Your SlideShare is downloading. ×
mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients


Published on

Mr. HyunBin Kang …

Mr. HyunBin Kang
Head Director of LINE Business Office, LINE
Speech topic: How to effectively use LINE as a communication platform to reach your clients

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Hello, Friends! October 11, 2013
  • 2. What is LINE?
  • 3. LINE is the world’s leading Mobile Platform
  • 4. Marketing Content Service Communication
  • 5. What has LINE achieved so far?
  • 6. 260million users worldwide 150 100 (2013.1.18) 0 10 50 (Oct. 2013)
  • 7. 460% Growth in number of users 440% Growth in number of messages sent * Annual Growth as of Aug,2013
  • 8. 100million DLS Only 17 non-Google apps worldwide have achieved 100million+ downloads at Google Play
  • 9. 100million + download club at Google Play includes * Facebook has over 500million downloads
  • 10. One of the Most Popular Platforms in the World Google Play July 2013 Source: App Annie Index TM
  • 11. Le Monde Successful mobile messenger LINE is getting lots of attention from the youth of France Media Outlets are Starting to Pay Attention to LINE
  • 12. New York Times How LINE has overtaken Facebook, Twitter, and Google Plus as the biggest social platform in Japan Media Outlets are Starting to Pay Attention to LINE
  • 13. Forbes LINE looks to replicate its success in Asia, EU and Latin America, in the US market Media Outlets are Starting to Pay Attention to LINE
  • 14. What can LINE do for users?
  • 15. LINE reinvents the way people communicate with each other
  • 16. Email SMS Simple IM app Multi-featured Communication Platform
  • 17. LINE Stickers A Whole New Way of Communication
  • 18. Before
  • 19. Now; Dynamic
  • 20. Now; Let’s have a party
  • 21. Now; Ecstatic
  • 22. Now; Cool & Joyous
  • 23. LINE Stickers Moon Brown Cony James Sally Edward
  • 24. Brown & Cony’s Secret Date!
  • 25. Brown & Cony’s Lovey Dovey Date!
  • 26. over 10,000 stickers Available for free download and purchase at LINE sticker shop
  • 27. Useful & Convenient Features Free Message
  • 28. Useful & Convenient Features Group Chat
  • 29. Useful & Convenient Features Free Voice Calling
  • 30. Useful & Convenient Features Other Features (share photos, videos, audio messages, and location)
  • 31. LINE is a Multi-device Compatible Cross Platform Communication Tool
  • 32. Timeline Built-in SNS within LINE 63M Unique Visitors every day 54M Likes, Posts, Comments every day
  • 33. LINE Games
  • 34. 200,000,000 DL Some games have only been released In certain countries (downloads as of Sept. 2013)
  • 35. Top Publishers by Monthly Revenue Excluding Games Google Play June 2013 Source: App Annie Index TM
  • 36. Top Publishers by Monthly Revenue Excluding Games iOS June 2013 Source: App Annie Index TM
  • 37. LINE B2B Marketing Solution & Licensing
  • 38. Powerful Marketing Tools LINE Official Accounts Effective way to communicate with customers, fans LINE Sponsored Stickers Innovative way to increase brand loyalty, coupons, and sales And more; Must Buy, LINE@, Licensing and Co-marketing
  • 39. How are OA followers different from others? • Active with using LINE • Open to marketing information • Interactive & Responsive • Tend to share benefits and info with friends through LINE • Advertisers’ primary target customers
  • 40. How to add on Official Account (OA)?
  • 41. OA specialty; On Air mode, a two way communication
  • 42. Global Clients on OA
  • 43. More engaging offer through sticker shop
  • 44. Sponsored stickers; Promotion effectiveness 1.5 million downloads in a day
  • 45. Sponsored stickers; Promotion effectiveness 735 K downloads in a day
  • 46. Sponsored stickers; Promotion effectiveness Event Promotion with Sponsored Sticker • Let Users download your Sponsored Sticker for free when a user add you friend or download your App • Increase your Artist/Brand/Product awareness and loyalty! • 让用户在加入帐号以后能够免费下载贴图 • 提高艺人/品牌/商品市场推广力
  • 47. Sponsored stickers; Promotion effectiveness • Reach bigger size target user base than OA alone with shorter time period • Expose brand contents • Effectively reach target customers and enhance brand contents exposure level
  • 48. Must Buy Pocky x LINE in Japan
  • 49. LINE@; the most suitable marketing tool for SMEs
  • 50. Co-Marketing and Licensing
  • 51. Co-Marketing and Licensing Thai Airways Thailand
  • 52. Co-Marketing and Licensing
  • 53. LINE Platform Stickers Brand products Story Contents + Advertisers  Engagement
  • 54. 多謝