Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.

1. @shawna0527
SEO Deep dive
Digital Marketing
Tools for Success

2. @shawna0527
About Me!
Gruen Agency
Full-service digital marketing agency
• SEO
• Paid Search
• Social Media
• Content Marketing
• Web Development
• Local Search
Shawna Kenyon
Director of SEO

3. @shawna0527
COURSE SCHEDULE
1. Times Have Changed
2. Understanding Your Customers
3. What Do You Want To Accomplish?
4. Are You Prepared?
5. How Are You Going To Get There?
6. Organic Vs. Paid
7. What Do You Want To Say?
8. Get Social!
9. How To Integrate Mobile
10. Do I need Help?
11. How Long Will This Take?
12. How Can We Help?
13. Q&A

4. @shawna0527
Times Have Changed
Number of Online Users: 3,019,291,091
61% of global Internet users
research products &
companies online.
44% of shoppers begin by using
a search engine.

5. @shawna0527
Awareness
Consideration
Purchase
Interest
Retention
Advocacy
Customer Habits Have Changed

6. @shawna0527
Do You Know Where You’re Going?
Every successful strategy starts with an
understanding of where you are, where
you want to be and how you’ll get there.

7. @shawna0527
Who is your audience?
Do you understand their
pain points?
What is your buying cycle?
What is the customer life
cycle?
What does your
competition do well?
How will you execute?
WHAT ARE
YOUR GOALS??
How Will You Get There?

8. @shawna0527
Q. Is Your Site Set Up For Converting Traffic?
Q. Do You Know How People Search For Your Products Or Services?
Q. Is Your Business Location Or Service Based?
How Will You Get There?

9. @shawna0527
ORGANIC vs. PAID
Organic Search Benefits
ü Trust & Credibility
ü Evergreen
ü Click Through Rates
Organic Search Challenges
ü Time
ü Resources
Paid Search Benefits
ü Time
ü Targeting
ü Click Through Rates
Paid Search Challenges
ü Cost
ü Distrust
ü Momentary

10. @shawna0527
Content Marketing Lessons
Lesson #1
Tell Your Own Story
Lesson #2
Be a Problem Solver
Lesson # 3
Do Something Unexpected

11. @shawna0527
Content Marketing Lessons
Lesson
#1
Tell
Your
Own
Story
Lesson
#2
Be
a
Problem
Solver
Lesson
#
3
Do
Something
Unexpected
46% of web users look
to social media when
making a purchase
3 in 5 small business
owners say they have
gained new customers
with social media
67% of Twitter
users are more
likely to buy from
brands they follow
on Twitter
Get Social!

12. @shawna0527
Content Marketing Lessons
Get Social!
A recent Neilson
study found that
the average
consumer spends
more than 7 hours
per month on their
phone.
70% of those
devices are smart
phones.
Don’t Forget About Mobile

13. @shawna0527
Should You Outsource?
More than 50% of
enterprise
businesses
outsource all or part
of their SEO
planning and
execution.

14. @shawna0527
Phase 1
Months: 1 – 3
• Correct technical issues
• On-page tactics deployed
• Little change in organic
search
Phase 2
Months: 4 – 9
• Start to see minor
victories
• Blog Posts
• Impressions & CTR
increase
Phase 3
Months: 10 – 12
• SEO strategy should be
producing more results
• Ability to refine &
improve
How Long is the Journey?

15. @shawna0527
We’ve Got Your Back!
Ask Gruen how we can
help you achieve your
marketing goals!

16. @shawna0527
THANKS!!!!
P.S. – You Can Totally View
This Presentation here
http://slidesha.re/1z8iI6r

17. @shawna0527
Q&A
Q&A
skenyon@gruenagency.com
952-567-2908