How to Influence the Friends of Your Facebook Fans
 

How to Influence the Friends of Your Facebook Fans

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View the entire HubSpot workshop with Facebook here: http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/

View the entire HubSpot workshop with Facebook here: http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook/

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  • Thanks a lot for such a important post. I have read the post very well.

    get twitter followers
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  • What if your niche industry is one of the smallest sub groups on FB. But you don't want to leave them out just because they are on FB, but also want to see growth of that group to justify your efforts? We give away thousands in free training on Facebook (use ad too) but don't see nowhere the natural membership engagement and growth we see on LinkedIn (where we don't use ads). what is your advice Hubby
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How to Influence the Friends of Your Facebook Fans How to Influence the Friends of Your Facebook Fans Presentation Transcript

  • 33% of U.S. onlineconsumers have made apurchase based onrecommendationsfrom FacebookSOURCE: Friday Corner: 10 Mobile Marketing Stats
  • 500Mmobile monthlyactive users worldwide.SOURCE: newsroom.fb.com, April 2012
  • Fans and their friends overallbought 16% morefrequently in store whenexposed to paid mediaSource: The Power of the Like II, comScore and Facebook, June 2012
  • WELCOME!#FB4BIZ CHRIS LUO DAN SLAGEN Head of Global SMB Marketing, Head of Paid Marketing, Facebook HubSpot
  • Facebook’s to Business1 2 SUCCESS WORKSHOP3 4steps
  • Facebook’sEverything on Connect to NewFacebook Startswith Your Page 1 2 Fans with Facebook Ads 3 4 Influence theEngage Your Friends ofFans with Quality Your FansContent steps
  • YOURPAGE 1 THE WORLD
  • ACQUIRE FANS 2 INTERACT WITH FANSConnect to New Fans with Facebook Ads
  • ENGAGE 3
  • Facebook’s1 2 Influence the3 4 Friends of Your Fanssteps
  • Andy likes HubSpot. HubSpot
  • Connect to Your Customers
  • Connect to Your Customers’ Friends
  • People are connecting with their favoritebusinesses
  • These Connections Are Happening on aMASSIVE Scale 901M 3.2B people on Facebook likes and comments on daily
  • Fans Are More Valuable When TheyImpact Their Friends Facebook 901MM users Friends of fans 650K friends Fan base 5K fans
  • Grow YOUR Business with FacebookYOURCompany
  • 1 3 5 to Influence the Friends of Your Fans2 4 6TIPS #FB4BIZ
  • 1SPONSOREDSTORIES VSFACEBOOK ADS #FB4BIZ
  • Ad Sponsored Story
  • Ad Sponsored Story Other Stories you can Sponsor: Post Like Post Comment Check-in Event Apps Domain
  • 2RUN PAGE LIKESPONSOREDSTORIES #FB4BIZ
  • RUN PAGE LIKE SPONSOREDSTORIES
  • SPONSOR YOURCHECK-INS 3 #FB4BIZ
  • Encourage YourCustomers to check-in HubSpot Sponsor Chris Check-in Chris checks-in at HubSpot
  • DOMAIN LIKESPONSOREDSTORY 4 #FB4BIZ
  • What happens What you can do www.HubSpot.com Facebook Domain Sponsored Story Great event Free Workshop: Four Steps to Achieving Business Success with Facebook www.hubspot.comHow to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol
  • 5TRACK THEPERFORMANCEOF YOURCAMPAIGNS #FB4BIZ
  • Best Practice A/B test your adsREVIEW ADS Watch the Response graphMANAGER Monitor your reach (10K+)REGULARLY
  • 6UNDERSTANDTHE ADCREATE FLOW #FB4BIZ
  • Chose your page (or app/place/event/domain)
  • What do you want to promote?
  • What do you want people to see?
  • What do you want to promote?
  • What do you want people to see?
  • KEEP AN EYE ON YOURESTIMATED REACH
  • RUN PAGE LIKE SPONSOREDSTORIESNarrow Targeting Broader Targeting
  • RUN PAGE LIKE SPONSOREDSTORIESNarrow Targeting Broader Targeting
  • THANKCHRIS LUO YOU!Head of Global SMB MarketingFacebookDAN SLAGENHead of Paid Marketing,HubSpot #FB4BIZ
  • Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics
  • 3 2000 7 50+ 6 15 0 breakout inspiring small reasons days inbound learning sessions keynotes group not to marketing tracks workshops GO! professionals REGISTER TODAY! www.InboundConference.comwww.InboundConference.com