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Teaching Media Entrepreneurship
as a Collaborative Activity
Rachele Kanigel
San Francisco State University
rkanigel@gmail....
View this presentation at
http://www.slideshare.net/rachelekani
gel7/teaching-media-entrepreneurship
Media Entrepreneurship at SFSU
• JOUR 500 The Contemporary Magazine –
students study “magazinology” and work in
teams to c...
Media Entrepreneurship at SFSU
• JOUR 500 The Contemporary Magazine –
students study “magazinology” and work in
teams to c...
Weeks 1-4
Introduction to magazine/entrepreneurship
concepts:
– History of magazines/media businesses
– Finding a need and...
Week 5
– Each student presents a 60-
second elevator pitch
– Students choose most viable
ideas
– Students form teams of 4-...
Weeks 6-13
Workshops
– Design thinking
– Writing a mission statement
– Needfinding
– Magazine/product design
– Budgeting/P...
Workshop: Design Thinking
Workshop: Design Thinking
Resource
http://dschool.stanford.edu/dgift/
Field trips and guest speakers
Field trips and guest speakers
Weekly
Worksheets
Weekly team meetings/work sessions
Week 14
Students rehearse team pitches
Week 15 Pitch Day
Students pitch to panel of professionals
Week 15 Pitch Day
Students pitch to panel of professionals
Each judge gets $2 million to invest
Pros “invest” venture capital
Pros Invest Venture Capital
Projects
Projects
Projects
Real-world Results
Magazine course website
https://contemporarymagazine.wordpress.com/
News Entrepreneurship course website
https://sfmediastartups.wordpress.com/
The biggest challenge?
Getting students to work together!
Common problems
• One person dominates
• Students have conflicting ideas
• One or more students don’t do their part
• One ...
Solutions
• Students get two grades for project – one for
personal contributions and one for group
• Students evaluate the...
Contact
Rachele Kanigel
San Francisco State University
rkanigel@gmail.com
@jourprof
View this presentation at
http://www.s...
Teaching media entrepreneurship
Teaching media entrepreneurship
Teaching media entrepreneurship
Teaching media entrepreneurship
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Teaching media entrepreneurship

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A presentation on teaching media entrepreneurship

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Teaching media entrepreneurship

  1. 1. Teaching Media Entrepreneurship as a Collaborative Activity Rachele Kanigel San Francisco State University rkanigel@gmail.com/@jourprof
  2. 2. View this presentation at http://www.slideshare.net/rachelekani gel7/teaching-media-entrepreneurship
  3. 3. Media Entrepreneurship at SFSU • JOUR 500 The Contemporary Magazine – students study “magazinology” and work in teams to create a launch plan for a new magazine
  4. 4. Media Entrepreneurship at SFSU • JOUR 500 The Contemporary Magazine – students study “magazinology” and work in teams to create a launch plan for a new magazine • JOUR 675 News Entrepreneurship – students study media entrepreneurship and work in teams to create a business plan for a digital media business
  5. 5. Weeks 1-4 Introduction to magazine/entrepreneurship concepts: – History of magazines/media businesses – Finding a need and filling it – Challenges of making a media business work – Case studies of successful and unsuccessful magazines/media businesses – How to pitch ideas
  6. 6. Week 5 – Each student presents a 60- second elevator pitch – Students choose most viable ideas – Students form teams of 4-6 Studentspitch ideas for team projects
  7. 7. Weeks 6-13 Workshops – Design thinking – Writing a mission statement – Needfinding – Magazine/product design – Budgeting/P&L statements – Advertising and other revenue streams – Marketing/building an audience
  8. 8. Workshop: Design Thinking
  9. 9. Workshop: Design Thinking
  10. 10. Resource http://dschool.stanford.edu/dgift/
  11. 11. Field trips and guest speakers
  12. 12. Field trips and guest speakers
  13. 13. Weekly Worksheets
  14. 14. Weekly team meetings/work sessions
  15. 15. Week 14 Students rehearse team pitches
  16. 16. Week 15 Pitch Day Students pitch to panel of professionals
  17. 17. Week 15 Pitch Day Students pitch to panel of professionals
  18. 18. Each judge gets $2 million to invest
  19. 19. Pros “invest” venture capital
  20. 20. Pros Invest Venture Capital
  21. 21. Projects
  22. 22. Projects
  23. 23. Projects
  24. 24. Real-world Results
  25. 25. Magazine course website https://contemporarymagazine.wordpress.com/
  26. 26. News Entrepreneurship course website https://sfmediastartups.wordpress.com/
  27. 27. The biggest challenge? Getting students to work together!
  28. 28. Common problems • One person dominates • Students have conflicting ideas • One or more students don’t do their part • One person ends up doing all the work • Students don’t tell me about the tensions until it’s late in the semester.
  29. 29. Solutions • Students get two grades for project – one for personal contributions and one for group • Students evaluate themselves and each other at midterm and at end of semester • Professor has weekly progress meetings with each group
  30. 30. Contact Rachele Kanigel San Francisco State University rkanigel@gmail.com @jourprof View this presentation at http://www.slideshare.net/rachelekanigel7/teachin g-media-entrepreneurship

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