Task 9 - Research Using Quantitative Methods Such as Questionnaires

1. Task 9 – Audience Research Using Quantitative Methods Such As
Questionnaires
The Stereotypical Audience Profile
•Gender - Male
•Age - 16-24
•Social class – Working class
•Ethnicity – Afro-Caribbean
•Interests – Interest include: Spending time with
friends, listening to music, spending time caring
about fashion and relationships
•Dress sense – Dress sense that a stereotypical
audience would have is: baseball caps, high-topped
trainers, jewellery, and jeans.
•Why they listen to hip-hop – The stereotypical audience would listen to hip-hop due relating the
social issues in the music to their personal lives.
•How often – They would listen to music on a daily basis it is their inspiration.
•What they would like in magazines – They like the magazines that contain current: artist, gigs,
problems, and artists news. So, they can keep up to date with their favourite artist.

2. My Target Audience (Profile of a Typical Audience)
His Music Magazine
General Background Preferences:
Information: He likes hip-hop and rap
Name: Mustafa Shihub magazines and he enjoys
Ethnicity: Libyan reading about the latest
Location: Currently lives in artists. Also he likes advert
Acocks Green, Birmingham. which can show him
He’s planning to be a musician instruments and techniques
in the future. to make his own personal
music better.
How He Uses Music:
His Feelings about Music
He uses music to beatbox
Magazines:
and creates beats on his
He likes reading magazines
computer. He also listens
that he can relate with.
to music for inspiration.
They have to have
He consistently needs to
relevance to the music he
keep update with the
listens to and he needs to
latest music trends and
know the artists that the
he's always reading about
magazine contains so he
music artists.
can be interested.
Hobbies:
Beat boxing, gaming, Favourite Music:
clothing, hats, shoes and His favourite is hip-hop
going out. however; he enjoys rap,
dubstep and R&B.

3. Target Audience Research – Focus Group
My Focus Group
For this research task, I spoke to 6 males aged 16-24 who are of different backgrounds and
ethnicities. However, they all like enjoy listening to hip-hop music. I asked them various different
questions on what they would like to see in a hip-hop music magazine. I’m going to analyze these
results to determine what will be ideal to include in my hip-hop magazine.
The 6 Males I Asked Were:
• James B
• Lewis B
• George M
• Mustafa S
• Darious G
• Ryan T
I discussed with them 11 questions and noted the results they are shown below
Section 1 - The Front Cover:
1. What images would you like to see on the front cover? We discussed this question and we
come to the agreement that a male artists should be used throughout this can be a main
attraction point. Also, we discussed the use of a microphone to show the hip-hop genre.
Finally, we talked about a theme to use for the front cover and everyone said that a graffiti
theme would definitely work well.
2. What cover and sell lines should be used? We spoke and decided that the cover lines
should revolve around artist’s gossips and hip-hop events. The discussion developed and a
good idea arose and this was to use a flasher to advertise a double page spread poster
inside.
3. What colours would be appropriate? The colour scheme was quite easy to discuss.
Everyone said that I need to keep my colour scheme basic black, white, red and yellow. The
reason for this is that I have basic colours then I have two bright house styles to stand out,
which will attract the audience’s attention.
4. What type of language would you expect? Everyone in the group said that I need to use
appropriate language so they said if I’m quoting an artists dialogue then I can use slang.
However, when writing the commentary text of the magazine I need to use standard
language so all audiences can understand it.
Section 2 – The Contents Page:
5. What type of images would you like and how many? The group suggested that I use 2-4
images and to have 1 dominant image this will be to attract various different hip-hop
tastes.
6. What would you want to be contained within the magazine? The group stated that they
would like to see a wide range of categories: interviews, gig listings, local event, gossip and
posters.
7. How much text and images should be used? The group and I discussed this and came to
the conclusion that I need to include and eye catching amount of images with just enogh

4. text to make the page look appropriate and no have too much text so it looks dull and
boring.
Section 3 – The Double Page Spread Article:
8. What Image should I used for the article? The group and I decided that I should use
images that have a strong link with the hip-hop artist on the front also for there to be an
article on this male artist too. Secondly, we said that the double page spread should have
the same theme as the other pages so that the magazine portrays the effect of the hip-hop
genre.
9. What should I write the article about? This question was resolved very fast. We decided
that I should write an article on how the hip-hop artists has became famous so fast and
how his life was when he lived in the ghetto slums.
10. What language should I use? This question was discussed about all the different parts of
the magazine. We all suggested that the magazine should have elements of ghetto
language but for me to convey this through artist’s dialogue as some readers may not
understand it and might want to read the articles.
11. What elements should dominant my article page? We discussed whether images or text
should dominant my article. We finally come to the conclusion that I have a main image on
one page with the date, page number and mast head in the bottom corner. On the main
image page for there to be themes of hip-hop such as graffiti. Then on the other page we
discussed about having one smaller image and then the text article. Also I need to include
other features such as quotes from the artist on this page too.
Conclusion
To conclude, I believe that this task was very significant in helping me distinguish the final
methods, themes and elements that I’m going to use when creating my magazine. I will carry
through most of these ideas and create a hip-hop genre magazine that attracts the correct
audience.
Title
Task 10
booyahhh