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by Guy Kawasaki

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How to use LinkedIn to kick ass

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Linkedin Presentation Transcript

Guy Kawasaki’s 10 Ways to Use LinkedIn

1. Increase your visibility Add connections to increase the probability of being seen.

2. Improve your connectability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.

3. Improve your Google PageRank. Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature.

4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile.

5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.

6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.

7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.

8. Gauge the health of the company. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship.

9. Gauge the health of the industry. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.

10. Track startups. Find out who is doing new startups by searching for “stealth” or “new startup.” Sort by degrees to see people closest to you first.

Guy Kawasaki’s 10 Ways to Use LinkedIn Slide design by Check them out at www.ethos3.com

Darrel Jackson, All of the above at Work, home, Starbucks, anywhere there’s net access Thanks for the tips. I was able to embed a personal video commercial on my profile and hits increased substantially. I'm pleased with how it came out. http://www.linkedin.com/in/darreljackson 1 year ago

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harrypotter12 Excellent and very helpful. Great Presentation.

Thanks for sharing.
Parcel delivery from http://www.clickandsendparcel.com 1 year ago

4mysales The man is a marketing genius. Use the social experience to build upon itself. Here is a quick video on how to leverage this entire resource.

1 year ago

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We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

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Website: www.MyEntrepreneurCommunity.com

Tekstsprutten at Tekstsprutten Nice and short overview. 1 year ago

liyuanhelen Good tips, but how does LinkedIn better work for the comapny marketing, B2B firms? Looking for the sugeestions. Thanks! 2 years ago

Bryan deSilva, Kronos Workforce Central Implementation Project Manager at Improvisations, Inc What does having a custom profile URL have to do with google ranking? 3 years ago

Leo Zalki, Green Entrepreneur at MarsVapours LinkedIN really works and a great presentation. 3 years ago

guesta40b33c Great tips through the brief set of slides. Guy Kawasaki knows how to promote Linked In 4 years ago

Jessica Miller-Merrell, SPHR, HR Consultant & New Media Specialist at Xceptional HR Great message. Just posted this to my blog at www.bloggingforjobs.blogspot.com

Jessica 4 years ago