The State of Inbound Marketing 2010
by HubSpot All-in-one Marketing Software
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Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report ...
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report (http://bit.ly/deJWws), including:
* Survey results of over 230 professionals involved in their company's marketing strategy
* How inbound marketing channels deliver lower cost per lead than outbound channels
* Why social media and blogs are the most rapidly expanding category in the overall marketing budget
* How businesses are generating customers with social media and blogs
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Two insights that really caught my eye were (A) 3 out of the 4 inbound marketing channels provided a 'below avg. cost per lead' than all outbound marketing channels and (B) social media is one component of a healthy inbound marketing mix (e.g., don't put all your eggs in one basket).
Many thanks guys1 3 years ago