0
Hello, Friends!
October 11, 2013
What is LINE?
LINE is the world’s leading
Mobile Platform
Marketing

Content
Service

Communication
What has LINE
achieved so far?
260million
users worldwide

150
100
(2013.1.18)

0

10

50

(Oct. 2013)
460%
Growth in number of
users

440%
Growth in number of
messages sent

* Annual Growth as of Aug,2013
100million

DLS

Only 17 non-Google apps worldwide have achieved
100million+ downloads at Google Play
100million + download club
at Google Play includes

* Facebook has over 500million downloads
One of the Most Popular Platforms in the World
Google Play July 2013

Source: App Annie Index TM
Le Monde
Successful mobile messenger
LINE is getting lots of attention
from the youth of France
Media Outlets are Starting...
New York Times
How LINE has overtaken
Facebook, Twitter,
and Google Plus
as the biggest social platform
in Japan
Media Out...
Forbes
LINE looks to replicate
its success
in Asia, EU and Latin America,
in the US market
Media Outlets are Starting to P...
What can LINE do for users?
LINE reinvents the way
people communicate with each other
Email

SMS

Simple
IM app

Multi-featured
Communication
Platform
LINE Stickers
A Whole New Way of
Communication
Before
Now; Dynamic
Now; Let’s have a party
Now; Ecstatic
Now; Cool & Joyous
LINE Stickers

Moon

Brown

Cony

James

Sally

Edward
Brown &
Cony’s
Secret Date!
Brown &
Cony’s Lovey
Dovey Date!
over

10,000 stickers

Available for free download and
purchase at LINE sticker shop
Useful & Convenient Features

Free
Message
Useful & Convenient Features

Group Chat
Useful & Convenient Features

Free
Voice Calling
Useful & Convenient Features

Other
Features
(share photos, videos, audio messages, and location)
LINE is a Multi-device Compatible
Cross Platform Communication Tool
Timeline
Built-in SNS within LINE

63M
Unique Visitors
every day

54M

Likes, Posts, Comments
every day
LINE Games
200,000,000

DL

Some games have only been released
In certain countries
(downloads as of Sept. 2013)
Top Publishers by Monthly Revenue Excluding Games
Google Play June 2013

Source: App Annie Index TM
Top Publishers by Monthly Revenue Excluding Games
iOS June 2013

Source: App Annie Index TM
LINE
B2B Marketing Solution
& Licensing
Powerful Marketing Tools

LINE Official
Accounts
Effective way to
communicate
with customers, fans

LINE Sponsored
Sticker...
How are OA followers different from others?

• Active with using LINE
• Open to marketing information
• Interactive & Resp...
How to add on Official Account (OA)?
OA specialty; On Air mode, a two way communication
Global Clients on OA
More engaging offer through sticker shop
Sponsored stickers; Promotion effectiveness

1.5 million downloads in a day
Sponsored stickers; Promotion effectiveness

735 K downloads in a day
Sponsored stickers; Promotion effectiveness

Event Promotion with Sponsored Sticker
• Let Users download your Sponsored St...
Sponsored stickers; Promotion effectiveness
• Reach bigger size target user
base than OA alone with shorter

time period
•...
Must Buy

Pocky x LINE
in Japan
LINE@; the most suitable marketing tool for SMEs
Co-Marketing and Licensing
Co-Marketing and Licensing

Thai Airways
Thailand
Co-Marketing and Licensing
LINE

Platform
Stickers
Brand products
Story
Contents

+ Advertisers 

Engagement
多謝
mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients
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mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients

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Mr. HyunBin Kang
Head Director of LINE Business Office, LINE
Speech topic: How to effectively use LINE as a communication platform to reach your clients

Published in: Technology, Business
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Transcript of "mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients"

