SOCIAL MEDIA Revisited<br />Damien Steiner Smith<br />Social Media Consultant<br />Guerrilla Social Media<br />
Guerrilla Who?<br />US Navy<br />Legal Insurance Sales<br />Founder Guerrilla Social Media<br />Co-Organizer Social Media ...
Web Results<br />
Search Results<br />
SEO for free<br />
Think differently<br />About <br />Social Media<br />
Build online relationships<br />
Expand your brand through<br />Word of Mouth<br />
SOCIAL MEDIA MYTH#1<br />SOCIAL MEDIA IS 4 KiDs! <br />
SOCIAL MEDIA FACT #1<br /><ul><li>2009 Demographics and Statistics Report :  276% Growth in 35-54 year old users. </li></u...
SOCIAL MEDIA FACT#2<br /><ul><li>Fastest Growing Demographic of Facebook is WOMEN OVER 55!</li></ul>http://www.insidefaceb...
SOCIAL MEDIA MYTH#2<br /><ul><li>SOCIAL NETWORKS LIKE FACEBOOK AND TWITTER ARE A FAD</li></li></ul><li>SOCIAL MEDIA FACT #...
New Members?<br />
More Volunteers<br />
Current Fundraising<br />
Ongoing Change<br />
Email is a Pain<br />Generation Y and Z do not use email<br />
Their Decision Not Yours<br />Direct Selling<br />Direct Buying<br />
Paradigm Shift <br />
Paradigm Shift<br />
Social media was made for you<br />4 Charities<br />People want to help<br />People want to get involved<br />People want ...
Doing their part<br />
What Hasn’t Changed?<br />
WHAT REALLY MATTERS?<br />
Techie Boomers Rock<br />
Advancements in Technology<br />
3 Reasons to Get Social<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
What is Social Media??<br />
YES… UNSELFISH<br />
COLLABORATION IS THE FUTURE<br />
Meaningful… Listening<br />
Be Bilingual<br />
SPHERE OF INFLUENCE MARKETING<br />PEER GROUP MARKETING<br />No More Cliches<br />Sphere<br />
   Reasons NOT to Get Social<br />
What’s the Fuss??<br />
WHY ARE PEOPLE SO SOCIAL?<br />
3 Reasons to Get Social for Non-Profits<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
WHAT is Social Media for Non-Profits?<br />Brand Management<br />Customer Service<br />Long Term <br />Relationship Manage...
Are You A Connector?<br />
Capturing Top of Mind<br /><ul><li>You Talk about Your Cause
Needs, Wants Happenings
New Laws
Life Tips
Stories
Friends Passively Observe
You End up in Top of Mind
Their Friends Talk or Ask
You Get a Referral</li></li></ul><li>
Facebook Basics<br />Personal Social Network<br />Share Your Life<br />Family<br />Friends<br />Hobbies<br />Your Cause<br...
Facebook Must Do’s<br />Categorize Your Friends!<br />Categorization simplifies the usage of privacy filters<br />Set Priv...
Facebook Don’ts<br />DO NOT SPAM<br />Over-Asking<br />Repeatedly Sharing Games and Applications with Non-Users<br />Frien...
Organizational Buy-In<br />
Team Buy-In<br />
Friend and Family Buy-In<br />
Customer Buy-In<br />
INDUSTRY BUY IN<br />
Getting More Exposure<br />
Use the Power of 10<br />
Incentivize your Sphere<br />
Ask for Feedback<br />
Ask To Share Pictures<br />
Hold Contests<br />
Giveaways<br />
What is a Blog?<br />A Blog is whatever YOU want it to be!  <br />Your Blog is your perspective on life<br />Establish you...
Blog Where??<br />WORDPRESS<br />.COM<br />Web Hosted<br />Free<br />Tons of Plug-ins/Widgets<br />.ORG<br />Software<br /...
Traffic is the Key<br />
Meetup.com<br />$12 per month<br />Best Place to list your events!<br />Thousands of searches and new users daily<br />Use...
eventbrite<br />Free<br />Best Event Data Tracker Comparable to Google Analytics<br />Great for SEO<br />Can do Ticket sal...
     Online classifieds<br />Free<br />Highly searched<br />Free<br />
Upcoming SlideShare
Loading in...5
×

Social media revisited for charities and Non-Profits

589

Published on

Social Media For Charities and Non-Profits is a basics seminar that focuses on how non-profits can use social networking (primarily facebook) to generate members, volunteers and raise funds.

