• Save
120 Awesome Marketing Stats, Charts and Graphs
 

120 Awesome Marketing Stats, Charts and Graphs

on

  • 337,645 views

http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with ...

http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts

Statistics

Views

Total Views
337,645
Views on SlideShare
180,263
Embed Views
157,382

Actions

Likes
1,423
Downloads
0
Comments
95

602 Embeds 157,382

http://www.hubspot.com 58152
http://blog.hubspot.com 27766
http://volumeseo.com 8473
http://www.inboundconference.com 4751
http://www.komarketingassociates.com 3184
http://www.dreamgrow.com 2525
http://jobs.hubspot.com 2260
http://www.kokasexton.com 2081
http://www.slideshare.net 1893
http://shaneatkins.co.uk 1886
http://etiennechabot.com 1824
http://web-analytic.ru 1768
http://www.blizzardinternet.com 1477
http://go.hubspot.com 1414
http://www.digitaldoughnut.com 1288
http://blog.competitivefutures.com 1163
http://trickr.de 927
http://nospinpr.com 876
http://www.optimizeyourwebsiteblog.com 861
http://seohools.pl 838
http://mzkagan.posterous.com 776
http://www.trustemedia.com 734
http://marketingcuriosity.com 714
http://celebrityuradio.blogspot.com 713
http://www.marketingmo.com 662
http://paper.li 651
http://www.mahabanya.com 603
http://www.giovannicappellotto.it 561
http://www.mikevolpe.com 527
http://blog.steffanantonas.com 517
http://www.kndino.com 516
http://holycowbranding.wordpress.com 493
http://blog.akova.ca 483
http://www.thewebcitizen.com 456
http://offers.hubspot.com 440
http://www.freebiefriday.org 425
http://www.marketingartisan.com 423
http://digitalmarketingengineer.com 408
http://compufrank.blogspot.com 407
http://earnestagency.wordpress.com 388
http://plugingroup.com 378
http://www.dutchcowboys.nl 372
http://www.scoop.it 359
http://papercliq.com.br 358
http://blog.trackmaven.com 341
http://beccarama.com 322
http://contactoempresarial.com.mx 306
http://www.kistnergroup.com 294
http://ernohannink.nl 291
http://raadafyouni.tumblr.com 288
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NoDerivs LicenseCC Attribution-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 95 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • awesome slides!! Could you please send a copy? I would like to use some in my marketing course. xiyang@student.ethz.ch
    Are you sure you want to
    Your message goes here
    Processing…
  • the presentation shows your lots of hard work to collect the information from different sources.great presentation.keep it up
    Are you sure you want to
    Your message goes here
    Processing…
  • Is it possible to get a copy of this to refer to for my students?
    Many thanks

