mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients
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mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients

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Mr. HyunBin Kang

Mr. HyunBin Kang
Head Director of LINE Business Office, LINE
Speech topic: How to effectively use LINE as a communication platform to reach your clients

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mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients Presentation Transcript

  • Hello, Friends! October 11, 2013
  • What is LINE?
  • LINE is the world’s leading Mobile Platform
  • Marketing Content Service Communication
  • What has LINE achieved so far?
  • 260million users worldwide 150 100 (2013.1.18) 0 10 50 (Oct. 2013)
  • 460% Growth in number of users 440% Growth in number of messages sent * Annual Growth as of Aug,2013
  • 100million DLS Only 17 non-Google apps worldwide have achieved 100million+ downloads at Google Play
  • 100million + download club at Google Play includes * Facebook has over 500million downloads
  • One of the Most Popular Platforms in the World Google Play July 2013 Source: App Annie Index TM
  • Le Monde Successful mobile messenger LINE is getting lots of attention from the youth of France Media Outlets are Starting to Pay Attention to LINE
  • New York Times How LINE has overtaken Facebook, Twitter, and Google Plus as the biggest social platform in Japan Media Outlets are Starting to Pay Attention to LINE
  • Forbes LINE looks to replicate its success in Asia, EU and Latin America, in the US market Media Outlets are Starting to Pay Attention to LINE
  • What can LINE do for users?
  • LINE reinvents the way people communicate with each other
  • Email SMS Simple IM app Multi-featured Communication Platform
  • LINE Stickers A Whole New Way of Communication
  • Before
  • Now; Dynamic
  • Now; Let’s have a party
  • Now; Ecstatic
  • Now; Cool & Joyous
  • LINE Stickers Moon Brown Cony James Sally Edward
  • Brown & Cony’s Secret Date!
  • Brown & Cony’s Lovey Dovey Date!
  • over 10,000 stickers Available for free download and purchase at LINE sticker shop
  • Useful & Convenient Features Free Message
  • Useful & Convenient Features Group Chat
  • Useful & Convenient Features Free Voice Calling
  • Useful & Convenient Features Other Features (share photos, videos, audio messages, and location)
  • LINE is a Multi-device Compatible Cross Platform Communication Tool
  • Timeline Built-in SNS within LINE 63M Unique Visitors every day 54M Likes, Posts, Comments every day
  • LINE Games
  • 200,000,000 DL Some games have only been released In certain countries (downloads as of Sept. 2013)
  • Top Publishers by Monthly Revenue Excluding Games Google Play June 2013 Source: App Annie Index TM
  • Top Publishers by Monthly Revenue Excluding Games iOS June 2013 Source: App Annie Index TM
  • LINE B2B Marketing Solution & Licensing
  • Powerful Marketing Tools LINE Official Accounts Effective way to communicate with customers, fans LINE Sponsored Stickers Innovative way to increase brand loyalty, coupons, and sales And more; Must Buy, LINE@, Licensing and Co-marketing
  • How are OA followers different from others? • Active with using LINE • Open to marketing information • Interactive & Responsive • Tend to share benefits and info with friends through LINE • Advertisers’ primary target customers
  • How to add on Official Account (OA)?
  • OA specialty; On Air mode, a two way communication
  • Global Clients on OA
  • More engaging offer through sticker shop
  • Sponsored stickers; Promotion effectiveness 1.5 million downloads in a day
  • Sponsored stickers; Promotion effectiveness 735 K downloads in a day
  • Sponsored stickers; Promotion effectiveness Event Promotion with Sponsored Sticker • Let Users download your Sponsored Sticker for free when a user add you friend or download your App • Increase your Artist/Brand/Product awareness and loyalty! • 让用户在加入帐号以后能够免费下载贴图 • 提高艺人/品牌/商品市场推广力
  • Sponsored stickers; Promotion effectiveness • Reach bigger size target user base than OA alone with shorter time period • Expose brand contents • Effectively reach target customers and enhance brand contents exposure level
  • Must Buy Pocky x LINE in Japan
  • LINE@; the most suitable marketing tool for SMEs
  • Co-Marketing and Licensing
  • Co-Marketing and Licensing Thai Airways Thailand
  • Co-Marketing and Licensing
  • LINE Platform Stickers Brand products Story Contents + Advertisers  Engagement
  • 多謝