASTIENVL
  10. 10. ? ? ? empowered @SEBASTIENVL
  11. 11. Cultures were never so close @SEBASTIENVL
  12. 12. Stimulation junkies. On the go, but 100% connected. @SEBASTIENVL
  13. 13. ? ? empowered  Globally in touch  Hyperfast learning  Raising bar of expectations @SEBASTIENVL
  14. 14. cosmopolitanempowered ? ? @SEBASTIENVL
  15. 15. 83% @SEBASTIENVL
  16. 16. @SEBASTIENVL
  17. 17. @SEBASTIENVL
  18. 18. @SEBASTIENVL
  19. 19. Higher purchase intention for products co-created by peers. (van Dijk, 2012) @SEBASTIENVL
  20. 20. @SEBASTIENVL
  21. 21. cosmopolitanempowered ?  Sharing feedback  Walking in our shoes  Concrete business outcomes @SEBASTIENVL
  22. 22. smart co-creator cosmopolitanempowered ? @SEBASTIENVL
  23. 23. The paradox of choice. @SEBASTIENVL
  24. 24. @tomderuyck@SEBASTIENVL
  25. 25. @SEBASTIENVL
  26. 26. smart co-creator cosmopolitanempowered  Rational overload  Emotional heuristics  Herd behaviour  Emotional sharing @SEBASTIENVL
  27. 27. smart co-creator cosmopolitanempowered emotional @SEBASTIENVL
  28. 28. ? ? ? ? 4 things to remember about the new customer @SEBASTIENVL
  29. 29. smart co-creator cosmopolitanempowered emotional @SEBASTIENVL
  30. 30. It’s the media, stupid! @SEBASTIENVL
  31. 31. What’s the impact on companies? @SEBASTIENVL
  32. 32. @SEBASTIENVL
  33. 33. @SEBASTIENVL
  34. 34. @SEBASTIENVL
  35. 35. @SEBASTIENVL
  36. 36. @SEBASTIENVL
  37. 37. @SEBASTIENVL
  38. 38. @SEBASTIENVL
  39. 39. @SEBASTIENVL
  40. 40. We need to make consumers an integral part of everything we do. Mariken Kimmels / H.J. Heinz @SEBASTIENVL
  41. 41. What’s the impact on research? @SEBASTIENVL
  42. 42. @SEBASTIENVL
  43. 43. Playing instead of paying for attention @SEBASTIENVL
  44. 44. @SEBASTIENVL
  45. 45. Filling our Blind Spots @SEBASTIENVL
  46. 46. @SEBASTIENVL
  47. 47. @SEBASTIENVL
  48. 48. @SEBASTIENVL
  49. 49. @SEBASTIENVL
  50. 50. @SEBASTIENVL
  51. 51. ‘Online Communities’ become more and more a true ‘Fusion Research’ tool that allows for ‘triangulation’ on different levels. Leading to more valid research results, fresh inspiration and a deeper understanding of the issue researched. Frédéric Gennart / Inter IKEA Systems @SEBASTIENVL
  52. 52. @tomderuyck @SEBASTIENVL
  53. 53. @SEBASTIENVL
  54. 54. @SEBASTIENVL
  55. 55. @SEBASTIENVL
  56. 56. @SEBASTIENVL
  57. 57. @SEBASTIENVL
  58. 58. @SEBASTIENVL
  59. 59. @SEBASTIENVL
  60. 60. @SEBASTIENVL
  61. 61. @SEBASTIENVL
  62. 62. Central Research Nerve System @SEBASTIENVL
  63. 63. What could be the result? YELO CASE: Fusion with Social Media Research @SEBASTIENVL
  64. 64. @SEBASTIENVL
  65. 65. @SEBASTIENVL
  66. 66. @SEBASTIENVL
  67. 67. @SEBASTIENVL
  68. 68. @SEBASTIENVL
  69. 69. @SEBASTIENVL
  70. 70. @SEBASTIENVL
  71. 71. @SEBASTIENVL
  72. 72. @SEBASTIENVL
  73. 73. @SEBASTIENVL
  74. 74. @SEBASTIENVL
  75. 75. @SEBASTIENVL
  76. 76. @tomderuyck
  77. 77. @SEBASTIENVL
  78. 78. @SEBASTIENVL
  79. 79. Leveraging research results to the max! @SEBASTIENVL
  80. 80. Conversations from external stakeholders Conversationsfrominternalstakeholders Proud company Conversation company Boring company Adored company Communication is key! @SEBASTIENVL
  81. 81. Internal @SEBASTIENVL
  82. 82. Internal @SEBASTIENVL
  83. 83. Internal @SEBASTIENVL
  84. 84. Internal @SEBASTIENVL
  85. 85. Internal @SEBASTIENVL
  86. 86. @SEBASTIENVL
  87. 87. External @SEBASTIENVL
  88. 88. What about the future of market research? @SEBASTIENVL
  89. 89. Smart Cookies academic backbone sector expertise marketing consulting innovative methods change agent engagement & activation Creative Solid @SEBASTIENVL
  90. 90. @SEBASTIENVL
  91. 91. linkedin.com/in/tomderuyck uk.linkedin.com/in/sebastienvanlaere tom@insites-consulting.com sebastien@insites-consulting.com @tomderuyck @sebastienvl www.insites-consulting.com Ready for a bright future? Head of Research Communities

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