    JW
    Are you sure you want to
    Your message goes here
    Processing…
  • Hi, The presentation is superbly informative. May i know if you have the latest update on those information? do email me a copy if you can? Thanks. Here is my email address: ckliew@osacar.com.my
    Are you sure you want to
    Your message goes here
    Processing…
  • Hi, i love your presentation. It is great and very informative. Could you kindly send me a copy? Many thanks. Email is ckliew@osacar.com.my
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
  • http://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?R=105883Change in Investing in Paid vs. Unpaid/Earned Media According to Brand Marketers and Agencies Worldwide in 2011 (% of respondents) Publication Date: February 9, 2011Sources: AnswerLabSociety of Digital Agencies (SoDA)
  • http://totalaccess.emarketer.com/Chart.aspx?R=105883Change in Investing in Paid vs. Unpaid/Earned Media According to Brand Marketers and Agencies Worldwide in 2011 (% of respondents) Publication Date: February 9, 2011Sources: AnswerLabSociety of Digital Agencies (SoDA)
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102039hart Title: Change in Investment for Select Marketing Tactics According to US B2B Marketers, Aug 2010 (% of respondents) Publication Date: October 19, 2010Topics:Marketing SpendingB2B MarketingGeographies: North America> United StatesSources: MarketingSherpa
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • OUTBOUND: direct mail, telemarketing and trade showsINBOUND: blogging, content publishing, search engine optimization, social media
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • http://www.pewinternet.org/Reports/2010/Online-Product-Research/Findings.aspx
  • Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month, figures rounded)http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  • 75% of users never scroll past the first page57% of internet users search the web everyday46% are for prodiucts & services20% are for local businesses
  • 75% of users never scroll past the first page57% of internet users search the web everyday46% are for prodiucts & services20% are for local businesses
  • 75% of users never scroll past the first page57% of internet users search the web everyday46% are for prodiucts & services20% are for local businesses
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568http://www.websitemagazine.com/content/blogs/posts/archive/2011/05/04/top-search-position-gains-37-percent-of-clicks.aspx
  • RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568
  • http://totalaccess.emarketer.com/Chart.aspx?R=104806&dsNav=Ro:8,N:996-500Chart Title: Paid Search Clickthrough Rate Worldwide, by Search Engine, 2007-2010 Publication Date: January 6, 2011Topics:Clickthrough Rate (CTR)Paid SearchGeographies: WorldwideSources: Covario
  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV**DOUBLE CHECK THE #S!!! ACTUAL VALUES ARENT ON THE EXISTING CHARTS!!!
  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV**DOUBLE CHECK THE #S!!! ACTUAL VALUES ARENT ON THE EXISTING CHARTS!!!
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • http://totalaccess.emarketer.com/Chart.aspx?R=105504&dsNav=Ro:9,N:1064Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011Topics:Internet UsageMedia ConsumptionSocial Network UsersGeographies: North America> United StatesSources: The Nielsen Company
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://comscore.com/index.php//Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:96874&xsrc=chart_articlexChart Title: Emerging Channels for Lead Generation in 2010* According to US Technology Marketers (% of respondents) Publication Date: May 25, 2010Topics:Lead GenerationMobile AdvertisingSocial Media MarketingTechnologyGeographies: North America> United StatesSources: Unisfair
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:96874&xsrc=chart_articlexChart Title: Emerging Channels for Lead Generation in 2010* According to US Technology Marketers (% of respondents) Publication Date: May 25, 2010Topics:Lead GenerationMobile AdvertisingSocial Media MarketingTechnologyGeographies: North America> United StatesSources: Unisfair
  • Read more: http://wallblog.co.uk/2011/01/10/companies-using-social-media-are-making-more-money-says-mckinsey/#ixzz1EtaOL5o7http://www.mckinseyquarterly.com/Organization/Strategic_Organization/The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716The rise of the networked enterprise: Web 2.0 finds its paydayMcKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins.DECEMBER 2010 • Jacques Bughin and Michael ChuiSource: McKinsey Global Institute
  • http://totalaccess.emarketer.com/Chart.aspx?R=106161&dsNav=Ro:-1,Nrc:id-1132,N:1126-1125&xsrc=TopicsPanelChart Title: Social Media and Other Websites Used by US Local Small Businesses to Promote Their Business, Feb 2011 (% of respondents) Publication Date: February 15, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: MerchantCircle
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:104744&xsrc=chart_articlexChart Title: Ways that Social Media Benefits Their Business According to US Small Businesses, Nov 2010 (% of respondents) Publication Date: January 8, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: Ad-ology Research
  • http://totalaccess.emarketer.com/Chart.aspx?R=104753&dsNav=Ro:4,Nrc:id-1132,N:1126-1125&xsrc=TopicsPanelhart Title: Importance of Social Media Sites for Sales According to US SMBs, by Sales Type, May 2010 (% of respondents) Publication Date: January 5, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: DoremusForbes Insights
