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A Visual Guide to B2B Facebook Pages
 

A Visual Guide to B2B Facebook Pages

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An free ebook that explains how B2B marketers and business owners can create successful Facebook pages. Includes five B2B Facebook tips, 15 mini-case studies, and new data on B2B Facebook use. To ...

An free ebook that explains how B2B marketers and business owners can create successful Facebook pages. Includes five B2B Facebook tips, 15 mini-case studies, and new data on B2B Facebook use. To download your copy, please visit: http://www.hubspot.com/marketing-ebook/b2b-marketing-guide-for-great-facebook-pages

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    A Visual Guide to B2B Facebook Pages A Visual Guide to B2B Facebook Pages Presentation Transcript

    • A Visual Guide to B2B Facebook Pages Want to learn more about using Facebook for business? Download the free kit to get more tips and tricks on using Facebook to market your business and drive more inbound traffic and leads (http://bit.ly/fbb2b)! Share this eBook on Twitter
    • What’s in this ebook? 1. Five B2B Facebook Page Tips 2. 15 Examples of Successful B2B Facebook Pages 3. Links to More Facebook Resources Written by Rick Burnes (@rickburnes) Share this eBook on Twitter
    • Average Facebook Page Likes 700 600 Facebook Likes 500 400 300 200 100 0 B2B B2C On Facebook, B2C Is Ahead of B2B Analysis of data from over 2,600 HubSpot customers shows that the average B2C business using Facebook has more Likes (has greater reach) than the average B2B business. Share this eBook on Twitter
    • Still, Some B2B Companies Use Facebook Successfully Wind turbine startup Windspire has over 2,700 likes; pre-fabricated steel building manufacturer SteelMaster has over 5,000; high-end paper supplier Neenah has over 2,200. What are these companies doing differently? This ebook explains. Share this eBook on Twitter
    • Part 1. 5 Tips for Your B2B Facebook Page Share this eBook on Twitter
    • Tip # 1: Build an Active Wall An active wall creates social proof – it’s hard to fake, so it’s a sign of a successful Facebook page and a successful business. Here’s how to create activity: • Encourage people to Like your page. • Post useful, interesting content from various sources, regularly. • Monitor and participate in the comments on your Wall. Share this eBook on Twitter
    • Tip # 2: Use Photos Photos make your company and your products easier to understand. Here’s how: • If you have a physical product, use pictures to show how customers use it. • Collect images from customers to show customer satisfaction and engagement. • If you sell a service or can’t show pictures of your product, post pictures of your team at work. They will make your company easier to relate to. Share this eBook on Twitter
    • Tip # 3: Use Video Video makes your Facebook Page dynamic. Here are some different ways you can use it: • Post recordings of top-notch talks given by your team members. Business trainer Chad Raney (see case studies) does this well. • Post videos that show your product in action. Landmark Creations (above) takes this approach on their site. Share this eBook on Twitter
    • Tip # 4: Highlight Offline Marketing Facebook is a dynamic, social platform for marketers to take advantage of – but that doesn’t mean that everything you feature on Facebook needs to be native to the web. You should also use Facebook to highlight offline marketing. For example: • Highlight company sponsorships, like the racecar R+L Carriers sponsors (above). • Highlight events organized by your company or that you’ll be attending. Share this eBook on Twitter
    • Tip # 5: Use Calls to Action Your Facebook Page should focus on engaging with visitors, but make sure you don’t forget to include product information. • The best product information sections will have a clear, compelling call to action (CTA). • IdeaPaint (above) puts their call to action on the left side of their wall; other companies create a new tab for their CTA. • Many B2B companies use a Buy Now button or a Free Trail offer for their CTA. Share this eBook on Twitter
    • Part 2. 15 Examples of Successful B2B Facebook Pages Share this eBook on Twitter
