3. INTRODUCTION
My Media Studies Foundation Portfolio preproduction Task
is to research into existing magazine producing
companies. I will research into magazine products that are
published by relevant companys and that are similar to the
one I intend to design and make. Through this I will find
out- what magazine companies produce fashion
magazines, the demographics they cater for, other medias
owned by the company, examples of cross media
convergence and subsidiaries. Through this I will achieve
an understanding of the corporations who publish fashion
magazines. By taking notes of their publication styles and
marketing techniques, I will be able to create a successful
fashion magazine which fit in with the publications that
existing companies are publishing.
5. RESEARCH ON THE MAGAZINE, TEEN
VOGUE
• Teen Vogue magazine started as an adaptation of Vogue for teenage
girls
• The magazine is published by an American mass media company called
Advance Publications
• The first issue to be released was in the Fall of 2000
• Jessica Simpson was the first teen sensation to appear on the cover of
Teen Vogue
• Teen Vogue releases magazines monthly that focuses on fashion trends,
current styles, celebrity stories and details from the latest entertainment
events
• The target audience for this magazine is teenagers with an interest in
fashion
17. RESEARCH INTO MAGAZINE,
SEVENTEEN
• Seventeen is an American magazine for teenagers.
• It was the first teen magazine established in the United States.
• The magazine's reader base is 10–19 year-old females.
• It was first published in September 1944 by Walter
Annenberg's Triangle Publications.
• Soon after its debut, Seventeen took a more fashion and
romance-oriented approach in presenting their material,
while still maintaining their model of promoting self-
confidence in young women.
18. RESEARCH INTO OTHER MAGAZINES
PRODUCED BY HEARST CORPORATION
• Magazines published by Hearst
19. HEARST CORPORATION MAGAZINES
Advanced Publications (Conde Nast) who produces Teen
Vogue, Hearst Corporation is an American mass media
company that holds more that 300 magazines world wide.
One of the magazines it owns is Seventeen magazine
which is a teenage magazine.
•Other magazines owned by Hearst are:
•Harper's Bazaar
•ELLE
•Marie Claire
•Cosmopolitan
•Esquire
21. HEARST CORPORATION
DEMOGRAPHICS
The demographics that Seventeen magazine
caters for are:
•28 billion (to the USA)
•14 billion (to the UK)
•18 billion (to Europe, Middle East and Africa)
•9 billion (to Asia)
22. OTHER MEDIAS OWNED BY HEARST
CORPORATION
• Newspapers owned by Advanced Publications
23. HEARST CORPORATION NEWSPAPERS
Hearst corporation also owns a number of
Newspapers, such as:
•San Francisco Chronicle
•The News-Times
•
•Greenwich Time
•The Advocate
•Connecticut Post
24. RESEARCH INTO CROSS MEDIA
CONVERGENCE
• Hearst corporation Internet and Television companies
25. HEARST CORPORATION CROSS MEDIA
CONVERGENCE
Television and Cable companies
•Esquire Network (joint venture with NBC Universal)
•A+E Networks (owns 50%; shared joint venture with The Walt
Disney Company)
•ESPN Inc. (owns 20%; also shared with Disney, which owns the
other 80%)
Internet and digital companies
•Answerology
•AwesomenessTV (25%; shared joint venture with
DreamWorks Animation, who owns majority)
•Kaboodle
27. HEARST CORPORATION SUBSIDIARIES
• Hearst Magazine is a Subsidiary of Hearst
corporations which owns many other types of
media such as:
• Hearst television
• CDS Global
• First DataBank
• iCrossing
• King Features Syndicate
29. SUMMARY
Through doing my research into existing media publications I have realised that global corporation such as
Advanced Publications and Hearst Corporation publish, produce and own a variety of different media
products/texts. Which can be identified by the similar logo fonts used by their companies- such as
newspapers. They successfully appeal to many target different audiences either on a large market scale or
specific niche market.
Both companies produce similar publishing products that are aimed at same audience demographics. Each
company is producing fashion orientated magazines that are well known and respected world wide.
While doing this research I have noticed that the companies are producing magazines aimed at teenage
audiences.
Both publishing houses would be perfect companies to produce with, as they would both have the
experience and power to successfully publish and market magazines similar to the one that I intend to
design and make. They also have knowledge and marketing tools in place to aim my product at the
appropriate target audience. Advanced Corporation is the 44th
biggest privately owned company in the
world, according to Forbes magazine, they produced the most successful magazines on todays market- such
as Vogue and GQ. Advanced Corporation magazines are popular, current and in high demand showcasing
that they clearly know how to attract the readers eye. On one hand I would like to publish my magazine with
Advanced Publications, yet with my magazine design being similar to Teen Vogue, working in close proximity
my main competitor could prove terminal for my magazines success.
Seventeen magazine has been produced by Hearst corporation since 1944, meanwhile Advance
Corporation have only been producing Teen Vogue since 2000. This shows that Hearst Corporation has years
of experience in producing successful teen magazines, which would come in handy when marketing my
magazine. Hearst Corporation produces mainly women magazines such as- Cosmopolitan, Elle and Harpers
Bazaar. They however do produce Seventeen magazine that is a cheerful and young teen fashion magazine,
in contrast the magazine I wish to create will be an editorial and high street fashion magazine aimed and
older teens.
Which concludes that Hearst Corporation would be the most appropriate publishing company to produce
and market my magazine with.
