Mr. HyunBin Kang Head Director of LINE Business Office, LINE Speech topic: How to effectively use LINE as a communication platform to reach your clients

1. Hello, Friends!
October 11, 2013

2. What is LINE?

3. LINE is the world’s leading
Mobile Platform

4. Marketing
Content
Service
Communication

5. What has LINE
achieved so far?

6. 260million
users worldwide
150
100
(2013.1.18)
0
10
50
(Oct. 2013)

7. 460%
Growth in number of
users
440%
Growth in number of
messages sent
* Annual Growth as of Aug,2013

8. 100million
DLS
Only 17 non-Google apps worldwide have achieved
100million+ downloads at Google Play

9. 100million + download club
at Google Play includes
* Facebook has over 500million downloads

10. One of the Most Popular Platforms in the World
Google Play July 2013
Source: App Annie Index TM

11. Le Monde
Successful mobile messenger
LINE is getting lots of attention
from the youth of France
Media Outlets are Starting to Pay Attention to LINE

12. New York Times
How LINE has overtaken
Facebook, Twitter,
and Google Plus
as the biggest social platform
in Japan
Media Outlets are Starting to Pay Attention to LINE

13. Forbes
LINE looks to replicate
its success
in Asia, EU and Latin America,
in the US market
Media Outlets are Starting to Pay Attention to LINE

14. What can LINE do for users?

15. LINE reinvents the way
people communicate with each other

16. Email
SMS
Simple
IM app
Multi-featured
Communication
Platform

17. LINE Stickers
A Whole New Way of
Communication

18. Before

19. Now; Dynamic

20. Now; Let’s have a party

21. Now; Ecstatic

22. Now; Cool & Joyous

23. LINE Stickers
Moon
Brown
Cony
James
Sally
Edward

24. Brown &
Cony’s
Secret Date!

25. Brown &
Cony’s Lovey
Dovey Date!

27. over
10,000 stickers
Available for free download and
purchase at LINE sticker shop

28. Useful & Convenient Features
Free
Message

29. Useful & Convenient Features
Group Chat

30. Useful & Convenient Features
Free
Voice Calling

31. Useful & Convenient Features
Other
Features
(share photos, videos, audio messages, and location)

32. LINE is a Multi-device Compatible
Cross Platform Communication Tool

33. Timeline
Built-in SNS within LINE
63M
Unique Visitors
every day
54M
Likes, Posts, Comments
every day

34. LINE Games

35. 200,000,000
DL
Some games have only been released
In certain countries
(downloads as of Sept. 2013)

36. Top Publishers by Monthly Revenue Excluding Games
Google Play June 2013
Source: App Annie Index TM

37. Top Publishers by Monthly Revenue Excluding Games
iOS June 2013
Source: App Annie Index TM

38. LINE
B2B Marketing Solution
& Licensing

39. Powerful Marketing Tools
LINE Official
Accounts
Effective way to
communicate
with customers, fans
LINE Sponsored
Stickers
Innovative way to
increase brand loyalty,
coupons, and sales
And more; Must Buy, LINE@, Licensing and Co-marketing

40. How are OA followers different from others?
• Active with using LINE
• Open to marketing information
• Interactive & Responsive
• Tend to share benefits and info
with friends through LINE
• Advertisers’ primary target
customers

41. How to add on Official Account (OA)?

42. OA specialty; On Air mode, a two way communication

43. Global Clients on OA

44. More engaging offer through sticker shop

45. Sponsored stickers; Promotion effectiveness
1.5 million downloads in a day

46. Sponsored stickers; Promotion effectiveness
735 K downloads in a day

47. Sponsored stickers; Promotion effectiveness
Event Promotion with Sponsored Sticker
• Let Users download your Sponsored Sticker for free when a user add you friend or download your App
• Increase your Artist/Brand/Product awareness and loyalty!
• 让用户在加入帐号以后能够免费下载贴图
• 提高艺人/品牌/商品市场推广力

48. Sponsored stickers; Promotion effectiveness
• Reach bigger size target user
base than OA alone with shorter
time period
• Expose brand contents
• Effectively reach target
customers and enhance brand
contents exposure level

49. Must Buy
Pocky x LINE
in Japan

50. LINE@; the most suitable marketing tool for SMEs

51. Co-Marketing and Licensing

52. Co-Marketing and Licensing
Thai Airways
Thailand

53. Co-Marketing and Licensing

54. LINE
Platform
Stickers
Brand products
Story
Contents
+ Advertisers 
Engagement

55. 多謝