The State of Inbound Marketing 2010

6,483
-1

Published on

Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report (http://bit.ly/deJWws), including:

* Survey results of over 230 professionals involved in their company's marketing strategy
* How inbound marketing channels deliver lower cost per lead than outbound channels
* Why social media and blogs are the most rapidly expanding category in the overall marketing budget
* How businesses are generating customers with social media and blogs

Published in: Business
1 Comment
11 Likes
Statistics
Notes
  • Mike & Adam - Fantastic job during the webinar and many thanks for sharing this slide deck packed with numerous insights!

    Two insights that really caught my eye were (A) 3 out of the 4 inbound marketing channels provided a 'below avg. cost per lead' than all outbound marketing channels and (B) social media is one component of a healthy inbound marketing mix (e.g., don't put all your eggs in one basket).

    Many thanks guys1
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
6,483
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
431
Comments
1
Likes
11
Embeds 0
No embeds

No notes for slide

The State of Inbound Marketing 2010

  1. 1. State of Inbound Marketing: 2010 Report p Mike Volpe Adam Blake VP Marketing @HubSpot MIT Sloan - MBA Student Twitter: @mvolpe Twitter: @myapb
  2. 2. Report Methodology • Follow-up to our 2009 report • 231 new responses • Diverse range of industries • Many different size companies • Full report: http://hub.tm/Inbound2010
  3. 3. Major Findings in 2010 Report 1. Inbound marketing delivers lower cost per lead th outbound t l d than tb d marketing 2. Social media and blogs are expanding in the marketing budget 3. Businesses close real customers with social media and bl ith i l di d blogs
  4. 4. Inbound Marketing vs Outbound Marketing
  5. 5. Inbound is 60% Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
  6. 6. Inbound Marketing is More Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
  7. 7. Outbound Marketing is Less Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
  8. 8. Inbound Marketing Is More Important Source: survey of hundreds of businesses: HubSpot.com/ROI
  9. 9. Trends in Budgets and S d Spending di
  10. 10. Outbound Spending Decreasing Source: survey of hundreds of businesses: HubSpot.com/ROI
  11. 11. Inbound Marketing Budgets Increasing Source: survey of hundreds of businesses: HubSpot.com/ROI
  12. 12. Success Drives Investment in Inbound Source: survey of hundreds of businesses: HubSpot.com/ROI
  13. 13. Small Companies Do More Inbound % Source: survey of hundreds of businesses: HubSpot.com/ROI
  14. 14. Telemarketing, Paid Search Decrease Source: survey of hundreds of businesses: HubSpot.com/ROI
  15. 15. Changes in Business Bl B i Blogging i
  16. 16. Blogging More Often Drives Results Source: survey of hundreds of businesses: HubSpot.com/ROI
  17. 17. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
  18. 18. Changes in Social Media Marketing S i l M di M k ti
  19. 19. Changes in Social Media Landscape “How important are these services to your business? Source: survey of hundreds of businesses: HubSpot.com/ROI
  20. 20. Social Media is for Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
  21. 21. Social Media is for B2B and B2C Source: survey of hundreds of businesses: HubSpot.com/ROI
  22. 22. The Best and Worst from 2009 f
  23. 23. “Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
  24. 24. “Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
  25. 25. How to Put All the Pieces Together? d.j.k. on flickr
  26. 26. HubSpot Puts the Pieces Together
  27. 27. What’s HubSpot? • All-in-one Marketing Software •OOver 2 100 customers i 3 years 2,100 t in • 110+ employees, lots of MIT g p y , grads
  28. 28. Blog & Social Media • Business Blog Software • Blog Analytics • Social Media Monitoring • Social Media Publishing
  29. 29. Search Optimization • Keyword Grader • Link Grader • Page Grader
  30. 30. Lead Generation • Landing Pages • Lead Intelligence • Lead Alerts • Visitor Profiling g
  31. 31. Competitor Tracking
  32. 32. Marketing Analytics • Assess the effectiveness of your marketing on a campaign-by-campaign level • Optimize resource allocation to maximize sales
  33. 33. Proven ROI by 2,100+ Customers Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI
  34. 34. Q&A Free trial of HubSpot: www.HubSpot.com/free-trial Mike Volpe Adam Blake VP Marketing @HubSpot MIT Sloan - MBA Student Twitter: @mvolpe Twitter: @myapb

×