The State of Inbound Marketing 2010

State of Inbound Marketing: 2010 Report p Mike Volpe Adam Blake VP Marketing @HubSpot MIT Sloan - MBA Student Twitter: @mvolpe Twitter: @myapb

Report Methodology • Follow-up to our 2009 report • 231 new responses • Diverse range of industries • Many different size companies • Full report: http://hub.tm/Inbound2010

Major Findings in 2010 Report 1. Inbound marketing delivers lower cost per lead th outbound t l d than tb d marketing 2. Social media and blogs are expanding in the marketing budget 3. Businesses close real customers with social media and bl ith i l di d blogs

Inbound Marketing vs Outbound Marketing

Inbound is 60% Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI

Inbound Marketing is More Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI

Outbound Marketing is Less Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI

Inbound Marketing Is More Important Source: survey of hundreds of businesses: HubSpot.com/ROI

Trends in Budgets and S d Spending di

Outbound Spending Decreasing Source: survey of hundreds of businesses: HubSpot.com/ROI

Inbound Marketing Budgets Increasing Source: survey of hundreds of businesses: HubSpot.com/ROI

Success Drives Investment in Inbound Source: survey of hundreds of businesses: HubSpot.com/ROI

Small Companies Do More Inbound % Source: survey of hundreds of businesses: HubSpot.com/ROI

Telemarketing, Paid Search Decrease Source: survey of hundreds of businesses: HubSpot.com/ROI

Changes in Business Bl B i Blogging i

Blogging More Often Drives Results Source: survey of hundreds of businesses: HubSpot.com/ROI

Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI

Changes in Social Media Marketing S i l M di M k ti

Changes in Social Media Landscape “How important are these services to your business? Source: survey of hundreds of businesses: HubSpot.com/ROI

Social Media is for Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

Social Media is for B2B and B2C Source: survey of hundreds of businesses: HubSpot.com/ROI

The Best and Worst from 2009 f

“Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI

“Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI

How to Put All the Pieces Together? d.j.k. on flickr

HubSpot Puts the Pieces Together

What’s HubSpot? • All-in-one Marketing Software •OOver 2 100 customers i 3 years 2,100 t in • 110+ employees, lots of MIT g p y , grads

Blog & Social Media • Business Blog Software • Blog Analytics • Social Media Monitoring • Social Media Publishing

Search Optimization • Keyword Grader • Link Grader • Page Grader

Lead Generation • Landing Pages • Lead Intelligence • Lead Alerts • Visitor Profiling g

Competitor Tracking

Marketing Analytics • Assess the effectiveness of your marketing on a campaign-by-campaign level • Optimize resource allocation to maximize sales

Proven ROI by 2,100+ Customers Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI

Q&A Free trial of HubSpot: www.HubSpot.com/free-trial Mike Volpe Adam Blake VP Marketing @HubSpot MIT Sloan - MBA Student Twitter: @mvolpe Twitter: @myapb

http://www.hubspot.com	513
http://www.socialmediareinvention.com	147
http://www.aericon.com	109
http://hemartin.blogspot.com	86
http://www.slideshare.net	54
http://blog.hemartin.net	23
http://www.deanwhitney.com	18
http://blog.quartsoft.com.ua	18
http://quartsoft.blogspot.com	14
http://www.conversionation.net	13
http://hubspot.com	8
http://kenburbary.posterous.com	7
http://mycbsinternship.pbworks.com	3
http://webcache.googleusercontent.com	2
http://successalignedmarketing.com	2
http://allan05.posterous.com	2
http://www.inboundmarketing.co.uk	1
http://somethingsorganic.com	1
http://www.typepad.com	1
http://www.conversationspaces.net	1

The State of Inbound Marketing 2010

by HubSpot All-in-one Marketing Software on Feb 18, 2010

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