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102089&xsrc=chart_articlexChart Title: Leading Benefits of Using Social Media Tools According to US Small Businesses, Sep 2010 (% of respondents) Publication Date: October 18, 2010Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: American Express
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99936&xsrc=chart_articlexChart Title: Ways of Using Social Media to Improve Search Results, July 2010 (% of US B2B marketers) Publication Date: August 16, 2010Topics:B2B Social MediaGeographies: North America> United StatesSources: BtoB magazineBusiness.com
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:95278&xsrc=chart_articlexChart Title: Main Reason for Implementing a Social Media Strategy According to US Marketing Professionals, April 2010 (% of respondents) Publication Date: April 14, 2010Topics:Social Media MarketingGeographies: North America> United StatesSources: R2integrated (R2i)
  • http://totalaccess.emarketer.com/Chart.aspx?R=97392&dsNav=Ro:31,N:1136&xsrc=TopicsPanelChart Title: Lead Referrals from Social Media Sites to B2B Sites, June 2010 Publication Date: June 9, 2010Topics:B2B Social MediaGeographies: North America> United StatesSources: LeadForce1
  • im
  • Image http://www.flickr.com/photos/contentious/By agahranhttp://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America> United StatesWorldwideSources: UM
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America> United StatesWorldwideSources: UM
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99616Chart Title: US Bloggers, 2008-2014 (millions and % of internet users) Publication Date: August 9, 2010Topics:BlogsGeographies: North America> United StatesSources: eMarketer
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99699Chart Title: US Companies Using Blogs for Marketing Purposes, 2007-2012 (% of total) Publication Date: August 11, 2010Topics:Social Media MarketingBlogsGeographies: North America> United StatesSources: eMarketer
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • http://blog.digitalingredients.co.uk/2010/02/social-media-influence-purchase.html
  • Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://comscore.com/index.php//Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review
  • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpgEating data http://www.ers.usda.gov/AmberWaves/June08/DataFeature/Sleeping data http://psychdigest.com/a-perfect-nights-sleep/
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:106801Source: eMarketer April 2011
  • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpgEating data http://www.ers.usda.gov/AmberWaves/June08/DataFeature/Sleeping data http://psychdigest.com/a-perfect-nights-sleep/
  • http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpgEating data http://www.ers.usda.gov/AmberWaves/June08/DataFeature/Sleeping data http://psychdigest.com/a-perfect-nights-sleep/
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93682&xsrc=chart_articlexhart Title: Effectiveness* of Select Social Media Sites Among US B2B Marketers, December 2009 (% of respondents) Publication Date: March 8, 2010Topics:B2B Social MediaGeographies: North America> United StatesSources: Outsell
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:104743&xsrc=chart_articlexChart Title: Social Media Sites that US Small Businesses Believe Are Beneficial to Their Business, Nov 2010 (% of respondents) Publication Date: January 8, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: Ad-ology Research
  • http://techcrunch.com/2010/06/08/twitter-190-million-users/
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93816Chart Title: US Adults Who Use Twitter, by Generation, January 2010 (% of respondents in each group) Publication Date: February 24, 2010Topics:Baby BoomersGeneration XMillennialsSeniorsMicrobloggingGeographies: North America> United StatesSources: Pew Research Center
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • Twitter Usage In America: 2010The Edison Research/Arbitron Internet and Multimedia StudyTom Webster - Vice President, Strategy and MarketingEdison Research
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93984Chart Title: US Twitter Users* Who Are More Likely to Buy/Recommend a Brand Since Becoming a Fan/Follower on Twitter, February 2010 (% of respondents) Publication Date: March 10, 2010Topics:Social Media MarketingGeographies: North America> United StatesSources: Chadwick Martin BaileyiModerate Research Technologies
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:93984Chart Title: US Twitter Users* Who Are More Likely to Buy/Recommend a Brand Since Becoming a Fan/Follower on Twitter, February 2010 (% of respondents) Publication Date: March 10, 2010Topics:Social Media MarketingGeographies: North America> United StatesSources: Chadwick Martin BaileyiModerate Research Technologies
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000674Business.com estimated that
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000674Chart Title: Leading Social Media Initiatives Among B2B and B2C Companies in North America , September 2009 (% of respondents) Publication Date: November 16, 2009Topics:B2B Social MediaGeographies: North AmericaSources: Business.com
  • Source: State of Inbound Marketing Report - http://bit.ly/aewfHrUPDATED data from 2011 report except estimated the “somewhat” & “not useful” numbers!
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

