How to Influence the Friends of Your Facebook Fans

•

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View the entire HubSpot workshop with Facebook here: http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/

Business Technology

33% of U.S. online
consumers have made a
purchase based on
recommendations
from Facebook

SOURCE: Friday Corner: 10 Mobile Marketing Stats

500Mmobile monthly
active users worldwide.

SOURCE: newsroom.fb.com, April 2012

Fans and their friends overall
bought 16% more
frequently in store when
exposed to paid media

Source: The Power of the Like II, comScore and Facebook, June 2012

WELCOME!
#FB4BIZ

CHRIS LUO DAN SLAGEN
Head of Global SMB Marketing, Head of Paid Marketing,
Facebook HubSpot

Facebook’s
to Business
1 2 SUCCESS
WORKSHOP
3 4

steps

Facebook’s
Everything on
Connect to New
Facebook Starts
with Your Page 1 2 Fans with
Facebook Ads

3 4 Influence the
Engage Your Friends of
Fans with Quality Your Fans
Content
steps

ACQUIRE FANS

2
INTERACT WITH FANS
Connect to New Fans
with Facebook Ads

Facebook’s

1 2
Influence the
3 4 Friends of
Your Fans

steps

People are connecting with their favorite
businesses

These Connections Are Happening on a
MASSIVE Scale

901M 3.2B
people on Facebook likes and
comments on daily

Fans Are More Valuable When They
Impact Their Friends
Facebook
901MM users

Friends of fans
650K friends

Fan base
5K fans

Grow YOUR Business with Facebook

YOUR
Company

1 3 5 to Influence
the Friends
of Your Fans
2 4 6

TIPS
#FB4BIZ

1

SPONSORED
STORIES VS
FACEBOOK ADS

#FB4BIZ

Ad Sponsored Story

Other Stories you can Sponsor:

Post Like Post Comment

Check-in Event

Apps Domain

2

RUN PAGE LIKE
SPONSORED
STORIES

#FB4BIZ

Encourage Your
Customers to check-in
HubSpot Sponsor Chris Check-in

Chris checks-in at HubSpot

What happens What you can do

www.HubSpot.com Facebook Domain Sponsored Story

Great event

Free Workshop: Four Steps to Achieving
Business Success with Facebook
www.hubspot.com

How to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol

5
TRACK THE
PERFORMANCE
OF YOUR
CAMPAIGNS

#FB4BIZ

Best Practice
A/B test your ads

REVIEW ADS Watch the Response graph
MANAGER Monitor your reach (10K+)
REGULARLY

6

UNDERSTAND
THE AD
CREATE FLOW

#FB4BIZ

Chose your page (or app/place/event/domain)

RUN PAGE LIKE SPONSORED
STORIES
Narrow Targeting Broader Targeting

THANK
CHRIS LUO
YOU!
Head of Global SMB Marketing
Facebook

DAN SLAGEN
Head of Paid Marketing,
HubSpot #FB4BIZ

Search Engine
Optimization

Blogging &
Social Media

Lead Generation

All-in-One Lead
Marketing Software
Management

Email &
Automation

Marketing
Analytics

3 2000 7 50+ 6 15 0
breakout inspiring small reasons
days inbound learning sessions keynotes group not to
marketing tracks workshops GO!
professionals

REGISTER TODAY!
www.InboundConference.com

www.InboundConference.com

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How to Influence the Friends of Your Facebook Fans

1. 33% of U.S. online consumers have made a purchase based on recommendations from Facebook SOURCE: Friday Corner: 10 Mobile Marketing Stats

2. 500Mmobile monthly active users worldwide. SOURCE: newsroom.fb.com, April 2012

3. Fans and their friends overall bought 16% more frequently in store when exposed to paid media Source: The Power of the Like II, comScore and Facebook, June 2012

4. WELCOME! #FB4BIZ CHRIS LUO DAN SLAGEN Head of Global SMB Marketing, Head of Paid Marketing, Facebook HubSpot

5. Facebook’s to Business 1 2 SUCCESS WORKSHOP 3 4 steps

6. Facebook’s Everything on Connect to New Facebook Starts with Your Page 1 2 Fans with Facebook Ads 3 4 Influence the Engage Your Friends of Fans with Quality Your Fans Content steps

7. YOUR PAGE 1 THE WORLD

8. ACQUIRE FANS 2 INTERACT WITH FANS Connect to New Fans with Facebook Ads

9. ENGAGE 3

10. Facebook’s 1 2 Influence the 3 4 Friends of Your Fans steps

11. Andy likes HubSpot. HubSpot

12.

13.

14.

15. Connect to Your Customers

16. Connect to Your Customers’ Friends

17. People are connecting with their favorite businesses

18. These Connections Are Happening on a MASSIVE Scale 901M 3.2B people on Facebook likes and comments on daily

19. Fans Are More Valuable When They Impact Their Friends Facebook 901MM users Friends of fans 650K friends Fan base 5K fans

20. Grow YOUR Business with Facebook YOUR Company

21. 1 3 5 to Influence the Friends of Your Fans 2 4 6 TIPS #FB4BIZ

22. 1 SPONSORED STORIES VS FACEBOOK ADS #FB4BIZ

23. Ad Sponsored Story

24. Ad Sponsored Story Other Stories you can Sponsor: Post Like Post Comment Check-in Event Apps Domain

25. 2 RUN PAGE LIKE SPONSORED STORIES #FB4BIZ

26. RUN PAGE LIKE SPONSORED STORIES

27. SPONSOR YOUR CHECK-INS 3 #FB4BIZ

28. Encourage Your Customers to check-in HubSpot Sponsor Chris Check-in Chris checks-in at HubSpot

29. DOMAIN LIKE SPONSORED STORY 4 #FB4BIZ

30. What happens What you can do www.HubSpot.com Facebook Domain Sponsored Story Great event Free Workshop: Four Steps to Achieving Business Success with Facebook www.hubspot.com How to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol

31. 5 TRACK THE PERFORMANCE OF YOUR CAMPAIGNS #FB4BIZ

32. Best Practice A/B test your ads REVIEW ADS Watch the Response graph MANAGER Monitor your reach (10K+) REGULARLY

33. 6 UNDERSTAND THE AD CREATE FLOW #FB4BIZ

34. Chose your page (or app/place/event/domain)

35. What do you want to promote?

36. What do you want people to see?

37. What do you want to promote?

38. What do you want people to see?

39. KEEP AN EYE ON YOUR ESTIMATED REACH

40. RUN PAGE LIKE SPONSORED STORIES Narrow Targeting Broader Targeting

41. RUN PAGE LIKE SPONSORED STORIES Narrow Targeting Broader Targeting

42. THANK CHRIS LUO YOU! Head of Global SMB Marketing Facebook DAN SLAGEN Head of Paid Marketing, HubSpot #FB4BIZ

43. Search Engine Optimization Blogging & Social Media Lead Generation All-in-One Lead Marketing Software Management Email & Automation Marketing Analytics

44. 3 2000 7 50+ 6 15 0 breakout inspiring small reasons days inbound learning sessions keynotes group not to marketing tracks workshops GO! professionals REGISTER TODAY! www.InboundConference.com www.InboundConference.com

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