Top 10 Marketing Trends that Will Rock 2015. How do you get ahead of the competition here in 2015? How can you make sure that the competitors do not overtake you? Here are top 10 marketing trends that will rock 2015

1. www.SeoCustomer.com
Top 10 Marketing Trends
that will rock 2015

2. www.SeoCustomer.com
Top 10 Marketing Trends
that will rock 2015
 how do you get ahead of the competition here in 2015?
 How can you make sure that the competitors do not overtake
you?
 Here are top 10 marketing trends that will rock 2015

3. www.SeoCustomer.com
Marketing Trend 1
All-in-One Marketing system

4. www.SeoCustomer.com
All-in-One Marketing system
 Use your knowledge about your customer – you know a lot
allready – get an all-in-one marketing system !
 You have customers in your CRM system – connect it to
your email system and then you know their interests
 And when they click your email – then you know their IP – so
next time a customer visits your website – you know when
and what they like
 It’s time to create personal website…
 Use automatic email marketing to send personalized
targeted messages

5. www.SeoCustomer.com
Marketing Trend 2
Personalization

6. www.SeoCustomer.com
Marketing will shift from
globalization to personalization
 Personalization delivers targeted and relevant content to
visitors
 Personalize email campaigns
 Vary content based on detected visitor segment
 Sort products for segments
 Show or hide content for specific segments
 Change layout or design based on segment

7. www.SeoCustomer.com
Marketing Trend 3
Integrated Email Marketing

8. www.SeoCustomer.com
Integrated Email Marketing and
Marketing Automation
 Page based emails means possibility to reuse content and
products offer
 Personalized emails – not in segments
 Define dynamic segments of recipients as alternative to lists
 Split test two versions of your email always
 Extended reporting and analytics of links and recipient action
(and use it more then today)
 Delivery using authorized mail servers like SendGrid to avoid
spam trapping
 And yes email marketing is still working in 2015

9. www.SeoCustomer.com
Marketing Trend 4
Rename Marketing to Business

10. www.SeoCustomer.com
Rename Marketing
to Business
 Scale your business with faster order to cash handling
 Eliminate manual work and risk for inconsistent data
 Reuse existing business logic from your ERP system
 Optimize your whole supply chain flow with integration
 Marketing is not about marketing or sale – it’s about
your business – so rename your “marketing
department” to “business department”

11. www.SeoCustomer.com
Marketing Trend 5
Show me the money

12. www.SeoCustomer.com
Show me the money
 Focus away from traffic to leads
 Focus on ROI – measure everything you can
 Not all traffic is good – I want 10 leads and not 1.000.000
visitors who don’t buy
 Optimize your SEO for leads not traffic
 Optimize your adwords for goals not traffic
 Follow the money

13. www.SeoCustomer.com
Marketing Trend 6
Lead Generation focus

14. www.SeoCustomer.com
Lead Generation not traffic
 Turn anonymous visitors into identified visitors with the
lead tool
 Build landing pages with compelling web forms and call to
actions
 Boost relevant traffic from SEO with built in keyword
analysis tool
 Publish to Social Media and generate valuable traffic

15. www.SeoCustomer.com
Marketing Trend 7
Omni-channels

16. www.SeoCustomer.com
Omni-channels
 Physical and digital channels will be woven together so
that the customer does not have to distinguish between
channels.
 Ecommerce winners will be those retailers who deliver a
compelling shopping experience in all channels – and
particularly for products with ‘physical connection’.
 Recreate the experience of a physical store on the web

17. www.SeoCustomer.com
Marketing Trend 8
Transparency

18. www.SeoCustomer.com
Transparency will become the
most important tool of marketing
 Consumers are going to continue to exert power and
influence
 You can’t hide bad stories – be open
 The new word of mouth – read Social Media – is here to
stay

19. www.SeoCustomer.com
Marketing Trend 9
SEO and Social Signals

20. www.SeoCustomer.com
SEO and Social Signals Will
Become Even More Intertwined
 Social signals will become increasingly important for the
organic search ranking
 The more people are sharing a piece of content, the
higher quality it’s likely to be and therefor it will get a
higher position.
 Social shares serve as a stamp of approval (read trust
signal)

21. www.SeoCustomer.com
Marketing Trend 10
Marketing Automation

22. www.SeoCustomer.com
Marketing Automation
is the new black
 Marketing automation has a focus on moving leads from
the top of the marketing funnel through to becoming sales-
ready leads at the bottom of the funnel.
 Prospects are scored, based on their activities, and then
presented drip campaign messaging via email and social
channels, thus nurturing them from first interest through to
sale.
 Marketing Automation involves multiple areas of marketing
and is really the marriage of email marketing technology
coupled with a structured sales process.

23. www.SeoCustomer.com
Top 10 Marketing Trends
that will rock 2015
Personalization
Integrated
Email
Marketing
All-in-One
marketing
system
Rename
Marketing to
Business
Show me the
money
Lead
Generation
focus
Omni-channels Transparency
SEO and Social
Signals
Marketing
Automation