Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
User-centered thinking in higher ed communications Batu Sayici Melissa Zuroff
Hello! @batusayici @MelissaZuroff
Let’s talk about • Using research and data to establish a user-centered strategy • Determining the tools and team needed •...
User-centered design Designing a product or service around how users want or need to use it, rather than forcing them to c...
Before flickr.com/photos/remembertobreathe/14351037195
Internally driven communication mimicking organizational structure and language!
The problem?
Now
A user-centered design and content strategy reflecting students’: 1. mental model 2. priorities 3. language
How to get there in 4 steps
Get management support and sponsorship. 1
Challenges you might face • No budget/staff • Low awareness of benefits • Resistance to act • Organizational change
Overcome the challenges • Show, don’t just tell. • Focus on projects that produce tangible results. • Involve stakeholders...
Make your argument.
Emphasize what a user-centered strategy enables • More effectively meeting organizational objectives • Better serving user ...
Some resources on getting leadership buy-in:
Build the right team. 2
Identify the right people and skill sets… Visual Design UX Content Analyst
…and foster their skills.
Involve users (early) in the design process. 3
Determine your process. Interviews Social Media Surveys Analytics Brainstorming Card sorting Surveys Analytics Usability t...
Use your data to find what’s not working.
Understand current experience and pain points.
Simplify their journey.
Talk their language. Avoid jargon and internal terminology.
Check rough prototypes early.
Test & iterate Quick and dirty is better than none.
Here’s an example
Tips for user tests • Use social media and email to create a pool of participants. • Offer desirable incentives. • Run smal...
Some resources on testing:
Measure and communicate results. 4
3 3.25 3.5 3.75 4 easy to find easy to understand enjoyable Before After Results
To be more user-centered… Get management support and sponsorship. Build the right team. Involve users early in the design ...
–Steve Krug “When fixing problems, try to do the least you can do.” But also…
Questions? @batusayici @MelissaZuroff
User centered thinking in higher ed communications
User centered thinking in higher ed communications
User centered thinking in higher ed communications
User centered thinking in higher ed communications
User centered thinking in higher ed communications
User centered thinking in higher ed communications
Upcoming SlideShare
Loading in …5
×

User centered thinking in higher ed communications

37,301 views

Published on

A breakout session at Confab Higher Ed 2015 by Batu Sayici (@batusayici) and Melissa Zuroff (@MelissaZuroff).

Published in: Education, Design, Internet
no profile picture user
  • Earn a 6-Figure Side-Income Online... Signup for the free training HERE ♣♣♣ http://ishbv.com/j1r2c/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Doctor's 2-Minute Ritual For Shocking Daily Belly Fat Loss! Watch This Video ★★★ http://scamcb.com/bkfitness3/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How to stop hair loss in just 2 weeks ➤➤ https://bit.ly/2N8ZrEt
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How can I improve my memory before an exam? How can I improve my study skills? learn more... ➤➤ https://bit.ly/2GEWG9T
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More
Show More

User centered thinking in higher ed communications

  1. User-centered thinking in higher ed communications Batu Sayici Melissa Zuroff
  2. Hello! @batusayici @MelissaZuroff
  3. Let’s talk about • Using research and data to establish a user-centered strategy • Determining the tools and team needed • Recognizing and exploring how to approach potential challenges
  4. User-centered design Designing a product or service around how users want or need to use it, rather than forcing them to change their behavior to accommodate your product or service.
  5. Before flickr.com/photos/remembertobreathe/14351037195
  6. Internally driven communication mimicking organizational structure and language!
  7. The problem?
  8. Now
  9. A user-centered design and content strategy reflecting students’: 1. mental model 2. priorities 3. language
  10. How to get there in 4 steps
  11. Get management support and sponsorship. 1
  12. Challenges you might face • No budget/staff • Low awareness of benefits • Resistance to act • Organizational change
  13. Overcome the challenges • Show, don’t just tell. • Focus on projects that produce tangible results. • Involve stakeholders throughout the process of planning, execution, analysis, and reporting.
  14. Make your argument.
  15. Emphasize what a user-centered strategy enables • More effectively meeting organizational objectives • Better serving user needs • Better accountability
  16. Some resources on getting leadership buy-in:
  17. Build the right team. 2
  18. Identify the right people and skill sets… Visual Design UX Content Analyst
  19. …and foster their skills.
  20. Involve users (early) in the design process. 3
  21. Determine your process. Interviews Social Media Surveys Analytics Brainstorming Card sorting Surveys Analytics Usability tests
  22. Use your data to find what’s not working.
  23. Understand current experience and pain points.
  24. Simplify their journey.
  25. Talk their language. Avoid jargon and internal terminology.
  26. Check rough prototypes early.
  27. Test & iterate Quick and dirty is better than none.
  28. Here’s an example
  29. Tips for user tests • Use social media and email to create a pool of participants. • Offer desirable incentives. • Run small tests often. • Aim to make things better, not perfect.
  30. Some resources on testing:
  31. Measure and communicate results. 4
  32. 3 3.25 3.5 3.75 4 easy to find easy to understand enjoyable Before After Results
  33. To be more user-centered… Get management support and sponsorship. Build the right team. Involve users early in the design process. Measure and communicate results.
  34. –Steve Krug “When fixing problems, try to do the least you can do.” But also…
  35. Questions? @batusayici @MelissaZuroff

×