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Portfolio Dora Desiderio-Eaton COMM 320 Spring 2011

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2011 Professional Communications Portfolio - project in progress

Education
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Portfolio Dora Desiderio-Eaton COMM 320: Craig A. DeLarge MBA, Design Management Spring 1 2011
Information for the viewer… ,[object Object],[object Object]
Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section One ,[object Object]
Good & Bad Advertisements ,[object Object],[object Object],[object Object],[object Object]
Good Advertisement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bad Advertisement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reference Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reflection: Good and Bad Advertisements ,[object Object],[object Object],[object Object]
Section Two ,[object Object]
Challenging Communication Opportunity ,[object Object],[object Object],[object Object],[object Object]
Challenging Communication Opportunity ,[object Object],[object Object],[object Object]
Un-sticking a very sticky idea… ,[object Object],[object Object],[object Object]
… so that another idea will stick. ,[object Object],[object Object]
SUCCES Model ,[object Object],[object Object],[object Object],[object Object]
SUCCES continued… ,[object Object],[object Object],[object Object],[object Object]
Achieving ‘SUCCES’ ,[object Object]
Reference Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reflection: Challenging Communication Opportunity ,[object Object],[object Object],[object Object],[object Object]
Section Three ,[object Object]
The Art of WOO ,[object Object],[object Object],[object Object],[object Object]
Winning Others Over (WOO): How I effectively use WOO styles in my professional communications. ,[object Object],[object Object],[object Object],[object Object]
WOO and SUCCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reference Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reflection: The Art of WOO ,[object Object],[object Object],[object Object],[object Object]
Section Four ,[object Object]
Selected Brand. Emotional Appeals and Stories ,[object Object],[object Object],[object Object],[object Object]
Selected Brand. Emotional Appeals and Stories ,[object Object],[object Object]
My selected brand: Every brand involved in the (Red) campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Celebrity Endorsements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Appealing to Self-Interest ,[object Object],[object Object],[object Object],[object Object],[object Object]
(RED) Campaign Brand Sponsors
In conclusion… ,[object Object],[object Object],[object Object]
Reference Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reflection: Selected Brand. Emotional Appeals and Stories ,[object Object]
Section Five ,[object Object]
Technologies ,[object Object],[object Object],[object Object],[object Object]
Technology and Communication ,[object Object],[object Object]
Technology and SUCCESs (Heath) My ability to communicate effectively by using technology may be expressed by using Heath’s SUCCESs model as described below: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The evolution of technology…
Technology and SUCCESs (Heath) continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credible technology and other resources… ,[object Object],[object Object]
Technology and SUCCESs continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology impact’s on my personal communication… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Augmented Reality Augmented Reality (reality augmented by technology with communication tools built on the web and displayed through a “window”…in this case, the window being an iPhone). (Jarvis)
Augmented Reality continued… ,[object Object],[object Object],[object Object]
Other Assistance Provided by Technology… Websites like MediaBuzz have assisted me in locating much needed resources to pursue my education. This information is communicated to me with no effort on my part other than my initial acceptance to receive regular email updates and notifications. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Assistance Provided by Technology continued… ,[object Object],[object Object]
Reference Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reference page continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reflection: Technology ,[object Object]
Section Six ,[object Object]
Cultural Communication ,[object Object],[object Object],[object Object],[object Object]
The Lewis Cross Cultural Communication Model ,[object Object],[object Object]
Simple ,[object Object]
Simple continued… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Unexpected ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concrete ,[object Object],[object Object],[object Object]
Concrete continued… ,[object Object],[object Object]
Credible ,[object Object],[object Object]
Emotional ,[object Object]
Emotional continued… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stories continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stories continued… ,[object Object]
In conclusion… ,[object Object],[object Object],[object Object]
Reference Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reference Page continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reflection: Cultural Communication ,[object Object]

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Portfolio Dora Desiderio-Eaton COMM 320 Spring 2011

  • 1. Portfolio Dora Desiderio-Eaton COMM 320: Craig A. DeLarge MBA, Design Management Spring 1 2011
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  • 41. The evolution of technology…
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  • 46. Augmented Reality Augmented Reality (reality augmented by technology with communication tools built on the web and displayed through a “window”…in this case, the window being an iPhone). (Jarvis)
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Editor's Notes

