MARKETINGSTATS, CHARTS& GRAPHS
DOWNLOAD THE FULL DATA SET:www.HubSpot.com/Charts
TABLE OF CONTENTS1   INBOUND VS. OUTBOUND MARKETING……………...32   SEARCH ENGINE OPTIMIZATION………………………….233   EMAIL MARKETING...
Inbound VS.OutboundMarketing
Audiences everywhere are tough.They don’t have time to be boredor brow beaten by orthodox,old-fashioned advertising.We nee...
FACTThe Internet hasfundamentallychanged the waypeople find,discover, share,shop, & connect.
>1/3of the world’spopulation ison the Internet.SOURCE: ICT FACTS & FIGURES, 2011
ALMOST 8 NEW                                       PEOPLE COME ONTO                                       THE INTERNET EVE...
79%                               of online shoppers                               spend at least50%                    of...
# OF US CITIZENS                         300,000,000                                        200,000,000                   ...
% OF PEOPLE                              % DECLINE IN TECH                         % OF DIRECT MAIL WHO SKIP TV ADS       ...
FACTMarketers are shiftingtheir budgets away from“interruption” advertising.
47%will spend more than  they did in 2011                            42%                             will spend same      ...
Direct mail is                         very expensive                         and ineffective                         for ...
The average budget                                      “THE PORTION OF MY                                                ...
Inbound marketing costs  61% LESSper lead than traditional, outbound marketing.                        SOURCE: STATE OF IN...
FACTInbound marketing isa lot more cost-effectivethan traditional,outbound marketing.
Inbound converts leads into customers    SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Inbound marketing tacticsdon’t just generate leads.They generate revenue.                                                 ...
Customer acquisition by channel      57% of marketers      acquired customers      from blogging44% of marketersacquired c...
Inbound marketing channels cost lessthan any outbound channel.                                                            ...
Outbound marketing costs more.                    “THIS LEAD-GEN                    TACTIC IS ABOVE                    AVE...
THE BOTTOM LINEGo inbound or go home.
SEARCHENGINEOPTIMIZATOIN
Many Americans begin theirpurchasing experience by doing onlineresearch to compare prices, quality,and the reviews of othe...
FACTGoogle is the newYellow Pages.
61%                  of global Internet users                                                 research                    ...
When researching branded products…44%of online shoppers beginby using a search engine. SOURCE: INTERCONNECTED WORLD: SHOPP...
In May 2011...                                      …Google sites                                      led the search     ...
Worldwide, we conduct 131Bsearches per month on the web. PER MINUTE                       2,900,000 PER HOUR              ...
TV57%of TV viewersuse the websimultaneously.              webSOURCE: NIELSON, 2009
FACTRanking high on searchengines is no longeroptional, it’s critical.
70% of the links search users           click on are organic—not paid.                                 PAID               ...
60% of all organic clicks go to the                  top three organic search results.                  27%               ...
75%                                                 of users never                                                 scroll ...
The average click-through rate for paidsearch in 2010 (worldwide) was 2%.YANDEX                                   1.3%YAHO...
FACTThe more keyword-richcontent you generate,the more search engineswill find (and love) you.
Businesses that                                          ≥20 times/monthget             5X                 more traffic th...
Businesses with websitesof 401-1000                                        get6X                   more leads than those w...
Companies that blog have97% more inbound links.                                                           97%  AVG # OF L...
Companies with more indexed web        pages get way more leads.                                                          ...
THE BOTTOM LINEIf Google can’t find,neither will anyone else.
EMAILMARKETING
27% of emails were opened on a mobile deviceduring the second half of 2011…30%                                      27%25%...
>80% of email marketers send the samecontent to all subscribersSOURCE: EXPERIAN, APRIL 2012
The word "exclusive" in email promotionalcampaigns increases unique open rates by 14%.                                    ...
84% of B2B                                    marketers use                                    segment targeting          ...
59%of B2B marketers sayemail is the mosteffective channel ingenerating revenue.$$$$$$$SOURCE: BTOB MAGAZINE, MARCH 2012
…of email                    less than                                   marketing                                   compa...
Morning emails get high CTR. SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
Investment in email marketing will growfrom $1.3B in 2010 to $2B by 2014.   2.5    2   1.5    1   0.5    0                ...
The fresher your list, the better!  SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
Most users report                                               reading email on                                          ...
FACTSend email earlyin the morning.
SOCIAL MEDIA
While social media is not the silverbullet that some pundits claim it tobe, it is an extremely important& relatively low c...
FACTSocial media isn’t a fad.It’s a revolution.
Social media & blogs generate real customers.% OF CHANNEL USERS WHO ACQUIRED A                                            ...
US Internet users spend 3X more   minutes on blogs & social networks   than on email.  VIDEOS/MOVIES              4%      ...
Social media use in the U.S. hasincreased by 356% since 2006. 2006                                 2012 SOURCE: NETPOP RES...
Social media penetration keeps growingacross different age groups.100%90%80%70%60%50%40%30%20%10% 0%          0-11      12...
The world is becoming more SOCIAL.                                                 4.6                                    ...
FACTSocial media hasreal business value.
The top 20% of B2B                                        marketers in social                                        media...
Social media conversationsactively influence purchases.                                                           ON SOCIA...
63% of companies using social mediasay it has increased marketingeffectiveness—among other benefits.Increasing effectivene...
U.S. local SMBs actively use social mediamarketing to promote their businesses.       FACEBOOK                            ...
57% of SMBs say social mediais beneficial to their business.                                             VERY             ...
More than 1/2 of U.S. SMBs say social mediasites play an important role in active sales.                                  ...
More than 1/3 of US SMBs say socialmedia helps them get found online.                      GENERATE SALES       6%        ...
Social media helps B2B marketers       improve search results.       Driving inbound links                     48%        ...
61% of US marketers use socialmedia to increase lead generation             DIRECTIVE FROM              MANAGEMENT      I ...
LinkedIn drives the most customers to B2B.                                                                           I’M A...
Facebook drives the most conversions for B2C.                                                                    I’M A B2C...
The average user spent only 3minutes on Google+ in January 2012                         450                               ...
Femalesare greatlyoverrepresentedon PINTEREST.SOURCES: ALEXA, 2012
…is from the U.S.65% of Pinterestsglobal web traffic…                      SOURCES: ALEXA, 2012
Pinterest drives more referral traffic than GooglePlus, LinkedIn and YouTube combined.                    PINTEREST       ...
BOTTOM LINEIt’s time to go social.
BLOGGING
The bottom line is thatblogging is like sex.You can’t fake it. You can’t fake passion.You can’t fake wantingto engage with...
FACTBlogs keep growing—in volume & value.