  1. 1. Hello, Friends! October 11, 2013
  2. 2. What is LINE?
  3. 3. LINE is the world’s leading Mobile Platform
  4. 4. Marketing Content Service Communication
  5. 5. What has LINE achieved so far?
  6. 6. 260million users worldwide 150 100 (2013.1.18) 0 10 50 (Oct. 2013)
  7. 7. 460% Growth in number of users 440% Growth in number of messages sent * Annual Growth as of Aug,2013
  8. 8. 100million DLS Only 17 non-Google apps worldwide have achieved 100million+ downloads at Google Play
  9. 9. 100million + download club at Google Play includes * Facebook has over 500million downloads
  10. 10. One of the Most Popular Platforms in the World Google Play July 2013 Source: App Annie Index TM
  11. 11. Le Monde Successful mobile messenger LINE is getting lots of attention from the youth of France Media Outlets are Starting to Pay Attention to LINE
  12. 12. New York Times How LINE has overtaken Facebook, Twitter, and Google Plus as the biggest social platform in Japan Media Outlets are Starting to Pay Attention to LINE
  13. 13. Forbes LINE looks to replicate its success in Asia, EU and Latin America, in the US market Media Outlets are Starting to Pay Attention to LINE
  14. 14. What can LINE do for users?
  15. 15. LINE reinvents the way people communicate with each other
  16. 16. Email SMS Simple IM app Multi-featured Communication Platform
  17. 17. LINE Stickers A Whole New Way of Communication
  18. 18. Before
  19. 19. Now; Dynamic
  20. 20. Now; Let’s have a party
  21. 21. Now; Ecstatic
  22. 22. Now; Cool & Joyous
  23. 23. LINE Stickers Moon Brown Cony James Sally Edward
  24. 24. Brown & Cony’s Secret Date!
  25. 25. Brown & Cony’s Lovey Dovey Date!
  26. 26. over 10,000 stickers Available for free download and purchase at LINE sticker shop
  27. 27. Useful & Convenient Features Free Message
  28. 28. Useful & Convenient Features Group Chat
  29. 29. Useful & Convenient Features Free Voice Calling
  30. 30. Useful & Convenient Features Other Features (share photos, videos, audio messages, and location)
  31. 31. LINE is a Multi-device Compatible Cross Platform Communication Tool
  32. 32. Timeline Built-in SNS within LINE 63M Unique Visitors every day 54M Likes, Posts, Comments every day
  33. 33. LINE Games
  34. 34. 200,000,000 DL Some games have only been released In certain countries (downloads as of Sept. 2013)
  35. 35. Top Publishers by Monthly Revenue Excluding Games Google Play June 2013 Source: App Annie Index TM
  36. 36. Top Publishers by Monthly Revenue Excluding Games iOS June 2013 Source: App Annie Index TM
  37. 37. LINE B2B Marketing Solution & Licensing
  38. 38. Powerful Marketing Tools LINE Official Accounts Effective way to communicate with customers, fans LINE Sponsored Stickers Innovative way to increase brand loyalty, coupons, and sales And more; Must Buy, LINE@, Licensing and Co-marketing
  39. 39. How are OA followers different from others? • Active with using LINE • Open to marketing information • Interactive & Responsive • Tend to share benefits and info with friends through LINE • Advertisers’ primary target customers
  40. 40. How to add on Official Account (OA)?
  41. 41. OA specialty; On Air mode, a two way communication
  42. 42. Global Clients on OA
  43. 43. More engaging offer through sticker shop
  44. 44. Sponsored stickers; Promotion effectiveness 1.5 million downloads in a day
  45. 45. Sponsored stickers; Promotion effectiveness 735 K downloads in a day
  46. 46. Sponsored stickers; Promotion effectiveness Event Promotion with Sponsored Sticker • Let Users download your Sponsored Sticker for free when a user add you friend or download your App • Increase your Artist/Brand/Product awareness and loyalty! • 让用户在加入帐号以后能够免费下载贴图 • 提高艺人/品牌/商品市场推广力
  47. 47. Sponsored stickers; Promotion effectiveness • Reach bigger size target user base than OA alone with shorter time period • Expose brand contents • Effectively reach target customers and enhance brand contents exposure level
  48. 48. Must Buy Pocky x LINE in Japan
  49. 49. LINE@; the most suitable marketing tool for SMEs
  50. 50. Co-Marketing and Licensing
  51. 51. Co-Marketing and Licensing Thai Airways Thailand
  52. 52. Co-Marketing and Licensing
  53. 53. LINE Platform Stickers Brand products Story Contents + Advertisers  Engagement
  54. 54. 多謝
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