• Like
The bright future of communities at MRS Social Media Research Conference
 

The bright future of communities at MRS Social Media Research Conference

on

  • 543 views

The bright future of communities, presented at MRS Social Media Research Conference by Tom De Ruyck and Sébastien Van Laere on Thursday September 26, 2013.

The bright future of communities, presented at MRS Social Media Research Conference by Tom De Ruyck and Sébastien Van Laere on Thursday September 26, 2013.

Statistics

Views

Total Views
543
Views on SlideShare
504
Embed Views
39

Actions

Likes
1
Downloads
4
Comments
0

1 Embed 39

http://www.insites-consulting.com 39

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The bright future of communities at MRS Social Media Research Conference The bright future of communities at MRS Social Media Research Conference Presentation Transcript

    • Consumers are at the heart of our organisations @SEBASTIENVL
    • @SEBASTIENVL
    • Customers… Who are they? @SEBASTIENVL
    • ? ? ? ? 4 things to remember about the new customer @SEBASTIENVL
    • @SEBASTIENVL
    • 57% A person from your contact list 14% A company @SEBASTIENVL
    • Everyone is a critic/reviewer and the outcome may leverage your brand… @SEBASTIENVL
    • ... or damage your brand @SEBASTIENVL
    • ? ? ?  Perfect information  Consumer-generated  Trustworthy  Lightning fast  Fuelled by social media @SEBASTIENVL
    • ? ? ? empowered @SEBASTIENVL
    • Cultures were never so close @SEBASTIENVL
    • Stimulation junkies. On the go, but 100% connected. @SEBASTIENVL
    • ? ? empowered  Globally in touch  Hyperfast learning  Raising bar of expectations @SEBASTIENVL
    • cosmopolitanempowered ? ? @SEBASTIENVL
    • 83% @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • Higher purchase intention for products co-created by peers. (van Dijk, 2012) @SEBASTIENVL
    • @SEBASTIENVL
    • cosmopolitanempowered ?  Sharing feedback  Walking in our shoes  Concrete business outcomes @SEBASTIENVL
    • smart co-creator cosmopolitanempowered ? @SEBASTIENVL
    • The paradox of choice. @SEBASTIENVL
    • @tomderuyck@SEBASTIENVL
    • @SEBASTIENVL
    • smart co-creator cosmopolitanempowered  Rational overload  Emotional heuristics  Herd behaviour  Emotional sharing @SEBASTIENVL
    • smart co-creator cosmopolitanempowered emotional @SEBASTIENVL
    • ? ? ? ? 4 things to remember about the new customer @SEBASTIENVL
    • smart co-creator cosmopolitanempowered emotional @SEBASTIENVL
    • It’s the media, stupid! @SEBASTIENVL
    • What’s the impact on companies? @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • We need to make consumers an integral part of everything we do. Mariken Kimmels / H.J. Heinz @SEBASTIENVL
    • What’s the impact on research? @SEBASTIENVL
    • @SEBASTIENVL
    • Playing instead of paying for attention @SEBASTIENVL
    • @SEBASTIENVL
    • Filling our Blind Spots @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • ‘Online Communities’ become more and more a true ‘Fusion Research’ tool that allows for ‘triangulation’ on different levels. Leading to more valid research results, fresh inspiration and a deeper understanding of the issue researched. Frédéric Gennart / Inter IKEA Systems @SEBASTIENVL
    • @tomderuyck @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • Central Research Nerve System @SEBASTIENVL
    • What could be the result? YELO CASE: Fusion with Social Media Research @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @SEBASTIENVL
    • @tomderuyck
    • @SEBASTIENVL
    • @SEBASTIENVL
    • Leveraging research results to the max! @SEBASTIENVL
    • Conversations from external stakeholders Conversationsfrominternalstakeholders Proud company Conversation company Boring company Adored company Communication is key! @SEBASTIENVL
    • Internal @SEBASTIENVL
    • Internal @SEBASTIENVL
    • Internal @SEBASTIENVL
    • Internal @SEBASTIENVL
    • Internal @SEBASTIENVL
    • @SEBASTIENVL
    • External @SEBASTIENVL
    • What about the future of market research? @SEBASTIENVL
    • Smart Cookies academic backbone sector expertise marketing consulting innovative methods change agent engagement & activation Creative Solid @SEBASTIENVL
    • @SEBASTIENVL
    • linkedin.com/in/tomderuyck uk.linkedin.com/in/sebastienvanlaere tom@insites-consulting.com sebastien@insites-consulting.com @tomderuyck @sebastienvl www.insites-consulting.com Ready for a bright future? Head of Research Communities