There are       152,000,000blogs on the Internet.SOURCE: UM, OCTOBER 2010
Blog frequency impacts customer acquisition.  % OF BLOG USERS WHO ACQUIRED A  CUSTOMER THROUGH THEIR BLOG                 ...
The global population of blogreaders keeps growing.60%50%40%30%20%10%0%         2008        2009        2010      2011    ...
81% of                                                          marketers                                                 ...
There are     31% more         bloggers todaythan there were three years ago.                                             ...
Most people read blogsmore than once/day.                                                                46%              ...
Most people read 5-10 blogs.                       38%                                        29%      22%                ...
Nearly 40% of US companies use blogs for marketing purposes.                                       39%“MY COMPANY USES A B...
FACTBlogging can reallymove the needle.
Blog articles influence purchases.DECIDE ON A PRODUCT/SERVICE                                21%             REFINE CHOICE...
Companies that blog have55% morewebsite visitors.                          2250                                           ...
B2C companies that blog generate88% more leadsper month than those who do not.                                            ...
B2B companies that blog generate67% more leadsper month than those who do not.                                            ...
Companies with >51 blogarticles experience a77% lift                                                         23           ...
Blogging frequency has a                            direct & significant                            impact on lead-gen.   ...
FACTBloggers are“morning people.”
Morning is the most populartime to read blogs.                       79%                                      64%         ...
Blog reading peaks around 10AM.# OF VIEWS             SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
Link-sharing among blog readers# OF LINKS SHARED   peaks around 7am.                    SOURCE: HUBSPOT, THE SCIENCE OF BL...
Commenting on blogs# OF COMMENTS   peaks around 8am.                SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
THE BOTTOM LINEBlog early and often.
FACEBOOK
People share, readand generally engage morewith any type of contentwhen it’s surfaced throughfriends and people theyknow a...
FACTFacebook hasa massive & highlyengaged audience.
Facebook is effective for B2C customer acquisition.                                                                       ...
Brands get a46%increase in user engagementwith FACEBOOK TIMELINE. SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
Brands get a                  65%   increase in interactive content   with FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP...
of consumer        comments on35%     company        Facebook        Pages are        compliments.      SOURCE: AT KEARNEY...
70%of Facebook news consumers followlinks posted by FRIENDS or FAMILY.
The median ratio of FacebookVIEWS : SHARES                                    :                        9:1SOURCE: BUZZFEED...
93% of US adult Internet users are on Facebook.164 Million          152 Million                           SOURCE: BLOGHER,...
1 out of every 7 minutesonline is spent on Facebook.       SOURCE: COMSCORE, DECEMBER 2011
The average Facebook user spends~7 hours/monthon Facebook.7HOURSSOURCES: COMSCORE
Facebook is overtaking Googleand Yahoo in total time spentonline.                                                         ...
Facebook has become the top choicefor social sign-in.                                                   OTHER             ...
Facebook has become the preferred wayof sharing content, second only to email(for now).                                   ...
We’re not just engaging with our friendson Facebook. We’re engaging withbusinesses of all kinds.                          ...
Many internet activities that oncetook place on separate, isolatedvenues are now funneled throughFacebook. These include e...
FACTFacebook has realbusiness value.
Most US B2B marketers agreethat Facebook is an effectivemarketing tool. FACEBOOK                                          ...
More than half of SMBs sayFacebook is beneficial to their business.  DO NOT USE                           VERY     32%    ...
More than 1/3 of marketers sayFacebook is “critical” or“important” to their business.                                 Not ...
The number of marketers who say Facebookis “critical” or “important” to their businesshas increased by 75% in three years....
THE BOTTOM LINEIf you don’t likeFacebook yet, you will
TWITTER
129
FACTVirtually everyone has heardof Twitter. Not everyoneis using it (yet).
Roughly 9% of adult Americans use Twitter.       152 Million                            21 Million                        ...
The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
25%                   of Twitter accounts                       have no followers.                                        ...
40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
Only 18% of Twitter userstweet >once/day.   SEVERAL TIMES/DAY                     18%    AT LEAST ONCE/DAY              15...
FACTTwitter users areyoung, smart, affluent, &tech-savvy.
1/3 of monthly Twitter users are 25-34 years old.                                 33%                                     ...
The majority of US Twitterusers are 18-29 years old.AGE 18-29                                           14%AGE 30-45      ...
US Twitter users are more educatedthan the general population.                                                            ...
US Twitter users have higher incomesthan the general population.                                   23%     MONTHLY TWITTER...
US Twitter users tend to be “early adopters.”                                                       TOTAL POPULATION 12+  ...
For Twitter users, Internet > TV.                                                 73%     “THE MEDIUM THAT IS             ...
Twitter users spend a lot of time online.                                                            4:00                 ...
FACTTwitter + Business = $$$
More than 1/2of active Twitter usersfollow companies,brands or products              FOLLOWon social networks.SOURCE: EDIS...
Twitter plays an active rolein purchasing decisions.            LEARN ABOUT                                               ...
79% of US Twitter users are more likely to    recommend brands they follow.                                       NOT SURE...
67% of US Twitter users aremore likely to buy brands they follow.                                    NOT SURE             ...
57% of all companies that usesocial media for business, use Twitter.     DON’T USE      TWITTER        43%                ...
B2B companies are far more likelyto use Twitter than B2C companies.                  75%                                  ...
Twitter drives more customers for B2C.                                                              “YES, WE HAVE         ...
More than 1/3 of marketers say Twitter is“critical” or “important” to their business.            Not Useful               ...
Companies that use Twitteraverage 2x more leads/monththan those that do not.                                              ...
B2C companies with >100 followershave 146% more leads/monththan those with <100.                                          ...
FACTDon’t be a twit.Start tweeting.
MOBILE
There are       271 MILLION       mobile subscribers       in the U.S. alone.SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION...
54% of iOS web traffic is devoted tosearch VS the 36% Internet average.                                    SEARCH THROUGH ...
60% of                                        consumers do                                        product or              ...
1% of emails are                              first opened on                              mobile devices,                ...
FACTOptimize your website &email for mobile.
9 out of 10                                   mobile searches                                   lead to action.OVER HALFle...
90%                                       of text messages                                       are read within          ...
4 BILLION of the6.8 BILLIONpeople on the planet,use a mobile phone.3.5 BILLION ofthem use a toothbrush.SOURCE: 60 SECOND M...
MAKE YOUR MARKETING AWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial
IF YOU THOUGHT    blog.hubspot.com/                  Twitter.com/hubspotTHAT THIS WAS     Facebook.com/hubspotAWESOME,    ...
Search Engine                     Optimization                     Blogging &                     Social Media            ...
