THE FOUR PILLARS OF MOTIVATION
Attention
GoalCommitment
Feedback
Reward
THE FOUR PILLARS OF MOTIVATION
Attention
GoalCommitment
Feedback
Reward
Most programs
start here
“People will forget what you said.
People will forget what you did.
But people will never forget how
you made them feel.”
...
Attention
GoalCommitment
Feedback
Reward
Frustration
Attention
GoalCommitment
Feedback
Reward
Confusion
Attention
GoalCommitment
Feedback
Reward
Disappointment
Attention
Goal
Commitment
Feedback
Reward
Apathy
Attention
Goal
Commitment
Feedback
Reward
Waste
Attention
GoalCommitment
Feedback
Reward
Success
Key takeaway #1
Your attention strategy
needs success metrics
Key takeaway #2
Goal-Setting & Feedback
are interconnected
Key takeaway #3
Rewards without
behavior change
= waste
of marketing spend
follow me on Twitter
@nicki_powers_
For more tips on motivation programs…
Or subscribe to our blog:
maritzmotivation.com/b...
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The 4 pillars of motivation

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The 4 Pillars of Motivation.
Tips for improving your loyalty and incentive programs.

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The 4 pillars of motivation

  1. 1. THE FOUR PILLARS OF MOTIVATION Attention GoalCommitment Feedback Reward
  2. 2. THE FOUR PILLARS OF MOTIVATION Attention GoalCommitment Feedback Reward Most programs start here
  3. 3. “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Maya Angelou
  4. 4. Attention GoalCommitment Feedback Reward Frustration
  5. 5. Attention GoalCommitment Feedback Reward Confusion
  6. 6. Attention GoalCommitment Feedback Reward Disappointment
  7. 7. Attention Goal Commitment Feedback Reward Apathy
  8. 8. Attention Goal Commitment Feedback Reward Waste
  9. 9. Attention GoalCommitment Feedback Reward Success
  10. 10. Key takeaway #1 Your attention strategy needs success metrics
  11. 11. Key takeaway #2 Goal-Setting & Feedback are interconnected
  12. 12. Key takeaway #3 Rewards without behavior change = waste of marketing spend
  13. 13. follow me on Twitter @nicki_powers_ For more tips on motivation programs… Or subscribe to our blog: maritzmotivation.com/blog

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