This seminar was done for the Kiwanis Mid Winter K-Family Reunion 2011 at the Old Dominion University Webb Center.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
589
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • http://socialmediastatistics.wikidot.com/age
  • http://socialmediastatistics.wikidot.com/age
  • A Tech savvy buyer is looking for experience not age. An agent with experience who can reach the client in their space will be successful
  • Competition is no longer the biggest enemy of businessThe Internet is making the ability of hiding secrets a virtual impossibility
  • Collaboration is the new competitive advantageAs large agencies take the lead in the unselfish sharing of information they will reap the benefits
  • Transcript of "Social media revisited for charities and Non-Profits"

    1. 1. SOCIAL MEDIA Revisited<br />Damien Steiner Smith<br />Social Media Consultant<br />Guerrilla Social Media<br />
    2. 2. Guerrilla Who?<br />US Navy<br />Legal Insurance Sales<br />Founder Guerrilla Social Media<br />Co-Organizer Social Media @ the Beach<br />Co-Founder Social Media Club Virginia Beach<br />
    3. 3. Web Results<br />
    4. 4. Search Results<br />
    5. 5. SEO for free<br />
    6. 6. Think differently<br />About <br />Social Media<br />
    7. 7. Build online relationships<br />
    8. 8.
    9. 9. Expand your brand through<br />Word of Mouth<br />
    10. 10.
    11. 11. SOCIAL MEDIA MYTH#1<br />SOCIAL MEDIA IS 4 KiDs! <br />
    12. 12. SOCIAL MEDIA FACT #1<br /><ul><li>2009 Demographics and Statistics Report : 276% Growth in 35-54 year old users. </li></ul>WHAT IS THE FASTEST GROWING<br />DEMOGRAPHIC OF FACEBOOK??<br />
    13. 13. SOCIAL MEDIA FACT#2<br /><ul><li>Fastest Growing Demographic of Facebook is WOMEN OVER 55!</li></ul>http://www.insidefacebook.com/<br />
    14. 14. SOCIAL MEDIA MYTH#2<br /><ul><li>SOCIAL NETWORKS LIKE FACEBOOK AND TWITTER ARE A FAD</li></li></ul><li>SOCIAL MEDIA FACT #3<br />FACEBOOK = 600M Users<br />TWITTER = 100M Users<br />
    15. 15. New Members?<br />
    16. 16. More Volunteers<br />
    17. 17. Current Fundraising<br />
    18. 18.
    19. 19. Ongoing Change<br />
    20. 20.
    21. 21. Email is a Pain<br />Generation Y and Z do not use email<br />
    22. 22. Their Decision Not Yours<br />Direct Selling<br />Direct Buying<br />
    23. 23. Paradigm Shift <br />
    24. 24. Paradigm Shift<br />
    25. 25. Social media was made for you<br />4 Charities<br />People want to help<br />People want to get involved<br />People want to be a part of something<br />Online is the place to find those people<br />
    26. 26. Doing their part<br />
    27. 27. What Hasn’t Changed?<br />
    28. 28. WHAT REALLY MATTERS?<br />
    29. 29. Techie Boomers Rock<br />
    30. 30. Advancements in Technology<br />
    31. 31. 3 Reasons to Get Social<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
    32. 32. What is Social Media??<br />
    33. 33. YES… UNSELFISH<br />
    34. 34. COLLABORATION IS THE FUTURE<br />
    35. 35. Meaningful… Listening<br />
    36. 36. Be Bilingual<br />
    37. 37. SPHERE OF INFLUENCE MARKETING<br />PEER GROUP MARKETING<br />No More Cliches<br />Sphere<br />
    38. 38. Reasons NOT to Get Social<br />
    39. 39. What’s the Fuss??<br />
    40. 40. WHY ARE PEOPLE SO SOCIAL?<br />