120 Awesome Marketing Stats, Charts and Graphs 120 Awesome Marketing Stats, Charts and Graphs Presentation Transcript

  • MARKETINGSTATS, CHARTS& GRAPHS
  • DOWNLOAD THE FULL DATA SET:www.HubSpot.com/Charts
  • TABLE OF CONTENTS1 INBOUND VS. OUTBOUND MARKETING……………...32 SEARCH ENGINE OPTIMIZATION………………………….233 EMAIL MARKETING…………………………………………….424 SOCIAL MEDIA………………………………………….…….….545 BLOGGING…………………………………………………..……..796 FACEBOOK……………………………………….………………..1037 TWITTER………………………………………………..………....1278 MOBILE …………………………………………..……………..…155
  • Inbound VS.OutboundMarketing
  • Audiences everywhere are tough.They don’t have time to be boredor brow beaten by orthodox,old-fashioned advertising.We need to stop interruptingwhat people are interested in& be what people are interested in.”CRAIG DAVISCHIEF CREATIVE OFFICER, WORLDWIDEJ. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
  • FACTThe Internet hasfundamentallychanged the waypeople find,discover, share,shop, & connect.
  • >1/3of the world’spopulation ison the Internet.SOURCE: ICT FACTS & FIGURES, 2011
  • ALMOST 8 NEW PEOPLE COME ONTO THE INTERNET EVERY SECONDSOURCE: INTERNETWORLDSTATS.COM, 2012
  • 79% of online shoppers spend at least50% of their shopping time researching products.SOURCE: POWERREVIEWS, FEBRUARY 2012
  • # OF US CITIZENS 300,000,000 200,000,000 # OF US CITIZENS ON THE FTC’SSOURCE: FTC, JULY 2010 “DO NOT CALL” LIST
  • % OF PEOPLE % DECLINE IN TECH % OF DIRECT MAIL WHO SKIP TV ADS TRADE SHOW NEVER OPENED SPENDINGSOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010
  • FACTMarketers are shiftingtheir budgets away from“interruption” advertising.
  • 47%will spend more than they did in 2011 42% will spend same 89% of marketers are maintaining or increasing their 11% inbound budgets will spend less than they did in 2011 SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • Direct mail is very expensive and ineffective for new leads.Marketing ProfessionalHardware Technology11 to 25 Employees
  • The average budget “THE PORTION OF MY MARKETING BUDGETspent on company blogs & ALLOCATED TO SOCIAL MEDIA & OUR COMPANYsocial media has nearly BLOG …”tripled in three years. 21% 9% 2009 2011 SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
  • Inbound marketing costs 61% LESSper lead than traditional, outbound marketing. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • FACTInbound marketing isa lot more cost-effectivethan traditional,outbound marketing.
  • Inbound converts leads into customers SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • Inbound marketing tacticsdon’t just generate leads.They generate revenue. “OUR COMPANY HAS ACQUIRED A CUSTOMER 62% THROUGH THIS60% 57% CHANNEL.” 52% 44%40%20%0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • Customer acquisition by channel 57% of marketers acquired customers from blogging44% of marketersacquired customersfrom Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • Inbound marketing channels cost lessthan any outbound channel. “THIS LEAD-GEN TACTIC IS BELOW AVERAGE COST.” 60% 52% 45% INBOUND 40% 38% 34% 33% OUTBOUND 28% 19% 20% 0% Blogs Social Media SEO (Organic Direct Mail Telemarketing PPC (Paid Trade Shows Search) Search) SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • Outbound marketing costs more. “THIS LEAD-GEN TACTIC IS ABOVE AVERAGE COST.” 46%40% INBOUND OUTBOUND 26% 26% 25%20% 14% 14% 10%0% Trade Shows Direct Mail Telemarketing PPC (Paid SEO (Organic Social Media Blogs Search) Search) SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • THE BOTTOM LINEGo inbound or go home.
  • SEARCHENGINEOPTIMIZATOIN
  • Many Americans begin theirpurchasing experience by doing onlineresearch to compare prices, quality,and the reviews of other shoppers.Even if they end up making theirpurchase in a store, they start theirfact-finding and decision-making onthe Internet.”JIM JANSENSENIOR FELLOWPEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECTSEPTEMBER 2010
  • FACTGoogle is the newYellow Pages.
  • 61% of global Internet users research products ONLINE.SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
  • When researching branded products…44%of online shoppers beginby using a search engine. SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
  • In May 2011... …Google sites led the search other market with 65% of SEARCH GOOGLE queries. SITESSOURCE: COMSCORE, MAY 2011
  • Worldwide, we conduct 131Bsearches per month on the web. PER MINUTE 2,900,000 PER HOUR 175,000,000 PER DAY 4,000,000,000 SOURCE: COMSCORE, JANUARY 2010
  • TV57%of TV viewersuse the websimultaneously. webSOURCE: NIELSON, 2009
  • FACTRanking high on searchengines is no longeroptional, it’s critical.
  • 70% of the links search users click on are organic—not paid. PAID “WHICH SEARCH 25% RESULT LINK DID YOU CLICK ON FIRST?’” OTHER * 5%*INCLUDES NON-TRADITIONAL ORGANICRESULTS, SUCH AS ORGANICSHOPPING LINKS, 70%LOCAL RESULTS,NEWS, ETC. SOURCE: MARKETINGSHERPA, FEBRUARY 2007
