How to Influence the Friends of Your Facebook Fans

33% of U.S. onlineconsumers have made apurchase based onrecommendationsfrom FacebookSOURCE: Friday Corner: 10 Mobile Marketing Stats

500Mmobile monthlyactive users worldwide.SOURCE: newsroom.fb.com, April 2012

Fans and their friends overallbought 16% morefrequently in store whenexposed to paid mediaSource: The Power of the Like II, comScore and Facebook, June 2012

WELCOME!#FB4BIZ CHRIS LUO DAN SLAGEN Head of Global SMB Marketing, Head of Paid Marketing, Facebook HubSpot

Facebook’s to Business1 2 SUCCESS WORKSHOP3 4steps

Facebook’sEverything on Connect to NewFacebook Startswith Your Page 1 2 Fans with Facebook Ads 3 4 Influence theEngage Your Friends ofFans with Quality Your FansContent steps

YOURPAGE 1 THE WORLD

ACQUIRE FANS 2 INTERACT WITH FANSConnect to New Fans with Facebook Ads

ENGAGE 3

Facebook’s1 2 Influence the3 4 Friends of Your Fanssteps

Andy likes HubSpot. HubSpot

Connect to Your Customers

Connect to Your Customers’ Friends

People are connecting with their favoritebusinesses

These Connections Are Happening on aMASSIVE Scale 901M 3.2B people on Facebook likes and comments on daily

Fans Are More Valuable When TheyImpact Their Friends Facebook 901MM users Friends of fans 650K friends Fan base 5K fans

Grow YOUR Business with FacebookYOURCompany

1 3 5 to Influence the Friends of Your Fans2 4 6TIPS #FB4BIZ

1SPONSOREDSTORIES VSFACEBOOK ADS #FB4BIZ

Ad Sponsored Story

Ad Sponsored Story Other Stories you can Sponsor: Post Like Post Comment Check-in Event Apps Domain

2RUN PAGE LIKESPONSOREDSTORIES #FB4BIZ

RUN PAGE LIKE SPONSOREDSTORIES

SPONSOR YOURCHECK-INS 3 #FB4BIZ

Encourage YourCustomers to check-in HubSpot Sponsor Chris Check-in Chris checks-in at HubSpot

DOMAIN LIKESPONSOREDSTORY 4 #FB4BIZ

What happens What you can do www.HubSpot.com Facebook Domain Sponsored Story Great event Free Workshop: Four Steps to Achieving Business Success with Facebook www.hubspot.comHow to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol

5TRACK THEPERFORMANCEOF YOURCAMPAIGNS #FB4BIZ

Best Practice A/B test your adsREVIEW ADS Watch the Response graphMANAGER Monitor your reach (10K+)REGULARLY

6UNDERSTANDTHE ADCREATE FLOW #FB4BIZ

Chose your page (or app/place/event/domain)

What do you want to promote?

What do you want people to see?

What do you want to promote?

What do you want people to see?

KEEP AN EYE ON YOURESTIMATED REACH

RUN PAGE LIKE SPONSOREDSTORIESNarrow Targeting Broader Targeting

THANKCHRIS LUO YOU!Head of Global SMB MarketingFacebookDAN SLAGENHead of Paid Marketing,HubSpot #FB4BIZ

Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics

3 2000 7 50+ 6 15 0 breakout inspiring small reasons days inbound learning sessions keynotes group not to marketing tracks workshops GO! professionals REGISTER TODAY! www.InboundConference.comwww.InboundConference.com

http://www.hubspot.com	14122
http://www.conseilsmarketing.com	166
http://www.bontelle.com	147
http://ns2013.hubspot.com	62
http://www.stonepower.fr	35
http://theinksocialmedia.blogspot.com	15
http://winnersacademy.co.uk	13
http://www.linkedin.com	10
http://offers.hubspot.com	7
https://twitter.com	5
http://iprism	2
https://si0.twimg.com	2
http://www.online-marketing-automation.com	2
http://feeds.feedburner.com	1
http://localhost	1
http://www.twylah.com	1
http://www.paperblog.fr	1

How to Influence the Friends of Your Facebook Fans

by HubSpot All-in-one Marketing Software on Jun 27, 2012

Accessibility

Categories

Upload Details

Usage Rights

17 Embeds 14,592

Statistics

How to Influence the Friends of Your Facebook Fans Presentation Transcript