    41. 41. 3 Reasons to Get Social for Non-Profits<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
    42. 42. WHAT is Social Media for Non-Profits?<br />Brand Management<br />Customer Service<br />Long Term <br />Relationship Management<br />Sales Force Expansion<br />
    43. 43. Are You A Connector?<br />
    44. 44. Capturing Top of Mind<br /><ul><li>You Talk about Your Cause
    45. 45. Needs, Wants Happenings
    46. 46. New Laws
    47. 47. Life Tips
    48. 48. Stories
    49. 49. Friends Passively Observe
    50. 50. You End up in Top of Mind
    51. 51. Their Friends Talk or Ask
    52. 52. You Get a Referral</li></li></ul><li>
    53. 53. Facebook Basics<br />Personal Social Network<br />Share Your Life<br />Family<br />Friends<br />Hobbies<br />Your Cause<br />80/20 – ish Rule<br />80% Personal Content<br />20% Professional Content<br />Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.<br />
    54. 54. Facebook Must Do’s<br />Categorize Your Friends!<br />Categorization simplifies the usage of privacy filters<br />Set Privacy Filters to Your Comfort Level<br />ENGAGE OTHERS!<br />Post comments on friend’s updates<br />People Share info because they want to be acknowledged<br />Use the LIKE Button!<br />
    55. 55. Facebook Don’ts<br />DO NOT SPAM<br />Over-Asking<br />Repeatedly Sharing Games and Applications with Non-Users<br />Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)<br />Repeatedly send Fan Page Suggestions to Friends<br />
    56. 56. Organizational Buy-In<br />
    57. 57. Team Buy-In<br />
    58. 58. Friend and Family Buy-In<br />
    59. 59. Customer Buy-In<br />
    60. 60. INDUSTRY BUY IN<br />
    61. 61. Getting More Exposure<br />
    62. 62. Use the Power of 10<br />
    63. 63. Incentivize your Sphere<br />
    64. 64. Ask for Feedback<br />
    65. 65. Ask To Share Pictures<br />
    66. 66. Hold Contests<br />
    67. 67. Giveaways<br />
    68. 68. What is a Blog?<br />A Blog is whatever YOU want it to be! <br />Your Blog is your perspective on life<br />Establish yourself as an Expert<br />Set yourself apart from the competition<br />
    69. 69. Blog Where??<br />WORDPRESS<br />.COM<br />Web Hosted<br />Free<br />Tons of Plug-ins/Widgets<br />.ORG<br />Software<br />You Host (ex. GoDaddy)<br />More Customization <br />More Plug-ins<br />
    70. 70. Traffic is the Key<br />
    71. 71. Meetup.com<br />$12 per month<br />Best Place to list your events!<br />Thousands of searches and new users daily<br />Users are notified weekly of new events<br />
    72. 72. eventbrite<br />Free<br />Best Event Data Tracker Comparable to Google Analytics<br />Great for SEO<br />Can do Ticket sales<br />
    73. 73. Online classifieds<br />Free<br />Highly searched<br />Free<br />
    74. 74. The Video Revolution<br />
    75. 75. Old Friends = New Referrals<br />
    76. 76. Reflect Your Values<br />Your Online Social Strategy is the Digital You<br />Your Personal Values Should Manifest in the Digital World<br />Be Genuine – If Not People will Detect it and you are DONE.<br />
    77. 77. CONTENT IS ABOUT YOU<br />RELEVANT IS ABOUT THEM<br />What is Relevant Content?<br />
    78. 78. The Law of Self Regulation<br />
    79. 79. QUESTIONS?<br />DAMIEN STEINER SMITH<br />GUERRILLA SOCIAL MEDIA<br />757-748-6856<br />Damien.smith@guerrillasocialmedia.com<br />www.guerrillasocialmedia.com<br />

    ×