120 Awesome Marketing Stats, Charts and Graphs
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120 Awesome Marketing Stats, Charts and Graphs

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http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts

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  • awesome slides!! Could you please send a copy? I would like to use some in my marketing course. xiyang@student.ethz.ch
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  • the presentation shows your lots of hard work to collect the information from different sources.great presentation.keep it up
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  • Is it possible to get a copy of this to refer to for my students?
    Many thanks

    JW
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  • Hi, The presentation is superbly informative. May i know if you have the latest update on those information? do email me a copy if you can? Thanks. Here is my email address: ckliew@osacar.com.my
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  • Hi, i love your presentation. It is great and very informative. Could you kindly send me a copy? Many thanks. Email is ckliew@osacar.com.my
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  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?R=105978&amp;dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America&gt; United StatesSources: The Media Audit
  • http://totalaccess.emarketer.com/Chart.aspx?R=105978&amp;dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America&gt; United StatesSources: The Media Audit
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?R=105883Change in Investing in Paid vs. Unpaid/Earned Media According to Brand Marketers and Agencies Worldwide in 2011 (% of respondents) Publication Date: February 9, 2011Sources: AnswerLabSociety of Digital Agencies (SoDA)
  • http://totalaccess.emarketer.com/Chart.aspx?R=105883Change in Investing in Paid vs. Unpaid/Earned Media According to Brand Marketers and Agencies Worldwide in 2011 (% of respondents) Publication Date: February 9, 2011Sources: AnswerLabSociety of Digital Agencies (SoDA)
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102039hart Title: Change in Investment for Select Marketing Tactics According to US B2B Marketers, Aug 2010 (% of respondents) Publication Date: October 19, 2010Topics:Marketing SpendingB2B MarketingGeographies: North America&gt; United StatesSources: MarketingSherpa
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • OUTBOUND: direct mail, telemarketing and trade showsINBOUND: blogging, content publishing, search engine optimization, social media
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • http://www.pewinternet.org/Reports/2010/Online-Product-Research/Findings.aspx
  • Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month, figures rounded)http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  • 75% of users never scroll past the first page57% of internet users search the web everyday46% are for prodiucts &amp; services20% are for local businesses
  • 75% of users never scroll past the first page57% of internet users search the web everyday46% are for prodiucts &amp; services20% are for local businesses
  • 75% of users never scroll past the first page57% of internet users search the web everyday46% are for prodiucts &amp; services20% are for local businesses
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables &amp; Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables &amp; Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568http://www.websitemagazine.com/content/blogs/posts/archive/2011/05/04/top-search-position-gains-37-percent-of-clicks.aspx
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables &amp; Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568
  • http://totalaccess.emarketer.com/Chart.aspx?R=104806&amp;dsNav=Ro:8,N:996-500Chart Title: Paid Search Clickthrough Rate Worldwide, by Search Engine, 2007-2010 Publication Date: January 6, 2011Topics:Clickthrough Rate (CTR)Paid SearchGeographies: WorldwideSources: Covario
  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV**DOUBLE CHECK THE #S!!! ACTUAL VALUES ARENT ON THE EXISTING CHARTS!!!
  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV**DOUBLE CHECK THE #S!!! ACTUAL VALUES ARENT ON THE EXISTING CHARTS!!!
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • http://totalaccess.emarketer.com/Chart.aspx?R=105504&amp;dsNav=Ro:9,N:1064Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011Topics:Internet UsageMedia ConsumptionSocial Network UsersGeographies: North America&gt; United StatesSources: The Nielsen Company
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://comscore.com/index.php//Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:96874&amp;xsrc=chart_articlexChart Title: Emerging Channels for Lead Generation in 2010* According to US Technology Marketers (% of respondents) Publication Date: May 25, 2010Topics:Lead GenerationMobile AdvertisingSocial Media MarketingTechnologyGeographies: North America&gt; United StatesSources: Unisfair
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:96874&amp;xsrc=chart_articlexChart Title: Emerging Channels for Lead Generation in 2010* According to US Technology Marketers (% of respondents) Publication Date: May 25, 2010Topics:Lead GenerationMobile AdvertisingSocial Media MarketingTechnologyGeographies: North America&gt; United StatesSources: Unisfair
  • Read more: http://wallblog.co.uk/2011/01/10/companies-using-social-media-are-making-more-money-says-mckinsey/#ixzz1EtaOL5o7http://www.mckinseyquarterly.com/Organization/Strategic_Organization/The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716The rise of the networked enterprise: Web 2.0 finds its paydayMcKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins.DECEMBER 2010 • Jacques Bughin and Michael ChuiSource: McKinsey Global Institute
  • http://totalaccess.emarketer.com/Chart.aspx?R=106161&amp;dsNav=Ro:-1,Nrc:id-1132,N:1126-1125&amp;xsrc=TopicsPanelChart Title: Social Media and Other Websites Used by US Local Small Businesses to Promote Their Business, Feb 2011 (% of respondents) Publication Date: February 15, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America&gt; United StatesSources: MerchantCircle
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:104744&amp;xsrc=chart_articlexChart Title: Ways that Social Media Benefits Their Business According to US Small Businesses, Nov 2010 (% of respondents) Publication Date: January 8, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America&gt; United StatesSources: Ad-ology Research
  • http://totalaccess.emarketer.com/Chart.aspx?R=104753&amp;dsNav=Ro:4,Nrc:id-1132,N:1126-1125&amp;xsrc=TopicsPanelhart Title: Importance of Social Media Sites for Sales According to US SMBs, by Sales Type, May 2010 (% of respondents) Publication Date: January 5, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America&gt; United StatesSources: DoremusForbes Insights
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102089&amp;xsrc=chart_articlexChart Title: Leading Benefits of Using Social Media Tools According to US Small Businesses, Sep 2010 (% of respondents) Publication Date: October 18, 2010Topics:Social Media MarketingSmall BusinessGeographies: North America&gt; United StatesSources: American Express
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99936&amp;xsrc=chart_articlexChart Title: Ways of Using Social Media to Improve Search Results, July 2010 (% of US B2B marketers) Publication Date: August 16, 2010Topics:B2B Social MediaGeographies: North America&gt; United StatesSources: BtoB magazineBusiness.com
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:95278&amp;xsrc=chart_articlexChart Title: Main Reason for Implementing a Social Media Strategy According to US Marketing Professionals, April 2010 (% of respondents) Publication Date: April 14, 2010Topics:Social Media MarketingGeographies: North America&gt; United StatesSources: R2integrated (R2i)
