2. PortEER Novelli
• Professor Chuck Harman
• Public Relations seniors at West Virginia
University
• One agency, four departments
– Planners
– Researchers
– Creative Directors
– Media Relations
9. • Launch Pad
– This is a tool kit for Family Reach Foundation
with instructions on how to establish Reach
Leadership programs at college campuses
• Quick Guide
– Segue between the Launch Pad and Launch Kit
• Launch Kit
– This is a tool kit for college students as they start
their own Reach Leadership chapter at their
college or university
10. Launch Pad
• Designed for the Family Reach Foundation
team
• Objectives
– Increase awareness of the Reach Leadership
Program across universities
– Increase chapter enrollment within these
target audiences
11. Step 1: Research
• Boston University
• New York University
• Temple University
• Johns Hopkins University
• The City College of San Francisco
• San Francisco State University
12. Step 2: Reach Out
• Get in touch with event coordinator
– Contact Sheet
13. Step 3: Recruit
• Be Proactive
– Student Orientations
– Information and possible SWAG items
– Collect student information
– Follow up
14. Once these steps are completed, it is time to
send the chapters the Launch Kit!
Any questions?
15. Quick Guide
• Why a Quick Guide
– Segue between Launch Pad and Launch Kit
• Before they dive into the Chapter Toolkit
and Launch Kit
16. Launch Kit
• A toolkit for students beginning their own
Reach Leadership chapter
• The Launch Kit is accessible in two
formats
– Web Portal
– Booklet
17. Web Portal
• What is the web portal?
– Accessible through Family Reach website
– Student logins
– Portal is interactive
• Why a portal?
– Not a phone/tablet application
– Small survey
• What will it look like?
– Wire frame layout examples
20. Booklet
• What is the booklet?
– Refer to example
• Why a booklet?
– Different learning preferences
– Tangible information
21. Welcome to Family Reach
Foundation
• Page 3
• Introduction to the organization
• Language used came from the Family
Reach Foundation fact sheet to keep
consistent with the messaging of Family
Reach Foundation
23. How to Write a Press Release
• Pages 4-5
• Chapter promotion is vital for chapter
success
• Instructions to create a specific press
release
• “Important to Remember”
24. How to Create a Media List
• Pages 6-7
• Media personnel receiving promotion
material is crucial
• Assembling a contact list
• Included a draft email
25. Mock Press Releases
• Pages 8-10
• Explanation for use at the top of each
release
• 3 Basic Releases
– Announcing the Reach Leadership chapter
– Announcing fundraising event
– Announcing success of fundraising event
• Aspects that need changed for each
chapter are clearly defined
26. Fundraising Ideas and Numbers
• Pages 11-12
• Events ranging in size
– Small and medium sized events will be more
manageable for new chapters
– Work toward larger events
• New numbers figure
– Less overwhelming
– More visually appealing
27. Social Media Guide
• Pages 13-14
• Why do we need to teach college students
how to use social media?
– Most students haven’t used social media to
promote an organization or company before
• Commonly asked questions format
• Consistency is key
• What to avoid
28. Tips for Specific Social Media
Platforms
• Pages 15-18
• Facebook
– Event promotion and invitations
– Status updates
• Twitter
– Hashtags, hashtags, hashtags
• Instagram
– Visually based
29. Social Media Posting Guide
• Page 19
• Poster for student organization office
• Understand your audience
– Interact with followers
• Plan your Content
– HootSuite
– Check sites often
• Facebook
– Attention grabbing headlines
– Pictures go a long way
• Twitter
– Post at least once a day
– Short and sweet
– Best time to be retweeted
30. Media Placement
• Story placed in WVU Today
– Describes the partnership between Porter
Novelli, Family Reach Foundation, Mike
Fulton and PortEER Novelli
– Highlights the “real-world experience”
– Language consistent with Family Reach
Foundation fact sheet
– Reach of WVU Today
• Over 209,000 likes on Facebook
• Over 10,000 followers on Twitter
