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9 Trends Now InSocial MediaDecember 2012Gemma CravenEVP, NY Group HeadSocial@Ogilvy
Facebook launchesfor CPGTrend #1Brands still using Facebook to launch new products
Trend #2Super advocates are at the heart of programs                                               3
Celebrating theFamebook fanTrend #3Celebrate the rise of the Famebook fan
Putting fans in controlTrend #4Allowing fans to control real world activations                                            ...
Listening and  responding to tricky  issuesTrend #4Listen and respond to controversial issues                             ...
Trend #5A new level of remarkable content marketing
Trend #6Instagram reaches young, visually-based audiences
Trend #7Pinterest is a good traffic driver but not for all brands
Trend #8Memes enable responsive marketing
Trend #9Tumblr is a lifestyle-oriented magazine opportunity
Connect with meGemma CravenEVP, NY Group Head | Social@OgilvyEmail:      gemma.craven@ogilvy.comTwitter:    @gemsieLinkedi...
9 Trends Now In Social Media
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9 Trends Now In Social Media

Rather than the usual look ahead at year end, this looks at trends happening right now in social media being implemented by brands globally

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9 Trends Now In Social Media

  1. 9 Trends Now InSocial MediaDecember 2012Gemma CravenEVP, NY Group HeadSocial@Ogilvy
  2. Facebook launchesfor CPGTrend #1Brands still using Facebook to launch new products
  3. Trend #2Super advocates are at the heart of programs 3
  4. Celebrating theFamebook fanTrend #3Celebrate the rise of the Famebook fan
  5. Putting fans in controlTrend #4Allowing fans to control real world activations 5
  6. Listening and responding to tricky issuesTrend #4Listen and respond to controversial issues 6
  7. Trend #5A new level of remarkable content marketing
  8. Trend #6Instagram reaches young, visually-based audiences
  9. Trend #7Pinterest is a good traffic driver but not for all brands
  10. Trend #8Memes enable responsive marketing
  11. Trend #9Tumblr is a lifestyle-oriented magazine opportunity
  12. Connect with meGemma CravenEVP, NY Group Head | Social@OgilvyEmail: gemma.craven@ogilvy.comTwitter: @gemsieLinkedin: linkedin.com/gemsiecravenSocial for brands site:Social.ogilvy.com 12

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