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The State of Inbound Marketing 2010

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Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report …

Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report (http://bit.ly/deJWws), including:

* Survey results of over 230 professionals involved in their company's marketing strategy
* How inbound marketing channels deliver lower cost per lead than outbound channels
* Why social media and blogs are the most rapidly expanding category in the overall marketing budget
* How businesses are generating customers with social media and blogs

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  • Mike & Adam - Fantastic job during the webinar and many thanks for sharing this slide deck packed with numerous insights!

    Two insights that really caught my eye were (A) 3 out of the 4 inbound marketing channels provided a 'below avg. cost per lead' than all outbound marketing channels and (B) social media is one component of a healthy inbound marketing mix (e.g., don't put all your eggs in one basket).

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  • 1. State of Inbound Marketing: 2010 Report p Mike Volpe Adam Blake VP Marketing @HubSpot MIT Sloan - MBA Student Twitter: @mvolpe Twitter: @myapb
  • 2. Report Methodology • Follow-up to our 2009 report • 231 new responses • Diverse range of industries • Many different size companies • Full report: http://hub.tm/Inbound2010
  • 3. Major Findings in 2010 Report 1. Inbound marketing delivers lower cost per lead th outbound t l d than tb d marketing 2. Social media and blogs are expanding in the marketing budget 3. Businesses close real customers with social media and bl ith i l di d blogs
  • 4. Inbound Marketing vs Outbound Marketing
  • 5. Inbound is 60% Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 6. Inbound Marketing is More Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 7. Outbound Marketing is Less Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 8. Inbound Marketing Is More Important Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 9. Trends in Budgets and S d Spending di
  • 10. Outbound Spending Decreasing Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 11. Inbound Marketing Budgets Increasing Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 12. Success Drives Investment in Inbound Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 13. Small Companies Do More Inbound % Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 14. Telemarketing, Paid Search Decrease Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 15. Changes in Business Bl B i Blogging i
  • 16. Blogging More Often Drives Results Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 17. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 18. Changes in Social Media Marketing S i l M di M k ti
  • 19. Changes in Social Media Landscape “How important are these services to your business? Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 20. Social Media is for Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 21. Social Media is for B2B and B2C Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 22. The Best and Worst from 2009 f
  • 23. “Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 24. “Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 25. How to Put All the Pieces Together? d.j.k. on flickr
  • 26. HubSpot Puts the Pieces Together
  • 27. What’s HubSpot? • All-in-one Marketing Software •OOver 2 100 customers i 3 years 2,100 t in • 110+ employees, lots of MIT g p y , grads
  • 28. Blog & Social Media • Business Blog Software • Blog Analytics • Social Media Monitoring • Social Media Publishing
  • 29. Search Optimization • Keyword Grader • Link Grader • Page Grader
  • 30. Lead Generation • Landing Pages • Lead Intelligence • Lead Alerts • Visitor Profiling g
  • 31. Competitor Tracking
  • 32. Marketing Analytics • Assess the effectiveness of your marketing on a campaign-by-campaign level • Optimize resource allocation to maximize sales
  • 33. Proven ROI by 2,100+ Customers Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI
  • 34. Q&A Free trial of HubSpot: www.HubSpot.com/free-trial Mike Volpe Adam Blake VP Marketing @HubSpot MIT Sloan - MBA Student Twitter: @mvolpe Twitter: @myapb