More keywords, in different order

1. LinkedIn Groups
And Company Pages
with Juliet McEwen Johnson

2. Module LineUp
LinkedIn
Groups
Company
You
Grain Of Sand in the LinkedIn Desert
Connection And Conversation
Story Customized For Specific Audiences
What Your Life On LinkedIn Could Look Like

3. Today’s LinkedIn
•
•
•
•
The Corporate One
Introductions (Referrals)
Recommendations (aka testimonials)
Best For
- New Contracts and Jobs
- Giving & Seeking Focused Information
- Showcasing testimonials, awards, specialties

4. Subscriptions
Marketing &
Advertising
Recruiter
LinkedIn’s $

5. 175
161+ Million

6. LinkedIn USERS
•United
States – 57 million
Combined – 16 million
•India – 11 million
•Canada and Brazil – 4 million
•Australia – 2 million
•Europe

7. Perspective
Total Number Of Groups
1, 339,680
Total Number of Companies
2 million +
All Fortune 500 companies are
members; 82 of the top 100 use
LinkedIn’s hiring solutions

8. How Many Connections Do You Need
For your business to thrive?
Limit of 30,000
Potential for hundreds and thousands of targeted business connection.

9. The True LinkedIn Power

10. My LinkedIn Business Tips

11. Groups
•
Be in a max of 50
•
Create a max of 10
•
Each group can have 20 subgroups

12. Let’s Take A Look

13. MyLinkedInBusinessTips.com

14. Company Pages
List All Of Your Products



Custom Banners
Custom Videos
Custom Lineup Per Audience Segment
Each Product Can Have It’s Own Recommendation
Connections From Multiple Places, each one with it’s
own imagery and video story

15. Company Pages
Requirements:
Add
Define Separate Audiences
A company email address
all of your team members
Company Size
More than 50% complete profile
all of your products & services
Job Function
Several Connections
YouTube videos as relevant
Seniority
Associate to your current profile
Banner Images (640 x 220)
Geography

16. Let’s Take A Look

17. Status Updates
•
•
•
Consistently
Curate & Create
Add Value

18. MyLinkedInBusinessTips
Groups
Company Pages
Combination:
•
•
•
•
•
Colleagues
Customers
Prospects
Geo-Local
Products and Services
• Banner Ads
• Videos
• Multiple Variations For
Each Market Segment

19. Questions? Need More Information?
Feel free to contact me.
Juliet McEwen Johnson
LinkedIn.com/in/julietj
Facebook.com/JulietJohnson
Twitter.com/Juliet Johnson
Pinterest.com/britvoice
http://julietmcewenjohnson.com

20. You
What has your life been a unique laboratory for?
There is no better you.