    • 15 Successful B2B Facebook Pages Company Likes Industry Website Employees Key Facebook Page Features Construction & Product Photos, Free Quote, SteelMaster Buildings 5,012 Renovation www.SteelMasterUSA.com 26 to 50 Customer Map Windspire 2,786 Business Products www.windspireenergy.com 11 to 25 Photos, Wall Product Photos, Company Events, Neenah Paper 2,210 Business Products www.neenahpaper.com 201 or more Wall Product Photos & Video, Online Idea Paint 2,090 Business Products www.ideapaint.com 6 to 10 Store, Wall Business Motivation Inc. 1,709 Business Training www.chadraney.com 1 to 5 YouTube, Wall Duncan Aviation 1,280 Business Services www.duncanaviation.aero 201 or more Link Sharing, Wall, Sigma Life Science 1,073 Life Sciences www.sigmaaldrich.com 201 or more Link Sharing, Company News, Wall Telecom & Mobile Dimdim 1,025 Communications www.dimdim.com 26 to 50 Video, Events, Wall Job Openings, Slideshare, Wall, Taleo 981 Software www.taleo.com 201 or more YouTube The Equine Practice 932 Business Services www.theequinepractice.com 1 to 5 Video, Wall, Reviews Landmark Creations 735 Manufacturing www.landmarkcreations.com 11 to 25 Photos, Video, Wall, Case Studies Unified360 638 Telecommunications www.unified360.com 26 to 50 Photos, Wall, Video, Events Shipping, Transportation, & Photos, Wall, Racecar Sponsorship R+L Carriers 628 Storage www.RLCarriers.com 201 or more Promo Pharmacy Development Services 294 Business Services www.pharmacyowners.com 11 to 25 CTA, Wall, Video Pelton & Crane 277 Business Products www.pelton.net 201 or more Video, Wall
    • Steel Master Buildings www.SteelMasterUSA.com Employees: 26 to 50 Industry: Construction & Renovation Facebook Fans: 5,012 Page Features: Product Photos, Free Quote, Customer Map Go to Facebook Page Share this eBook on Twitter
    • Windspire www.windspireenergy.com Employees: 11 to 25 Industry: Business Products Facebook Fans: 2,7865 Page Features: Wall, Photos Go to Facebook Page Share this eBook on Twitter
    • Sigma-Adrich Corp. www.sigmaaldrich.com Employees: >200 Industry: Life Sciences Facebook Fans: 1,073 Page Features: Link Sharing, Company News, Wall Go to Facebook Page Share this eBook on Twitter
    • Neenah Paper www.neenahpaper.com Employees: >200 Industry: Business Products Facebook Fans: 2,210 Page Features: Product Photos, Company Events, Wall Go to Facebook Page Share this eBook on Twitter
    • IdeaPaint www.ideapaint.com Employees: 6 to 10 Industry: Business Products Facebook Fans: 2,090 Page Features: Product Photos & Video, Online Store, Wall Go to Facebook Page Share this eBook on Twitter
    • Taleo www.taleo.com Employees: >200 Industry: Software Facebook Fans: 981 Page Features: Job Openings, Slideshare, Wall, YouTube Go to Facebook Page Share this eBook on Twitter
    • Duncan Aviation www.duncanaviation.aero Employees: >200 Industry: Business Services Facebook Fans: 981 Page Features: Link Sharing, Wall Go to Facebook Page Share this eBook on Twitter
    • Dimdim www.dimdim.com Employees: 26-50 Industry: Business Services Facebook Fans: 1,025 Page Features: Video, Events, Wall Go to Facebook Page Share this eBook on Twitter
    • R+L Carriers www.rlcarriers.com Employees: >200 Industry: Shipping; Transportation Facebook Fans: 628 Page Features: Photos, Wall, Racecar Sponsorship Promo Go to Facebook Page Share this eBook on Twitter
    • Business Motivation, Inc www.chadraney.com Employees: 1-5 Industry: Business Training Facebook Fans: 1,709 Page Features: YouTube, Wall Go to Facebook Page Share this eBook on Twitter
    • Pelton & Crane www.pelton.net Employees: >201 Industry: Business Products Facebook Fans: 277 Page Features: Video, Wall Go to Facebook Page Share this eBook on Twitter
    • The Equine Practice www.theequinepractice.com Employees: 1 to 5 Industry: Business Services Facebook Fans: 932 Page Features: Video, Wall, Reviews Go to Facebook Page Share this eBook on Twitter
    • Landmark Creations www.landmarkcreations.com Employees: 11 to 15 Industry: Manufacturing Facebook Fans: 736 Page Features: Photos, Video, Wall, Case Studies Go to Facebook Page Share this eBook on Twitter
    • Cutter Aviation www.cutteraviation.com Employees: >200 Industry: Business Services Facebook Fans: 560 Page Features: Photos, Wall, Facility Locations Go to Facebook Page Share this eBook on Twitter
    • Unified360 www.unified360.com Employees: 26-50 Industry: Telecommunications Facebook Fans: 638 Page Features: Photos, Wall, Video, Events Go to Facebook Page Share this eBook on Twitter
    • Pharmacy Development Services www.pharmacyowners.com Employees: 11-25 Industry: Business Services Facebook Fans: 638 Page Features: CTA, Wall, Video Go to Facebook Page Share this eBook on Twitter
    • More Facebook Resources • Facebook ebook: How to Use Facebook for Business • Facebook Marketing Hub – A guide to Facebook marketing resources. • Webinar: How Businesses Are Using Facebook • Webinar: How to Use Facebook for Business • Webinar: Successful Business Uses for Facebook and LinkedIn • Video: How to Create Business Pages on Facebook • Kit: Facebook for Business Marketing Kit • Free Tool: Facebook Grader Want to learn more about using Facebook for business? Download the free kit to get more tips and tricks on using Facebook to market your business and drive more inbound traffic and leads (http://bit.ly/fbb2b)! Share this eBook on Twitter