  • http://totalaccess.emarketer.com/Chart.aspx?R=97392&amp;dsNav=Ro:31,N:1136&amp;xsrc=TopicsPanelChart Title: Lead Referrals from Social Media Sites to B2B Sites, June 2010 Publication Date: June 9, 2010Topics:B2B Social MediaGeographies: North America&gt; United StatesSources: LeadForce1
  • im
  • Image http://www.flickr.com/photos/contentious/By agahranhttp://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America&gt; United StatesWorldwideSources: UM
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America&gt; United StatesWorldwideSources: UM
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99616Chart Title: US Bloggers, 2008-2014 (millions and % of internet users) Publication Date: August 9, 2010Topics:BlogsGeographies: North America&gt; United StatesSources: eMarketer
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99699Chart Title: US Companies Using Blogs for Marketing Purposes, 2007-2012 (% of total) Publication Date: August 11, 2010Topics:Social Media MarketingBlogsGeographies: North America&gt; United StatesSources: eMarketer
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • http://blog.digitalingredients.co.uk/2010/02/social-media-influence-purchase.html
  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://comscore.com/index.php//Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review
  • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpgEating data http://www.ers.usda.gov/AmberWaves/June08/DataFeature/Sleeping data http://psychdigest.com/a-perfect-nights-sleep/
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpgEating data http://www.ers.usda.gov/AmberWaves/June08/DataFeature/Sleeping data http://psychdigest.com/a-perfect-nights-sleep/
  • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpgEating data http://www.ers.usda.gov/AmberWaves/June08/DataFeature/Sleeping data http://psychdigest.com/a-perfect-nights-sleep/
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93682&amp;xsrc=chart_articlexhart Title: Effectiveness* of Select Social Media Sites Among US B2B Marketers, December 2009 (% of respondents) Publication Date: March 8, 2010Topics:B2B Social MediaGeographies: North America&gt; United StatesSources: Outsell
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:104743&amp;xsrc=chart_articlexChart Title: Social Media Sites that US Small Businesses Believe Are Beneficial to Their Business, Nov 2010 (% of respondents) Publication Date: January 8, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America&gt; United StatesSources: Ad-ology Research
  • http://techcrunch.com/2010/06/08/twitter-190-million-users/
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93816Chart Title: US Adults Who Use Twitter, by Generation, January 2010 (% of respondents in each group) Publication Date: February 24, 2010Topics:Baby BoomersGeneration XMillennialsSeniorsMicrobloggingGeographies: North America&gt; United StatesSources: Pew Research Center
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93984Chart Title: US Twitter Users* Who Are More Likely to Buy/Recommend a Brand Since Becoming a Fan/Follower on Twitter, February 2010 (% of respondents) Publication Date: March 10, 2010Topics:Social Media MarketingGeographies: North America&gt; United StatesSources: Chadwick Martin BaileyiModerate Research Technologies
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93984Chart Title: US Twitter Users* Who Are More Likely to Buy/Recommend a Brand Since Becoming a Fan/Follower on Twitter, February 2010 (% of respondents) Publication Date: March 10, 2010Topics:Social Media MarketingGeographies: North America&gt; United StatesSources: Chadwick Martin BaileyiModerate Research Technologies
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000674Business.com estimated that
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000674Chart Title: Leading Social Media Initiatives Among B2B and B2C Companies in North America , September 2009 (% of respondents) Publication Date: November 16, 2009Topics:B2B Social MediaGeographies: North AmericaSources: Business.com
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHrUPDATED data from 2011 report except estimated the “somewhat” &amp; “not useful” numbers!
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 120 Awesome Marketing Stats, Charts and Graphs

    1. 1. MARKETINGSTATS, CHARTS& GRAPHS
    2. 2. DOWNLOAD THE FULL DATA SET:www.HubSpot.com/Charts
    3. 3. TABLE OF CONTENTS1 INBOUND VS. OUTBOUND MARKETING……………...32 SEARCH ENGINE OPTIMIZATION………………………….233 EMAIL MARKETING…………………………………………….424 SOCIAL MEDIA………………………………………….…….….545 BLOGGING…………………………………………………..……..796 FACEBOOK……………………………………….………………..1037 TWITTER………………………………………………..………....1278 MOBILE …………………………………………..……………..…155
    4. 4. Inbound VS.OutboundMarketing
    5. 5. Audiences everywhere are tough.They don’t have time to be boredor brow beaten by orthodox,old-fashioned advertising.We need to stop interruptingwhat people are interested in& be what people are interested in.”CRAIG DAVISCHIEF CREATIVE OFFICER, WORLDWIDEJ. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
    6. 6. FACTThe Internet hasfundamentallychanged the waypeople find,discover, share,shop, & connect.
    7. 7. >1/3of the world’spopulation ison the Internet.SOURCE: ICT FACTS & FIGURES, 2011
    8. 8. ALMOST 8 NEW PEOPLE COME ONTO THE INTERNET EVERY SECONDSOURCE: INTERNETWORLDSTATS.COM, 2012
    9. 9. 79% of online shoppers spend at least50% of their shopping time researching products.SOURCE: POWERREVIEWS, FEBRUARY 2012
    10. 10. # OF US CITIZENS 300,000,000 200,000,000 # OF US CITIZENS ON THE FTC’SSOURCE: FTC, JULY 2010 “DO NOT CALL” LIST
    11. 11. % OF PEOPLE % DECLINE IN TECH % OF DIRECT MAIL WHO SKIP TV ADS TRADE SHOW NEVER OPENED SPENDINGSOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010
    12. 12. FACTMarketers are shiftingtheir budgets away from“interruption” advertising.
    13. 13. 47%will spend more than they did in 2011 42% will spend same 89% of marketers are maintaining or increasing their 11% inbound budgets will spend less than they did in 2011 SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    14. 14. Direct mail is very expensive and ineffective for new leads.Marketing ProfessionalHardware Technology11 to 25 Employees
    15. 15. The average budget “THE PORTION OF MY MARKETING BUDGETspent on company blogs & ALLOCATED TO SOCIAL MEDIA & OUR COMPANYsocial media has nearly BLOG …”tripled in three years. 21% 9% 2009 2011 SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
    16. 16. Inbound marketing costs 61% LESSper lead than traditional, outbound marketing. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    17. 17. FACTInbound marketing isa lot more cost-effectivethan traditional,outbound marketing.
    18. 18. Inbound converts leads into customers SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    19. 19. Inbound marketing tacticsdon’t just generate leads.They generate revenue. “OUR COMPANY HAS ACQUIRED A CUSTOMER 62% THROUGH THIS60% 57% CHANNEL.” 52% 44%40%20%0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    20. 20. Customer acquisition by channel 57% of marketers acquired customers from blogging44% of marketersacquired customersfrom Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    21. 21. Inbound marketing channels cost lessthan any outbound channel. “THIS LEAD-GEN TACTIC IS BELOW AVERAGE COST.” 60% 52% 45% INBOUND 40% 38% 34% 33% OUTBOUND 28% 19% 20% 0% Blogs Social Media SEO (Organic Direct Mail Telemarketing PPC (Paid Trade Shows Search) Search) SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    22. 22. Outbound marketing costs more. “THIS LEAD-GEN TACTIC IS ABOVE AVERAGE COST.” 46%40% INBOUND OUTBOUND 26% 26% 25%20% 14% 14% 10%0% Trade Shows Direct Mail Telemarketing PPC (Paid SEO (Organic Social Media Blogs Search) Search) SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    23. 23. THE BOTTOM LINEGo inbound or go home.
