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mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients
 

mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients

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Mr. HyunBin Kang

Mr. HyunBin Kang
Head Director of LINE Business Office, LINE
Speech topic: How to effectively use LINE as a communication platform to reach your clients

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    mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients Presentation Transcript

    • Hello, Friends! October 11, 2013
    • What is LINE?
    • LINE is the world’s leading Mobile Platform
    • Marketing Content Service Communication
    • What has LINE achieved so far?
    • 260million users worldwide 150 100 (2013.1.18) 0 10 50 (Oct. 2013)
    • 460% Growth in number of users 440% Growth in number of messages sent * Annual Growth as of Aug,2013
    • 100million DLS Only 17 non-Google apps worldwide have achieved 100million+ downloads at Google Play
    • 100million + download club at Google Play includes * Facebook has over 500million downloads
    • One of the Most Popular Platforms in the World Google Play July 2013 Source: App Annie Index TM
    • Le Monde Successful mobile messenger LINE is getting lots of attention from the youth of France Media Outlets are Starting to Pay Attention to LINE
    • New York Times How LINE has overtaken Facebook, Twitter, and Google Plus as the biggest social platform in Japan Media Outlets are Starting to Pay Attention to LINE
    • Forbes LINE looks to replicate its success in Asia, EU and Latin America, in the US market Media Outlets are Starting to Pay Attention to LINE
    • What can LINE do for users?
    • LINE reinvents the way people communicate with each other
    • Email SMS Simple IM app Multi-featured Communication Platform
    • LINE Stickers A Whole New Way of Communication
    • Before
    • Now; Dynamic
    • Now; Let’s have a party
    • Now; Ecstatic
    • Now; Cool & Joyous
    • LINE Stickers Moon Brown Cony James Sally Edward
    • Brown & Cony’s Secret Date!
    • Brown & Cony’s Lovey Dovey Date!
    • over 10,000 stickers Available for free download and purchase at LINE sticker shop
    • Useful & Convenient Features Free Message
    • Useful & Convenient Features Group Chat
    • Useful & Convenient Features Free Voice Calling
    • Useful & Convenient Features Other Features (share photos, videos, audio messages, and location)
    • LINE is a Multi-device Compatible Cross Platform Communication Tool
    • Timeline Built-in SNS within LINE 63M Unique Visitors every day 54M Likes, Posts, Comments every day
    • LINE Games
    • 200,000,000 DL Some games have only been released In certain countries (downloads as of Sept. 2013)
    • Top Publishers by Monthly Revenue Excluding Games Google Play June 2013 Source: App Annie Index TM
    • Top Publishers by Monthly Revenue Excluding Games iOS June 2013 Source: App Annie Index TM
    • LINE B2B Marketing Solution & Licensing
    • Powerful Marketing Tools LINE Official Accounts Effective way to communicate with customers, fans LINE Sponsored Stickers Innovative way to increase brand loyalty, coupons, and sales And more; Must Buy, LINE@, Licensing and Co-marketing
    • How are OA followers different from others? • Active with using LINE • Open to marketing information • Interactive & Responsive • Tend to share benefits and info with friends through LINE • Advertisers’ primary target customers
    • How to add on Official Account (OA)?
    • OA specialty; On Air mode, a two way communication
    • Global Clients on OA
    • More engaging offer through sticker shop
    • Sponsored stickers; Promotion effectiveness 1.5 million downloads in a day
    • Sponsored stickers; Promotion effectiveness 735 K downloads in a day
    • Sponsored stickers; Promotion effectiveness Event Promotion with Sponsored Sticker • Let Users download your Sponsored Sticker for free when a user add you friend or download your App • Increase your Artist/Brand/Product awareness and loyalty! • 让用户在加入帐号以后能够免费下载贴图 • 提高艺人/品牌/商品市场推广力
    • Sponsored stickers; Promotion effectiveness • Reach bigger size target user base than OA alone with shorter time period • Expose brand contents • Effectively reach target customers and enhance brand contents exposure level
    • Must Buy Pocky x LINE in Japan
    • LINE@; the most suitable marketing tool for SMEs
    • Co-Marketing and Licensing
    • Co-Marketing and Licensing Thai Airways Thailand
    • Co-Marketing and Licensing
    • LINE Platform Stickers Brand products Story Contents + Advertisers  Engagement
    • 多謝