  • 60% of all organic clicks go to the top three organic search results. 27% 20%SHARE OF CLICKS 13% 10% 9% 7% 5% 4% 3% 3% 1 2 3 4 5 6 7 8 9 10 RANKING ON SEARCH RESULTS PAGE SOURCE: MARKETINGSHERPA, FEBRUARY 2007
  • 75% of users never scroll past the first page of search results.SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010
  • The average click-through rate for paidsearch in 2010 (worldwide) was 2%.YANDEX 1.3%YAHOO! 1.4%GOOGLE 2.5% BING 2.8% SOURCE: COVARIO, JANUARY 2011
  • FACTThe more keyword-richcontent you generate,the more search engineswill find (and love) you.
  • Businesses that ≥20 times/monthget 5X more traffic than those who ≤4 times/month.SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
  • Businesses with websitesof 401-1000 get6X more leads than those with51-100 .SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
  • Companies that blog have97% more inbound links. 97% AVG # OF LINKS AVG # OF LINKS WITHOUT A BLOG WITH A BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • Companies with more indexed web pages get way more leads. 74 236%MEDIAN MONTHLY LEADS 22 12 7 5 <60 60-120 121-175 176-310 >311 # OF INDEXED PAGES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • THE BOTTOM LINEIf Google can’t find,neither will anyone else.
  • EMAILMARKETING
  • 27% of emails were opened on a mobile deviceduring the second half of 2011…30% 27%25% …up from 20% 20% during the first half20%15% of 201110%5%0% Early 2011 Late 2011 SOURCE: KNOTICE, APRIL 2012
  • >80% of email marketers send the samecontent to all subscribersSOURCE: EXPERIAN, APRIL 2012
  • The word "exclusive" in email promotionalcampaigns increases unique open rates by 14%. 14% Not Exclusive Exclusive SOURCE: EXPERIAN, APRIL 2012
  • 84% of B2B marketers use segment targeting in their email campaigns.SOURCE: BTOB MAGAZINE, MARCH 2012
  • 59%of B2B marketers sayemail is the mosteffective channel ingenerating revenue.$$$$$$$SOURCE: BTOB MAGAZINE, MARCH 2012
  • …of email less than marketing companies 1/3 regularly test their email marketing campaigns.SOURCE: ECONSULTANCY, MARCH 2012
  • Morning emails get high CTR. SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
  • Investment in email marketing will growfrom $1.3B in 2010 to $2B by 2014. 2.5 2 1.5 1 0.5 0 2010 2014 SOURCE: FORRESTER RESEARCH, JANUARY 2012
  • The fresher your list, the better! SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
  • Most users report reading email on mobile devices.SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
  • FACTSend email earlyin the morning.
  • SOCIAL MEDIA
  • While social media is not the silverbullet that some pundits claim it tobe, it is an extremely important& relatively low cost touch pointthat has a direct impact on sales& positive word of mouth.”JOSH MENDELSOHNVICE PRESIDENTCHADWICK MARTIN BAILEY
  • FACTSocial media isn’t a fad.It’s a revolution.
  • Social media & blogs generate real customers.% OF CHANNEL USERS WHO ACQUIRED A 62%CUSTOMER THROUGH THIS CHANNEL 60% 57% 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • US Internet users spend 3X more minutes on blogs & social networks than on email. VIDEOS/MOVIES 4% PORTALS 4% EMAIL 8% ONLINE GAMES 10% SOCIAL 24%NETWORKS/BLOGS SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  • Social media use in the U.S. hasincreased by 356% since 2006. 2006 2012 SOURCE: NETPOP RESEARCH, ARIL 2012
  • Social media penetration keeps growingacross different age groups.100%90%80%70%60%50%40%30%20%10% 0% 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65+ INTERNET USERS WHO USE SOCIAL NETWORKS VIA ANY DEVICE AT LEAST ONCE PER MONTH SOURCE: EMARKETER, FEBRUARY 2011
  • The world is becoming more SOCIAL. 4.6 4.4 3.7 2.9 2.7 2.3 1.8 Shopping Browsing Gaming Multimedia Social News Email AVG HOURS/WEEK SPENT ON THIS ONLINE ACTIVITY, WORLDWIDE SOURCE: TNS, OCTOBER 2010
  • FACTSocial media hasreal business value.
  • The top 20% of B2B marketers in social media lead generation have increased revenue by 20% in 2011.SOURCE: ABERDEEN RESEARCH, MARCH 2012
  • Social media conversationsactively influence purchases. ON SOCIAL MEDIA, I AM 55% 55% MOST INFLUENCED BY…” 51% 39% 38% 35% 26%FRIENDS PEOPLE LIKE EXPERTS ONLINE BRANDS RETAILERS INFLUENTIAL YOU FRIENDS BLOGGERSSOURCE: EMARKETER, MAY 2010
  • 63% of companies using social mediasay it has increased marketingeffectiveness—among other benefits.Increasing effectiveness of marketing 63% Increasing customer satisfaction 50% Reducing marketing costs 45% Reducing support costs 35% Reducing time to market for 26% products/servicesIncreasing product/service innovation 24% Increasing revenue 24% SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
  • U.S. local SMBs actively use social mediamarketing to promote their businesses. FACEBOOK 70% LINKEDIN 58% TWITTER 40% YELP 32% YOUTUBE 27% MYSPACE 19% FOURSQUARE 9% GOWALLA 3% SOURCE: MERCHANT CIRCLE, FEBRUARY 2011