  1. Inspiration, Pass It On. Alex’s Lemonade Stand - Good advertisement: Image Source Page: http://www.values.com/billboards (Note: To view full story/ad visit: https://www.alexslemonade.org/)
  2. don’t drink and drive – Bad advertisement: Image Source Page: http://amookerjee.blogspot.com/2009/08/spray-some-arabica.html
  3. Image Source Page: http:// www.rubberball.com/search_detail.php?id =b025625
  4. Image Source Page: http://www.bigstockphoto.com/image-6917743/stock-photo-future-and-past
  5. Image Source Page: http://www.rashmipriya.com/entrepreneurs-life-only-success-and-no-failures
  6. Image Source Page: http:// www.lexiconrelocation.com/providernetworksindex.asp
  7. Image Source Page: http://www.rashmipriya.com/entrepreneurs-life-only-success-and-no-failures
  8. Image Source: http://darmano.typepad.com/logic_emotion/2008/06/brand-stairway.html
  9. The Red Manifesto Image Source Page: http://homepage.mac.com/thebecker/iblog/B533212817/C626155530/E20061013090751/index.html
  10. Bono and Oprah Image Source Page: http://www.oprah.com/slideshow/oprahshow/oprahshow1_ss_20061106/13 Spielberg Image Source Page: http://www.ageventurenewsservice.com/ADGap061012.htm Bono’s Red Campaign Image Source Page: http://www.thirdwayblog.com/category/press/
  11. Bono’s Red Campaign Image Source Page: http://www.thirdwayblog.com/category/press/
  12. Drogba-BonoImage Image Source Page: http://therightwinger.co.za/tag/campaign/ Gap Red Shirt Image Source Page: http://www.smalrus.com/category/thesis/page/2/ Cente(red) Image Source Page: http://www.good.is/post/squandered/ Bono’s Red Campaign Image Source Page: http://www.thirdwayblog.com/category/press/
  13. Image Source Page: http://picasaweb.google.com/lh/photo/t3frKu3MCVauz6sWplPutw
  14. Image Source Page: http:// encefalus.com /cognitive/dealing-informational-overflow/ Image Source Page: http:// www.cobrapitstop.com/photos.html Image Source Page: http:// www.majoreventsint.com/pub/news.php?mscID =245
  15. Wikipedia Image Source Page: http://www.debateitout.com/is-wikipedia-a-reliable-source-for-credible-information.html Credible technology sites: Image Source Page: http:// founderstech.wikispaces.com /
  16. Image Source Page: http://helpingpsychology.com/communication-technology-may-lead-to-disconnection Tech chart Image Source Page: http://www.edu.gov.mb.ca/k12/tech/imym/6/student/ict_map.html Augmented Reality: Image Source Page: http://www.zonkio.com/augmented-reality-technology-and-communication_1700.html
  17. Image Source : spotlight@m.mediabuzz.monster.com
  18. Image Source Page: http://www.onlinecolleges.net/2010/01/26/the-history-of-online-education/
  19. Image Source Page: http://www.best-career-match.com/cross-cultural-communication.html
  20. Image Source Page: http:// rainbows.typepad.com /blog/
  21. Image Source Page: http://cccmfu.blogspot.com/2009/01/2009.html
  22. http://www.cisphl.org/?page_id=3
  23. IMAGE SOURCE PAGE: http://www.presbymusings.com/2010/08/family-values-week-3-simple-living.html
  24. Image Source Page: http://marcbowles.com/courses/frontline/fmb8/fmb8c.htm
  25. Image Source Page: http:// www.emeraldinsight.com/journals.htm?articleid =1722743&show=html
  26. Image Source Page: http://www.napavalley.edu/Library/Pages/Speech.aspx
  27. Image Source Page: http://www.seerenespeak.com/2009/12/the-communication-illusion/
  28. Image Source Page: http://www.theleanwayconsulting.com/2010/07/hierarchy-of-lean-business-needs.html