The document provides 10 innovative job description examples that enhance the candidate experience. Examples include Brightroll's 'create your own job' concept, Kickstarter's clear expectations for candidates, and Zappos' focus on company culture rather than traditional postings. The approaches aim to better connect with potential applicants by fostering transparency and understanding between candidates and employers.

1. 10 Unique Job
Description Examples

2. 2
1. BrightRoll
This isn’t your typical job description.
Actually, it’s not a job description at all!
BrightRoll recently posted a “Create Your
Own Job” description to attract great
candidates whose skills don’t necessarily
fit into an open position.

3. 3
Create Your Own Job

4. 4
2. Kickstarter
Many job seekers view a job
description, apply and then hear
silence. To provide a great candidate
experience, Kickstarter tells the
candidate exactly what to expect
next.
Kickstarter can’t take all the credit on
this one, they were inspired by
Hacker School.

5. 5
Setting the Expectations

6. 6
3. Come Recommended
Come Recommended also provides a
detailed outline of the hiring process, so
that candidates have a step-by-step
understanding of what’s ahead.
This description also maps out their
expectations of candidates, which filters
out ones that can’t successfully manage
deadlines.

7. 7
Explaining the Hiring Process

8. 8
4. Zappos
You won’t see any job postings on their
site. Zappos is creating a new path.
They invite interested candidates to read
about what they are doing, meet their
departments and see photos of the
different team members. It’s a different
tactic that allows candidates to get to
know the company and the team they
would be working with.

9. 9
SURPRISE!

10. 10
5. Intuit
Oftentimes, candidates read a job
description and determine that
they aren’t the right fit. To avoid
losing great talent, Intuit redirects
candidates to other opportunities.
Below each job description, Intuit
shows other open positions
available within the same field.

11. 11

12. 12
6. Slack
Many job descriptions list requirements that
might not actually line candidates up for
success. Slack calls these attributes “Great
to Haves,” knowing that a top programmer
doesn’t necessarily have an engineering
degree.
By creating this bonus list, they aren’t
missing out on great candidates, rather they
are increasing their chances to land
someone even more exceptional.

13. 13

14. 14
7. OnDeck
A job description’s purpose is to attract
candidates, showcase what the
company needs, as well as what
they’re looking for. OnDeck wants to
create a mutual understanding that
along with offering candidates a job
they know they are getting a great
offer in return – you!

15. 15

16. 16
8. Adobe
Adobe’s career page feels like an
open dialogue. First, they start by
sharing who the company is, the
challenge they are experiencing
(we like that! who else openly
shares this?) what the expectations
are for each candidate and what
will line them up for success.

17. 17

18. 18
9. Infusionsoft
Infusionsoft takes a simple but
direct tactic by explicitly stating
what type of person will make a
top performer in the role – and
what will not.

19. 19

20. 20
10. GitHub
GitHub’s approach is speaking
directly to the candidates (what a
concept!). They thoroughly explain
where the candidate fits in, basic
requirements, and things to avoid.
A clear and mutual understanding
from the beginning creates open
communication for both the
candidate and hiring managers.

21. 21