  • 57% of SMBs say social mediais beneficial to their business. VERY BENEFICIAL DO NOT USE 27% 33% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 30% 10%SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
  • More than 1/2 of U.S. SMBs say social mediasites play an important role in active sales. “HOW IMPORTANT IS SOCIAL MEDIA IN SEEKING VERY OUT POTENTIAL NEW IMPORTANT CUSTOMERS/CLIENTS ?” 15% NOT IMPORTANT 47% SOMEWHAT IMPORTANT 38% SOURCE: FORBES INSIGHTS, MAY 2010
  • More than 1/3 of US SMBs say socialmedia helps them get found online. GENERATE SALES 6% “SOCIAL MEDIA HELPS ME TO…” CUT DOWN ON MY MARKETING COSTS 8% MARKET MY BUSINESS TO CUSTOMERS 12% INCREASE TRAFFIC TO MY WEBSITE 15%INCREASE THE EXPOSURE OF MY BUSINESS 39%SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010
  • Social media helps B2B marketers improve search results. Driving inbound links 48% Increase page rank 45% Influence organic SEO 40%Influence keyword purchases 26% “SOCIAL MEDIA IMPROVES MY SEARCH RESULTS VIA…”SOURCE: BTOB MAGAZINE, JULY 2010
  • 61% of US marketers use socialmedia to increase lead generation DIRECTIVE FROM MANAGEMENT I DO NOT KNOW WHY 3% WE HAVE ONE 4%MY COMPETITORS ARE “THE MAIN REASON MY DOING IT COMPANY IS 5% IMPLEMENTING A SOCIAL MEDIA STRATEGY IS… TO INCREASE LEAD MONITOR THECONVERSATION ABOUT GENERATION MY BRAND 61% 27% SOURCE: R2INTEGRATED, APRIL 2010
  • LinkedIn drives the most customers to B2B. I’M A B2B COMPANY 80% THAT ACQUIRED A CUSTOMER 65% THROUGH THIS CHANNEL. 60% 55% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • Facebook drives the most conversions for B2C. I’M A B2C COMPANY THAT ACQUIRED A CUSTOMER THROUGH THIS 80% 77% CHANNEL. 60% 60% 55% 51% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • The average user spent only 3minutes on Google+ in January 2012 450 405 400 350 AVERAGE MINUTES/MONTH 300 250 200 150 100 89 50 3 0 Google+ Facebook Pinterest SOURCES: COMSCORE, 2012
  • Femalesare greatlyoverrepresentedon PINTEREST.SOURCES: ALEXA, 2012
  • …is from the U.S.65% of Pinterestsglobal web traffic… SOURCES: ALEXA, 2012
  • Pinterest drives more referral traffic than GooglePlus, LinkedIn and YouTube combined. PINTEREST Google+ LinkedIn YouTubeSOURCE: SHAREAHOLIC, FEBRUARY 2012
  • BOTTOM LINEIt’s time to go social.
  • BLOGGING
  • The bottom line is thatblogging is like sex.You can’t fake it. You can’t fake passion.You can’t fake wantingto engage with the public.If you do, it will ultimately be anunsatisfying experience for boththe blogger and their readers.”KEVIN ANDERSONFREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
  • FACTBlogs keep growing—in volume & value.
  • There are 152,000,000blogs on the Internet.SOURCE: UM, OCTOBER 2010
  • Blog frequency impacts customer acquisition. % OF BLOG USERS WHO ACQUIRED A CUSTOMER THROUGH THEIR BLOG 100% 92% 78% 66% 70% 56% 50% 43% 0% Less Than Monthly Weekly 2-3 Times Per Daily Multiple Monthly Week Times a Day SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • The global population of blogreaders keeps growing.60%50%40%30%20%10%0% 2008 2009 2010 2011 2012 % OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLY SOURCE: EMARKETER, AUGUST 2010
  • 81% of marketers rated their blog as USEFUL or BETTER.SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • There are 31% more bloggers todaythan there were three years ago. 28.1 26.2 24.0 22.9 2008 2009 2010 2011 INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS) SOURCE: EMARKETER, AUGUST 2010
  • Most people read blogsmore than once/day. 46% 32% 18% 3% 3%LESS THAN ONCE ONCE A MONTH ONCE A WEEK ONCE A DAY MORE THAN A MONTH ONCE A DAYSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  • Most people read 5-10 blogs. 38% 29% 22% 5% 3% LESS THAN 5 5 TO 10 10 TO 50 50 TO 100 MORE THAN 100 NUMBER OF BLOGSSOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  • Nearly 40% of US companies use blogs for marketing purposes. 39%“MY COMPANY USES A BLOG 34%FOR MARKETING PURPOSES.” 29% 25% 16% 2007 2008 2009 2010 2011 SOURCE: EMARKETER, AUGUST 2010
  • FACTBlogging can reallymove the needle.
  • Blog articles influence purchases.DECIDE ON A PRODUCT/SERVICE 21% REFINE CHOICES 19% GET SUPPORT/ANSWERS 19%DISCOVER PRODUCTS/SERVICES 17% ASSURE 14% “BLOG ARTICLES PLAY A ROLE IN INSPIRE A PURCHASE 13% THIS ASPECT OF THE PURCHASE PROCESS.” EXECUTE A PURCHASE 7% SOURCE: JUPITER RESEARCH, OCTOBER 2008
  • Companies that blog have55% morewebsite visitors. 2250 55% 1480# OF MONTHLY VISITORS DON’T BLOG BLOG SOURCE: HUBSPOT, 2010
  • B2C companies that blog generate88% more leadsper month than those who do not. 15 88% # OF MEDIAN MONTHLY LEADS 8 DON’T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • B2B companies that blog generate67% more leadsper month than those who do not. 15 67% # OF MEDIAN MONTHLY LEADS 9 DON’T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • Companies with >51 blogarticles experience a77% lift 23 77%in median monthly leads. 13 # OF MEDIAN MONTHLY LEADS 10 10 <12 12-23 24-51 >51 # OF BLOG ARTICLES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • Blogging frequency has a direct & significant impact on lead-gen. 89% 76% 78% 72%# OF MEDIAN MONTHLY LEADS 49% 33% < MONTHLY MONTHLY WEEKLY 2-3X/WEEK DAILY MULTIPLE TIMES/DAY FREQUENCY OF BLOG POSTS SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • FACTBloggers are“morning people.”