    24. 24. SEARCHENGINEOPTIMIZATOIN
    25. 25. Many Americans begin theirpurchasing experience by doing onlineresearch to compare prices, quality,and the reviews of other shoppers.Even if they end up making theirpurchase in a store, they start theirfact-finding and decision-making onthe Internet.”JIM JANSENSENIOR FELLOWPEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECTSEPTEMBER 2010
    26. 26. FACTGoogle is the newYellow Pages.
    27. 27. 61% of global Internet users research products ONLINE.SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
    28. 28. When researching branded products…44%of online shoppers beginby using a search engine. SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
    29. 29. In May 2011... …Google sites led the search other market with 65% of SEARCH GOOGLE queries. SITESSOURCE: COMSCORE, MAY 2011
    30. 30. Worldwide, we conduct 131Bsearches per month on the web. PER MINUTE 2,900,000 PER HOUR 175,000,000 PER DAY 4,000,000,000 SOURCE: COMSCORE, JANUARY 2010
    31. 31. TV57%of TV viewersuse the websimultaneously. webSOURCE: NIELSON, 2009
    32. 32. FACTRanking high on searchengines is no longeroptional, it’s critical.
    33. 33. 70% of the links search users click on are organic—not paid. PAID “WHICH SEARCH 25% RESULT LINK DID YOU CLICK ON FIRST?’” OTHER * 5%*INCLUDES NON-TRADITIONAL ORGANICRESULTS, SUCH AS ORGANICSHOPPING LINKS, 70%LOCAL RESULTS,NEWS, ETC. SOURCE: MARKETINGSHERPA, FEBRUARY 2007
    34. 34. 60% of all organic clicks go to the top three organic search results. 27% 20%SHARE OF CLICKS 13% 10% 9% 7% 5% 4% 3% 3% 1 2 3 4 5 6 7 8 9 10 RANKING ON SEARCH RESULTS PAGE SOURCE: MARKETINGSHERPA, FEBRUARY 2007
    35. 35. 75% of users never scroll past the first page of search results.SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010
    36. 36. The average click-through rate for paidsearch in 2010 (worldwide) was 2%.YANDEX 1.3%YAHOO! 1.4%GOOGLE 2.5% BING 2.8% SOURCE: COVARIO, JANUARY 2011
    37. 37. FACTThe more keyword-richcontent you generate,the more search engineswill find (and love) you.
    38. 38. Businesses that ≥20 times/monthget 5X more traffic than those who ≤4 times/month.SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
    39. 39. Businesses with websitesof 401-1000 get6X more leads than those with51-100 .SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
    40. 40. Companies that blog have97% more inbound links. 97% AVG # OF LINKS AVG # OF LINKS WITHOUT A BLOG WITH A BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
    41. 41. Companies with more indexed web pages get way more leads. 74 236%MEDIAN MONTHLY LEADS 22 12 7 5 <60 60-120 121-175 176-310 >311 # OF INDEXED PAGES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
    42. 42. THE BOTTOM LINEIf Google can’t find,neither will anyone else.
    43. 43. EMAILMARKETING
    44. 44. 27% of emails were opened on a mobile deviceduring the second half of 2011…30% 27%25% …up from 20% 20% during the first half20%15% of 201110%5%0% Early 2011 Late 2011 SOURCE: KNOTICE, APRIL 2012
    45. 45. >80% of email marketers send the samecontent to all subscribersSOURCE: EXPERIAN, APRIL 2012
    46. 46. The word "exclusive" in email promotionalcampaigns increases unique open rates by 14%. 14% Not Exclusive Exclusive SOURCE: EXPERIAN, APRIL 2012
    47. 47. 84% of B2B marketers use segment targeting in their email campaigns.SOURCE: BTOB MAGAZINE, MARCH 2012
    48. 48. 59%of B2B marketers sayemail is the mosteffective channel ingenerating revenue.$$$$$$$SOURCE: BTOB MAGAZINE, MARCH 2012
    49. 49. …of email less than marketing companies 1/3 regularly test their email marketing campaigns.SOURCE: ECONSULTANCY, MARCH 2012
    50. 50. Morning emails get high CTR. SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
    51. 51. Investment in email marketing will growfrom $1.3B in 2010 to $2B by 2014. 2.5 2 1.5 1 0.5 0 2010 2014 SOURCE: FORRESTER RESEARCH, JANUARY 2012
    52. 52. The fresher your list, the better! SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
    53. 53. Most users report reading email on mobile devices.SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
    54. 54. FACTSend email earlyin the morning.
    55. 55. SOCIAL MEDIA
    56. 56. While social media is not the silverbullet that some pundits claim it tobe, it is an extremely important& relatively low cost touch pointthat has a direct impact on sales& positive word of mouth.”JOSH MENDELSOHNVICE PRESIDENTCHADWICK MARTIN BAILEY
    57. 57. FACTSocial media isn’t a fad.It’s a revolution.
    58. 58. Social media & blogs generate real customers.% OF CHANNEL USERS WHO ACQUIRED A 62%CUSTOMER THROUGH THIS CHANNEL 60% 57% 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    59. 59. US Internet users spend 3X more minutes on blogs & social networks than on email. VIDEOS/MOVIES 4% PORTALS 4% EMAIL 8% ONLINE GAMES 10% SOCIAL 24%NETWORKS/BLOGS SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
    60. 60. Social media use in the U.S. hasincreased by 356% since 2006. 2006 2012 SOURCE: NETPOP RESEARCH, ARIL 2012
    61. 61. Social media penetration keeps growingacross different age groups.100%90%80%70%60%50%40%30%20%10% 0% 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65+ INTERNET USERS WHO USE SOCIAL NETWORKS VIA ANY DEVICE AT LEAST ONCE PER MONTH SOURCE: EMARKETER, FEBRUARY 2011
    62. 62. The world is becoming more SOCIAL. 4.6 4.4 3.7 2.9 2.7 2.3 1.8 Shopping Browsing Gaming Multimedia Social News Email AVG HOURS/WEEK SPENT ON THIS ONLINE ACTIVITY, WORLDWIDE SOURCE: TNS, OCTOBER 2010
    63. 63. FACTSocial media hasreal business value.
    64. 64. The top 20% of B2B marketers in social media lead generation have increased revenue by 20% in 2011.SOURCE: ABERDEEN RESEARCH, MARCH 2012
    65. 65. Social media conversationsactively influence purchases. ON SOCIAL MEDIA, I AM 55% 55% MOST INFLUENCED BY…” 51% 39% 38% 35% 26%FRIENDS PEOPLE LIKE EXPERTS ONLINE BRANDS RETAILERS INFLUENTIAL YOU FRIENDS BLOGGERSSOURCE: EMARKETER, MAY 2010
    66. 66. 63% of companies using social mediasay it has increased marketingeffectiveness—among other benefits.Increasing effectiveness of marketing 63% Increasing customer satisfaction 50% Reducing marketing costs 45% Reducing support costs 35% Reducing time to market for 26% products/servicesIncreasing product/service innovation 24% Increasing revenue 24% SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
    67. 67. U.S. local SMBs actively use social mediamarketing to promote their businesses. FACEBOOK 70% LINKEDIN 58% TWITTER 40% YELP 32% YOUTUBE 27% MYSPACE 19% FOURSQUARE 9% GOWALLA 3% SOURCE: MERCHANT CIRCLE, FEBRUARY 2011
    68. 68. 57% of SMBs say social mediais beneficial to their business. VERY BENEFICIAL DO NOT USE 27% 33% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 30% 10%SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
    69. 69. More than 1/2 of U.S. SMBs say social mediasites play an important role in active sales. “HOW IMPORTANT IS SOCIAL MEDIA IN SEEKING VERY OUT POTENTIAL NEW IMPORTANT CUSTOMERS/CLIENTS ?” 15% NOT IMPORTANT 47% SOMEWHAT IMPORTANT 38% SOURCE: FORBES INSIGHTS, MAY 2010
    70. 70. More than 1/3 of US SMBs say socialmedia helps them get found online. GENERATE SALES 6% “SOCIAL MEDIA HELPS ME TO…” CUT DOWN ON MY MARKETING COSTS 8% MARKET MY BUSINESS TO CUSTOMERS 12% INCREASE TRAFFIC TO MY WEBSITE 15%INCREASE THE EXPOSURE OF MY BUSINESS 39%SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010
    71. 71. Social media helps B2B marketers improve search results. Driving inbound links 48% Increase page rank 45% Influence organic SEO 40%Influence keyword purchases 26% “SOCIAL MEDIA IMPROVES MY SEARCH RESULTS VIA…”SOURCE: BTOB MAGAZINE, JULY 2010
    72. 72. 61% of US marketers use socialmedia to increase lead generation DIRECTIVE FROM MANAGEMENT I DO NOT KNOW WHY 3% WE HAVE ONE 4%MY COMPETITORS ARE “THE MAIN REASON MY DOING IT COMPANY IS 5% IMPLEMENTING A SOCIAL MEDIA STRATEGY IS… TO INCREASE LEAD MONITOR THECONVERSATION ABOUT GENERATION MY BRAND 61% 27% SOURCE: R2INTEGRATED, APRIL 2010
    73. 73. LinkedIn drives the most customers to B2B. I’M A B2B COMPANY 80% THAT ACQUIRED A CUSTOMER 65% THROUGH THIS CHANNEL. 60% 55% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    74. 74. Facebook drives the most conversions for B2C. I’M A B2C COMPANY THAT ACQUIRED A CUSTOMER THROUGH THIS 80% 77% CHANNEL. 60% 60% 55% 51% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    75. 75. The average user spent only 3minutes on Google+ in January 2012 450 405 400 350 AVERAGE MINUTES/MONTH 300 250 200 150 100 89 50 3 0 Google+ Facebook Pinterest SOURCES: COMSCORE, 2012
    76. 76. Femalesare greatlyoverrepresentedon PINTEREST.SOURCES: ALEXA, 2012
    77. 77. …is from the U.S.65% of Pinterestsglobal web traffic… SOURCES: ALEXA, 2012
    78. 78. Pinterest drives more referral traffic than GooglePlus, LinkedIn and YouTube combined. PINTEREST Google+ LinkedIn YouTubeSOURCE: SHAREAHOLIC, FEBRUARY 2012
    79. 79. BOTTOM LINEIt’s time to go social.
    80. 80. BLOGGING
    81. 81. The bottom line is thatblogging is like sex.You can’t fake it. You can’t fake passion.You can’t fake wantingto engage with the public.If you do, it will ultimately be anunsatisfying experience for boththe blogger and their readers.”KEVIN ANDERSONFREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
    82. 82. FACTBlogs keep growing—in volume & value.
    83. 83. There are 152,000,000blogs on the Internet.SOURCE: UM, OCTOBER 2010
    84. 84. Blog frequency impacts customer acquisition. % OF BLOG USERS WHO ACQUIRED A CUSTOMER THROUGH THEIR BLOG 100% 92% 78% 66% 70% 56% 50% 43% 0% Less Than Monthly Weekly 2-3 Times Per Daily Multiple Monthly Week Times a Day SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    85. 85. The global population of blogreaders keeps growing.60%50%40%30%20%10%0% 2008 2009 2010 2011 2012 % OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLY SOURCE: EMARKETER, AUGUST 2010
    86. 86. 81% of marketers rated their blog as USEFUL or BETTER.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    87. 87. There are 31% more bloggers todaythan there were three years ago. 28.1 26.2 24.0 22.9 2008 2009 2010 2011 INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS) SOURCE: EMARKETER, AUGUST 2010
    88. 88. Most people read blogsmore than once/day. 46% 32% 18% 3% 3%LESS THAN ONCE ONCE A MONTH ONCE A WEEK ONCE A DAY MORE THAN A MONTH ONCE A DAYSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
    89. 89. Most people read 5-10 blogs. 38% 29% 22% 5% 3% LESS THAN 5 5 TO 10 10 TO 50 50 TO 100 MORE THAN 100 NUMBER OF BLOGSSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
    90. 90. Nearly 40% of US companies use blogs for marketing purposes. 39%“MY COMPANY USES A BLOG 34%FOR MARKETING PURPOSES.” 29% 25% 16% 2007 2008 2009 2010 2011 SOURCE: EMARKETER, AUGUST 2010
    91. 91. FACTBlogging can reallymove the needle.
    92. 92. Blog articles influence purchases.DECIDE ON A PRODUCT/SERVICE 21% REFINE CHOICES 19% GET SUPPORT/ANSWERS 19%DISCOVER PRODUCTS/SERVICES 17% ASSURE 14% “BLOG ARTICLES PLAY A ROLE IN INSPIRE A PURCHASE 13% THIS ASPECT OF THE PURCHASE PROCESS.” EXECUTE A PURCHASE 7% SOURCE: JUPITER RESEARCH, OCTOBER 2008
    93. 93. Companies that blog have55% morewebsite visitors. 2250 55% 1480# OF MONTHLY VISITORS DON’T BLOG BLOG SOURCE: HUBSPOT, 2010
    94. 94. B2C companies that blog generate88% more leadsper month than those who do not. 15 88% # OF MEDIAN MONTHLY LEADS 8 DON’T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
    95. 95. B2B companies that blog generate67% more leadsper month than those who do not. 15 67% # OF MEDIAN MONTHLY LEADS 9 DON’T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
    96. 96. Companies with >51 blogarticles experience a77% lift 23 77%in median monthly leads. 13 # OF MEDIAN MONTHLY LEADS 10 10 <12 12-23 24-51 >51 # OF BLOG ARTICLES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
    97. 97. Blogging frequency has a direct & significant impact on lead-gen. 89% 76% 78% 72%# OF MEDIAN MONTHLY LEADS 49% 33% < MONTHLY MONTHLY WEEKLY 2-3X/WEEK DAILY MULTIPLE TIMES/DAY FREQUENCY OF BLOG POSTS SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
    98. 98. FACTBloggers are“morning people.”
    99. 99. Morning is the most populartime to read blogs. 79% 64% 51% % OF BLOG READERS 40% MORNING AFTERNOON EVENING NIGHT SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
    100. 100. Blog reading peaks around 10AM.# OF VIEWS SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
    101. 101. Link-sharing among blog readers# OF LINKS SHARED peaks around 7am. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
    102. 102. Commenting on blogs# OF COMMENTS peaks around 8am. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
    103. 103. THE BOTTOM LINEBlog early and often.
    104. 104. FACEBOOK
    105. 105. People share, readand generally engage morewith any type of contentwhen it’s surfaced throughfriends and people theyknow and trust.”MALORIE LUCICH, FACEBOOK SPOKESPERSONFEBRUARY 2011
    106. 106. FACTFacebook hasa massive & highlyengaged audience.
    107. 107. Facebook is effective for B2C customer acquisition. B2B B2C 80% 77%% of channel users this channel who 65% acquired a customer through 60% 60% 55% 55% 51% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    108. 108. Brands get a46%increase in user engagementwith FACEBOOK TIMELINE. SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
    109. 109. Brands get a 65% increase in interactive content with FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
    110. 110. of consumer comments on35% company Facebook Pages are compliments. SOURCE: AT KEARNEY, HTTP://BIT.LY/HNK1EX
    111. 111. 70%of Facebook news consumers followlinks posted by FRIENDS or FAMILY.
    112. 112. The median ratio of FacebookVIEWS : SHARES : 9:1SOURCE: BUZZFEED, HTTP://BIT.LY/HNLUKL
    113. 113. 93% of US adult Internet users are on Facebook.164 Million 152 Million SOURCE: BLOGHER, APRIL 2011
    114. 114. 1 out of every 7 minutesonline is spent on Facebook. SOURCE: COMSCORE, DECEMBER 2011
    115. 115. The average Facebook user spends~7 hours/monthon Facebook.7HOURSSOURCES: COMSCORE
    116. 116. Facebook is overtaking Googleand Yahoo in total time spentonline. 41.5 40.5 40.5 39.1 44 43.2 38.2 39.9 37.9 36 38.6 38.7 34.6MINUTES SPENT (BILLIONS) 35.8 32.2 34.3 27.6 26.7 20 16 16.7 15.8 13 Yahoo! Sites 12 11.4 9.3 Google sites 5.9 6.4 6.4 5.6 Facebook Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10 SOURCE: COMSCORE, AUGUST 2011
    117. 117. Facebook has become the top choicefor social sign-in. OTHER 8% WINDOWS LIVE 6% TWITTER 7% FACEBOOK 35% YAHOO 13% GOOGLE 31% SOURCE: JANRAIN, APRIL 2011
    118. 118. Facebook has become the preferred wayof sharing content, second only to email(for now). 84% EMAIL 88% 44% FACEBOOK 54% 18% TELEPHONE 31% 7% Male MAIL 10% Female 5% PRINT OUT 8% SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
    119. 119. We’re not just engaging with our friendson Facebook. We’re engaging withbusinesses of all kinds. 17 ARTISTS 92 43 MEDIA 57 Avg # of Comments/post Avg. # of Likes/post 9 BRANDS 54 NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES” SOURCE: VISIBLI, APRIL 2011
    120. 120. Many internet activities that oncetook place on separate, isolatedvenues are now funneled throughFacebook. These include email,instant messaging, blogging,gaming, video-sharing and onlineshopping.”FACEBOOK USERS: THE JUGGERNAUT ROLLS ONPAUL VERNA | MARCH 21, 2011 | EMARKETER
    121. 121. FACTFacebook has realbusiness value.
    122. 122. Most US B2B marketers agreethat Facebook is an effectivemarketing tool. FACEBOOK 51% LINKEDIN 45% TWITTER 35% “THIS SITE IS SOMEWHAT TO MYSPACE 25% EXTREMELY EFFECTIVE AS A MARKETING TOOL.” SOURCE: OUTSELL, DECEMBER 2009
    123. 123. More than half of SMBs sayFacebook is beneficial to their business. DO NOT USE VERY 32% BENEFICIAL 30% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 25% 13% SOURCE: AD-OLOGY, NOVEMBER 2010
    124. 124. More than 1/3 of marketers sayFacebook is “critical” or“important” to their business. Not Useful Critical 14% 15% Important Somewhat 24% Useful 24% Useful 24% SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    125. 125. The number of marketers who say Facebookis “critical” or “important” to their businesshas increased by 75% in three years. 45% 42% 75% 40% 35% 30% 25% 24% 20% 15% 10% 5% 0% In 2009 In 2012 SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    126. 126. THE BOTTOM LINEIf you don’t likeFacebook yet, you will
    127. 127. TWITTER
    128. 128. 129
    129. 129. FACTVirtually everyone has heardof Twitter. Not everyoneis using it (yet).
    130. 130. Roughly 9% of adult Americans use Twitter. 152 Million 21 Million SOURCE: EMARKETER, APRIL 2011
    131. 131. The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
    132. 132. 25% of Twitter accounts have no followers. FOLLOW ME?SOURCE: RJ METRICS, JANUARY 2010
    133. 133. 40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
    134. 134. Only 18% of Twitter userstweet >once/day. SEVERAL TIMES/DAY 18% AT LEAST ONCE/DAY 15% AT LEAST ONCE/WEEK 30% AT LEAST ONCE/MONTH 22%LESS THAN ONCE/MONTH 15% SOURCE: RJMETRICS, JANUARY 2010
    135. 135. FACTTwitter users areyoung, smart, affluent, &tech-savvy.
    136. 136. 1/3 of monthly Twitter users are 25-34 years old. 33% 19% 18% 11% 12% 7% AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 AGE 55+ SOURCE: EDISON RESEARCH, 2010
    137. 137. The majority of US Twitterusers are 18-29 years old.AGE 18-29 14%AGE 30-45 10%AGE 46-64 6% AGE 65+ 1% SOURCE: PEW RESEARCH CENTER, JANUARY 2010
    138. 138. US Twitter users are more educatedthan the general population. 33% MONTHLY TWITTER USERS 18+ 30% TOTAL POPULATION 18+ 23% 23% 19% 17% 16% 13% 12% 8% ADVANCED DEGREE SOME GRADUATE 4-YR COLLEGE 1-3 YRS OF COLLEGE HIGH SCHOOL/LESS CREDITS SOURCE: EDISON RESEARCH, 2010
    139. 139. US Twitter users have higher incomesthan the general population. 23% MONTHLY TWITTER USERS 18+ 20% 20% TOTAL POPULATION 18+ 17% 15% 14% 13% 11% 10% 8% >$100K $75K - $100K $50K - $75K $25K-$50K UNDER $25K SOURCE: EDISON RESEARCH, 2010
    140. 140. US Twitter users tend to be “early adopters.” TOTAL POPULATION 12+ AMONG THE 1ST TO BUY/TRY NEW 10% PRODUCTS 19% MONTHLY TWITTER USERS 12+ BUY/TRY NEW PRODUCTS BEFORE 12% OTHERS, NOT FIRST 25% BUY/TRY NEW PRODUCTS SAME AS 27% OTHERS 29% BUY/TRY NEW PRODUCTS AFTER 24% OTHERS, NOT LAST 16% USUALLY LAST TO KNOW TO TRY/BUY 25% NEW PRODUCTS 11% SOURCE: EDISON RESEARCH, 2010
    141. 141. For Twitter users, Internet > TV. 73% “THE MEDIUM THAT IS MOST ESSENTIAL TO MY LIFE IS…” MONTHLY TWITTER USERS 12+ 42% TOTAL POPULATION 12+ 37% 25% 14% 13% 11% 3% NEWSPAPER RADIO TV INTERNET SOURCE: EDISON RESEARCH, 2010
    142. 142. Twitter users spend a lot of time online. 4:00 3:22 3:25 “I SPEND HH:MM PER DAY WITH EACH OF THESE MEDIA.” 2:41MONTHLY TWITTER USERS 12+ 2:05 1:56TOTAL POPULATION 12+ 0:26 0:28 NEWSPAPER RADIO TV INTERNET SOURCE: EDISON RESEARCH, 2010
    143. 143. FACTTwitter + Business = $$$
    144. 144. More than 1/2of active Twitter usersfollow companies,brands or products FOLLOWon social networks.SOURCE: EDISON RESEARCH, 2010
    145. 145. Twitter plays an active rolein purchasing decisions. LEARN ABOUT 42% PRODUCTS/SERVICES PROVIDE OPINIONS ABOUT 41% PRODUCTS/SERVICES ASK FOR OPINIONS ABOUT 31% PRODUCTS/SERVICES LOOK FOR DISCOUNTS/SALES 28% PURCHASE 21% PRODUCTS/SERVICES “I USE TWITTER TO...” SEEK CUSTOMER SUPPORT 19% SOURCE: EDISON RESEARCH, 2010
    146. 146. 79% of US Twitter users are more likely to recommend brands they follow. NOT SURE NO 6% 15% YES, FOR MANY BRANDS YES, FOR A 23% FEW BRANDS 56% SOURCE: EDISON RESEARCH, 2010
    147. 147. 67% of US Twitter users aremore likely to buy brands they follow. NOT SURE 10% NO 23% YES, FOR A FEW BRANDS YES, FOR 42% MANY BRANDS 25% SOURCE: EDISON RESEARCH, 2010
    148. 148. 57% of all companies that usesocial media for business, use Twitter. DON’T USE TWITTER 43% USE TWITTER 57%SOURCE: BUSINESS.COM, SEPTEMBER 2009
    149. 149. B2B companies are far more likelyto use Twitter than B2C companies. 75% “MY COMPANY TWEETS.” 49% B2B B2C SOURCE: BUSINESS.COM, SEPTEMBER 2009
    150. 150. Twitter drives more customers for B2C. “YES, WE HAVE ACQUIRED A CUSTOMER VIA 55% TWITTER. 40% B2B B2C SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    151. 151. More than 1/3 of marketers say Twitter is“critical” or “important” to their business. Not Useful Critical 14% 15% Somewhat Useful 24% Important 24% Useful 24% SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    152. 152. Companies that use Twitteraverage 2x more leads/monththan those that do not. 86# OF MEDIAN MONTHLY LEADS USE TWITTER DON’T USE TWITTER 43 31 15 10 5 <11 EMPLOYEES 11-50 EMPLOYEES >50 EMPLOYEES SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
    153. 153. B2C companies with >100 followershave 146% more leads/monththan those with <100. 35 146% 32 # OF MEDIAN MONTHLY LEADS 14 11 <21 21-100 101-500 >500 # OF FOLLOWERS SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
    154. 154. FACTDon’t be a twit.Start tweeting.
    155. 155. MOBILE
    156. 156. There are 271 MILLION mobile subscribers in the U.S. alone.SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION (ITU), JULY, 2011
    157. 157. 54% of iOS web traffic is devoted tosearch VS the 36% Internet average. SEARCH THROUGH IOS 54% 36% IOS INTERNET AVERAGE SOURCE: CHITIKA, APRIL 2012
    158. 158. 60% of consumers do product or service research “several times a month” via a mobile device.SOURCE: LOCAL CORPORATION, APRIL 2012
    159. 159. 1% of emails are first opened on mobile devices, then on desktop PCs later.SOURCE: KNOTICE, MARCH 2012
    160. 160. FACTOptimize your website &email for mobile.
    161. 161. 9 out of 10 mobile searches lead to action.OVER HALFlead to purchase.SOURCE: SEARCH ENGINE LAND, 2011
    162. 162. 90% of text messages are read within 3 MINUTES of being delivered.SOURCE: 2011 MOBILE STARTEGT FOR COMPANIES, IMPIGERMOVILE, 2011
    163. 163. 4 BILLION of the6.8 BILLIONpeople on the planet,use a mobile phone.3.5 BILLION ofthem use a toothbrush.SOURCE: 60 SECOND MARKETER, 2011
    164. 164. MAKE YOUR MARKETING AWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial
    165. 165. IF YOU THOUGHT blog.hubspot.com/ Twitter.com/hubspotTHAT THIS WAS Facebook.com/hubspotAWESOME, Linkedin/com/hubspotPERHAPS YOU’D Youtube.com/hubspotLIKE TO BE flickr.com/photos/hubspotFRIENDS ONLINE? Slideshare.net/hubspot
    166. 166. Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics

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