  • Morning is the most populartime to read blogs. 79% 64% 51% % OF BLOG READERS 40% MORNING AFTERNOON EVENING NIGHT SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  • Blog reading peaks around 10AM.# OF VIEWS SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  • Link-sharing among blog readers# OF LINKS SHARED peaks around 7am. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  • Commenting on blogs# OF COMMENTS peaks around 8am. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
  • THE BOTTOM LINEBlog early and often.
  • FACEBOOK
  • People share, readand generally engage morewith any type of contentwhen it’s surfaced throughfriends and people theyknow and trust.”MALORIE LUCICH, FACEBOOK SPOKESPERSONFEBRUARY 2011
  • FACTFacebook hasa massive & highlyengaged audience.
  • Facebook is effective for B2C customer acquisition. B2B B2C 80% 77%% of channel users this channel who 65% acquired a customer through 60% 60% 55% 55% 51% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • Brands get a46%increase in user engagementwith FACEBOOK TIMELINE. SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
  • Brands get a 65% increase in interactive content with FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
  • of consumer comments on35% company Facebook Pages are compliments. SOURCE: AT KEARNEY, HTTP://BIT.LY/HNK1EX
  • 70%of Facebook news consumers followlinks posted by FRIENDS or FAMILY.
  • The median ratio of FacebookVIEWS : SHARES : 9:1SOURCE: BUZZFEED, HTTP://BIT.LY/HNLUKL
  • 93% of US adult Internet users are on Facebook.164 Million 152 Million SOURCE: BLOGHER, APRIL 2011
  • 1 out of every 7 minutesonline is spent on Facebook. SOURCE: COMSCORE, DECEMBER 2011
  • The average Facebook user spends~7 hours/monthon Facebook.7HOURSSOURCES: COMSCORE
  • Facebook is overtaking Googleand Yahoo in total time spentonline. 41.5 40.5 40.5 39.1 44 43.2 38.2 39.9 37.9 36 38.6 38.7 34.6MINUTES SPENT (BILLIONS) 35.8 32.2 34.3 27.6 26.7 20 16 16.7 15.8 13 Yahoo! Sites 12 11.4 9.3 Google sites 5.9 6.4 6.4 5.6 Facebook Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10 SOURCE: COMSCORE, AUGUST 2011
  • Facebook has become the top choicefor social sign-in. OTHER 8% WINDOWS LIVE 6% TWITTER 7% FACEBOOK 35% YAHOO 13% GOOGLE 31% SOURCE: JANRAIN, APRIL 2011
  • Facebook has become the preferred wayof sharing content, second only to email(for now). 84% EMAIL 88% 44% FACEBOOK 54% 18% TELEPHONE 31% 7% Male MAIL 10% Female 5% PRINT OUT 8% SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
  • We’re not just engaging with our friendson Facebook. We’re engaging withbusinesses of all kinds. 17 ARTISTS 92 43 MEDIA 57 Avg # of Comments/post Avg. # of Likes/post 9 BRANDS 54 NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES” SOURCE: VISIBLI, APRIL 2011
  • Many internet activities that oncetook place on separate, isolatedvenues are now funneled throughFacebook. These include email,instant messaging, blogging,gaming, video-sharing and onlineshopping.”FACEBOOK USERS: THE JUGGERNAUT ROLLS ONPAUL VERNA | MARCH 21, 2011 | EMARKETER
  • FACTFacebook has realbusiness value.
  • Most US B2B marketers agreethat Facebook is an effectivemarketing tool. FACEBOOK 51% LINKEDIN 45% TWITTER 35% “THIS SITE IS SOMEWHAT TO MYSPACE 25% EXTREMELY EFFECTIVE AS A MARKETING TOOL.” SOURCE: OUTSELL, DECEMBER 2009
  • More than half of SMBs sayFacebook is beneficial to their business. DO NOT USE VERY 32% BENEFICIAL 30% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 25% 13% SOURCE: AD-OLOGY, NOVEMBER 2010
  • More than 1/3 of marketers sayFacebook is “critical” or“important” to their business. Not Useful Critical 14% 15% Important Somewhat 24% Useful 24% Useful 24% SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • The number of marketers who say Facebookis “critical” or “important” to their businesshas increased by 75% in three years. 45% 42% 75% 40% 35% 30% 25% 24% 20% 15% 10% 5% 0% In 2009 In 2012 SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • THE BOTTOM LINEIf you don’t likeFacebook yet, you will
  • TWITTER
  • 129
  • FACTVirtually everyone has heardof Twitter. Not everyoneis using it (yet).
  • Roughly 9% of adult Americans use Twitter. 152 Million 21 Million SOURCE: EMARKETER, APRIL 2011
  • The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
  • 25% of Twitter accounts have no followers. FOLLOW ME?SOURCE: RJ METRICS, JANUARY 2010
  • 40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
  • Only 18% of Twitter userstweet >once/day. SEVERAL TIMES/DAY 18% AT LEAST ONCE/DAY 15% AT LEAST ONCE/WEEK 30% AT LEAST ONCE/MONTH 22%LESS THAN ONCE/MONTH 15% SOURCE: RJMETRICS, JANUARY 2010
  • FACTTwitter users areyoung, smart, affluent, &tech-savvy.
  • 1/3 of monthly Twitter users are 25-34 years old. 33% 19% 18% 11% 12% 7% AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 AGE 55+ SOURCE: EDISON RESEARCH, 2010
  • The majority of US Twitterusers are 18-29 years old.AGE 18-29 14%AGE 30-45 10%AGE 46-64 6% AGE 65+ 1% SOURCE: PEW RESEARCH CENTER, JANUARY 2010
  • US Twitter users are more educatedthan the general population. 33% MONTHLY TWITTER USERS 18+ 30% TOTAL POPULATION 18+ 23% 23% 19% 17% 16% 13% 12% 8% ADVANCED DEGREE SOME GRADUATE 4-YR COLLEGE 1-3 YRS OF COLLEGE HIGH SCHOOL/LESS CREDITS SOURCE: EDISON RESEARCH, 2010
  • US Twitter users have higher incomesthan the general population. 23% MONTHLY TWITTER USERS 18+ 20% 20% TOTAL POPULATION 18+ 17% 15% 14% 13% 11% 10% 8% >$100K $75K - $100K $50K - $75K $25K-$50K UNDER $25K SOURCE: EDISON RESEARCH, 2010
  • US Twitter users tend to be “early adopters.” TOTAL POPULATION 12+ AMONG THE 1ST TO BUY/TRY NEW 10% PRODUCTS 19% MONTHLY TWITTER USERS 12+ BUY/TRY NEW PRODUCTS BEFORE 12% OTHERS, NOT FIRST 25% BUY/TRY NEW PRODUCTS SAME AS 27% OTHERS 29% BUY/TRY NEW PRODUCTS AFTER 24% OTHERS, NOT LAST 16% USUALLY LAST TO KNOW TO TRY/BUY 25% NEW PRODUCTS 11% SOURCE: EDISON RESEARCH, 2010
  • For Twitter users, Internet > TV. 73% “THE MEDIUM THAT IS MOST ESSENTIAL TO MY LIFE IS…” MONTHLY TWITTER USERS 12+ 42% TOTAL POPULATION 12+ 37% 25% 14% 13% 11% 3% NEWSPAPER RADIO TV INTERNET SOURCE: EDISON RESEARCH, 2010
  • Twitter users spend a lot of time online. 4:00 3:22 3:25 “I SPEND HH:MM PER DAY WITH EACH OF THESE MEDIA.” 2:41MONTHLY TWITTER USERS 12+ 2:05 1:56TOTAL POPULATION 12+ 0:26 0:28 NEWSPAPER RADIO TV INTERNET SOURCE: EDISON RESEARCH, 2010
  • FACTTwitter + Business = $$$
  • More than 1/2of active Twitter usersfollow companies,brands or products FOLLOWon social networks.SOURCE: EDISON RESEARCH, 2010
  • Twitter plays an active rolein purchasing decisions. LEARN ABOUT 42% PRODUCTS/SERVICES PROVIDE OPINIONS ABOUT 41% PRODUCTS/SERVICES ASK FOR OPINIONS ABOUT 31% PRODUCTS/SERVICES LOOK FOR DISCOUNTS/SALES 28% PURCHASE 21% PRODUCTS/SERVICES “I USE TWITTER TO...” SEEK CUSTOMER SUPPORT 19% SOURCE: EDISON RESEARCH, 2010
  • 79% of US Twitter users are more likely to recommend brands they follow. NOT SURE NO 6% 15% YES, FOR MANY BRANDS YES, FOR A 23% FEW BRANDS 56% SOURCE: EDISON RESEARCH, 2010
  • 67% of US Twitter users aremore likely to buy brands they follow. NOT SURE 10% NO 23% YES, FOR A FEW BRANDS YES, FOR 42% MANY BRANDS 25% SOURCE: EDISON RESEARCH, 2010
  • 57% of all companies that usesocial media for business, use Twitter. DON’T USE TWITTER 43% USE TWITTER 57%SOURCE: BUSINESS.COM, SEPTEMBER 2009
  • B2B companies are far more likelyto use Twitter than B2C companies. 75% “MY COMPANY TWEETS.” 49% B2B B2C SOURCE: BUSINESS.COM, SEPTEMBER 2009
  • Twitter drives more customers for B2C. “YES, WE HAVE ACQUIRED A CUSTOMER VIA 55% TWITTER. 40% B2B B2C SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • More than 1/3 of marketers say Twitter is“critical” or “important” to their business. Not Useful Critical 14% 15% Somewhat Useful 24% Important 24% Useful 24% SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • Companies that use Twitteraverage 2x more leads/monththan those that do not. 86# OF MEDIAN MONTHLY LEADS USE TWITTER DON’T USE TWITTER 43 31 15 10 5 <11 EMPLOYEES 11-50 EMPLOYEES >50 EMPLOYEES SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • B2C companies with >100 followershave 146% more leads/monththan those with <100. 35 146% 32 # OF MEDIAN MONTHLY LEADS 14 11 <21 21-100 101-500 >500 # OF FOLLOWERS SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  • FACTDon’t be a twit.Start tweeting.
  • MOBILE
  • There are 271 MILLION mobile subscribers in the U.S. alone.SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION (ITU), JULY, 2011
  • 54% of iOS web traffic is devoted tosearch VS the 36% Internet average. SEARCH THROUGH IOS 54% 36% IOS INTERNET AVERAGE SOURCE: CHITIKA, APRIL 2012
  • 60% of consumers do product or service research “several times a month” via a mobile device.SOURCE: LOCAL CORPORATION, APRIL 2012
  • 1% of emails are first opened on mobile devices, then on desktop PCs later.SOURCE: KNOTICE, MARCH 2012
  • FACTOptimize your website &email for mobile.
  • 9 out of 10 mobile searches lead to action.OVER HALFlead to purchase.SOURCE: SEARCH ENGINE LAND, 2011
  • 90% of text messages are read within 3 MINUTES of being delivered.SOURCE: 2011 MOBILE STARTEGT FOR COMPANIES, IMPIGERMOVILE, 2011
  • 4 BILLION of the6.8 BILLIONpeople on the planet,use a mobile phone.3.5 BILLION ofthem use a toothbrush.SOURCE: 60 SECOND MARKETER, 2011
  • MAKE YOUR MARKETING AWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial
  • IF YOU THOUGHT blog.hubspot.com/ Twitter.com/hubspotTHAT THIS WAS Facebook.com/hubspotAWESOME, Linkedin/com/hubspotPERHAPS YOU’D Youtube.com/hubspotLIKE TO BE flickr.com/photos/hubspotFRIENDS ONLINE? Slideshare.net/hubspot
  • Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics