SMALL BUSINESSWEBINAR SERIESHOW TO BECOMEA SOCIAL ALL-STARPatrick Galvin - Galvin CommunicationsA MORE DEDICATED CONNECTION
Lessons from Bella the Boxer on   Becoming a Social All-Star         Patrick Galvin       Chief Galvanizer    Galvin Commu...
Bella’s Digital DebutDevoted Blog Followers and New York Times Feature about   Bella’s Boxer Shorts Blog Inspire Us to Wri...
Bella’s Book Self-Published Book with No Marketing BudgetLeads to Focus on Social Media for Sales Success
Lesson One:  Stay True to Your BrandMore than 30,000 Views on YouTube & Sales Spike with Book Trailer Launch
Developing Brand• Present your product, service or company  clearly and succinctly• Be consistent across platforms• Stay o...
Lesson Two:    Cultivate Your FollowersMore than 500 Engaged Followers on Twitter
Cultivating Follower Loyalty• Listen closely to your followers and those you  seek as followers• Interact with your follow...
Lesson Three:Build Community ThroughMore than 4,300 Facebook “Likes”
Promoting Community•   Ask questions•   Respond to feedback•   Share stories and ask others to share theirs•   Request pho...
Lesson Four:Discover and Develop Products Social Media Followers Inspired Move intoClothing and Provided Design Suggestions
Finding Products that Fit a• Listen to what your followers talk about• Look for products that support their causes• Get fe...
Lesson Five:Use Social Media to Get Press
Generating Press with Social• Follow journalists via social media• Learn what interests them• Use social media to pitch jo...
Good Luck Becoming a Social All-      Questions or Comments?      Contact Patrick Galvin at         503-249-8800 or
SMALL BUSINESSWEBINAR SERIESHOW TO BECOMEA SOCIAL ALL-STARJan Wallen - LinkedIn WorksA MORE DEDICATED CONNECTION
Frontier CommunicationsSocial Media All-Star Panel         Panelist:       JAN WALLEN
Social Media is a Game Changer --It’s changing the way we do business1. People are looking for products and services:     ...
LinkedIn Top 31. Profile – silent salesperson, optimized2. Recommendations3. Your activity as the Expert –   marketing, upd...
Success Story . . .      Karen Jacobsen – “The GPS Girl”Before:•   Overwhelm•   “Too much to do”•   “I’m not doing enough”...
Success Story . . .   Karen Jacobsen – “The GPS Girl”Before:• On LinkedIn – “accidentally”  – 2 profiles  – 150 connections...
Karen’s profileBefore:• Missing opportunities• No-one was finding her profile• Not on Google
As we worked together . . . 1. Profile    Complete, up-to-date    Optimized – keywords    Her compelling story 2. What d...
Karen’s profile -- headline
Summary
Changes . . .1. Headline2. Summary – compelling story & value3. Profile complete & optimized   (keywords)4. Marketing campa...
After . . .“In the driver’s seat”•   In control – tracks social media results•   Clear on what to do•   Consistent, focuse...
Success Summary . . .• Social media shows you’re the Expert• You can be in control, in the driver’s  seat• Get more:  Cli...
Next Steps & Action Plan . . .1. Review all your profiles:  Optimize (keywords)  Align  Differentiate2. Market to your n...
SMALL BUSINESSWEBINAR SERIESHOW TO BECOMEA SOCIAL ALL-STARRyan Lewis - Bonfire Social MediaA MORE DEDICATED CONNECTION
Cover PageTactics and Results
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics         Unique Results
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics         Unique Results• Ma...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Grove Case Study  A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics          Unique Results• M...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in                               t...
Our Effectiveness in Numbers
Our Effectiveness in Numbers• Only 12% of companies  surveyed indicate they  are effective users of  social media.
Our Effectiveness in Numbers• Only 12% of companies  surveyed indicate they  are effective users of  social media.• Facebo...
Our Effectiveness in Numbers• Only 12% of companies  surveyed indicate they  are effective users of  social media.• Facebo...
Our Effectiveness in Numbers• Only 12% of companies  surveyed indicate they  are effective users of  social media.        ...
Our Effectiveness in Numbers• Only 12% of companies  surveyed indicate they  are effective users of  social media.        ...
Our Effectiveness in Numbers
Brought to you by:A MORE DEDICATED CONNECTION Thank You   Call: 1-866-408-0233
How to Be A Social All Star - Frontier Small Business
How to Be A Social All Star - Frontier Small Business
How to Be A Social All Star - Frontier Small Business
How to Be A Social All Star - Frontier Small Business
How to Be A Social All Star - Frontier Small Business
How to Be A Social All Star - Frontier Small Business
How to Be A Social All Star - Frontier Small Business
How to Be A Social All Star - Frontier Small Business
How to Be A Social All Star - Frontier Small Business
Upcoming SlideShare
Loading in...5
×

How to Be A Social All Star - Frontier Small Business

458

Published on

On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
458
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • How to Be A Social All Star - Frontier Small Business

    1. 1. SMALL BUSINESSWEBINAR SERIESHOW TO BECOMEA SOCIAL ALL-STARPatrick Galvin - Galvin CommunicationsA MORE DEDICATED CONNECTION
    2. 2. Lessons from Bella the Boxer on Becoming a Social All-Star Patrick Galvin Chief Galvanizer Galvin Communications
    3. 3. Bella’s Digital DebutDevoted Blog Followers and New York Times Feature about Bella’s Boxer Shorts Blog Inspire Us to Write a Book
    4. 4. Bella’s Book Self-Published Book with No Marketing BudgetLeads to Focus on Social Media for Sales Success
    5. 5. Lesson One: Stay True to Your BrandMore than 30,000 Views on YouTube & Sales Spike with Book Trailer Launch
    6. 6. Developing Brand• Present your product, service or company clearly and succinctly• Be consistent across platforms• Stay on message
    7. 7. Lesson Two: Cultivate Your FollowersMore than 500 Engaged Followers on Twitter
    8. 8. Cultivating Follower Loyalty• Listen closely to your followers and those you seek as followers• Interact with your followers where they’re active• Demonstrate that you care about their causes
    9. 9. Lesson Three:Build Community ThroughMore than 4,300 Facebook “Likes”
    10. 10. Promoting Community• Ask questions• Respond to feedback• Share stories and ask others to share theirs• Request photos and videos
    11. 11. Lesson Four:Discover and Develop Products Social Media Followers Inspired Move intoClothing and Provided Design Suggestions
    12. 12. Finding Products that Fit a• Listen to what your followers talk about• Look for products that support their causes• Get feedback on products in development
    13. 13. Lesson Five:Use Social Media to Get Press
    14. 14. Generating Press with Social• Follow journalists via social media• Learn what interests them• Use social media to pitch journalist to break through email clutter• Link to your press via social media
    15. 15. Good Luck Becoming a Social All- Questions or Comments? Contact Patrick Galvin at 503-249-8800 or
    16. 16. SMALL BUSINESSWEBINAR SERIESHOW TO BECOMEA SOCIAL ALL-STARJan Wallen - LinkedIn WorksA MORE DEDICATED CONNECTION
    17. 17. Frontier CommunicationsSocial Media All-Star Panel Panelist: JAN WALLEN
    18. 18. Social Media is a Game Changer --It’s changing the way we do business1. People are looking for products and services: • Online first • Talking to their friends and colleagues • Asking for recommendations2. Companies are looking for Experts and checkingtheir credentials online – work with the best
    19. 19. LinkedIn Top 31. Profile – silent salesperson, optimized2. Recommendations3. Your activity as the Expert – marketing, updates
    20. 20. Success Story . . . Karen Jacobsen – “The GPS Girl”Before:• Overwhelm• “Too much to do”• “I’m not doing enough”• “I’m not doing the right things”• Technology overwhelm• “I’m out of touch”• “I’m behind on everything”
    21. 21. Success Story . . . Karen Jacobsen – “The GPS Girl”Before:• On LinkedIn – “accidentally” – 2 profiles – 150 connections – Profile not updated in over a year – Not complete – Not brand specific – Didn’t use it as a serious tool, in a
    22. 22. Karen’s profileBefore:• Missing opportunities• No-one was finding her profile• Not on Google
    23. 23. As we worked together . . . 1. Profile  Complete, up-to-date  Optimized – keywords  Her compelling story 2. What differentiates her? Why choose her? 3. Marketing: Integrate with Constant Contact
    24. 24. Karen’s profile -- headline
    25. 25. Summary
    26. 26. Changes . . .1. Headline2. Summary – compelling story & value3. Profile complete & optimized (keywords)4. Marketing campaigns – with Constant Contact
    27. 27. After . . .“In the driver’s seat”• In control – tracks social media results• Clear on what to do• Consistent, focused on her brand• Confident – She’s the expert• Quick response• Researches companies• Gets speaking events, clients
    28. 28. Success Summary . . .• Social media shows you’re the Expert• You can be in control, in the driver’s seat• Get more: Clients Face-to-face meetings
    29. 29. Next Steps & Action Plan . . .1. Review all your profiles: Optimize (keywords) Align Differentiate2. Market to your network3. Be focused & consistent – 15 minutes
    30. 30. SMALL BUSINESSWEBINAR SERIESHOW TO BECOMEA SOCIAL ALL-STARRyan Lewis - Bonfire Social MediaA MORE DEDICATED CONNECTION
    31. 31. Cover PageTactics and Results
    32. 32. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results
    33. 33. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary
    34. 34. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary• Spreading and adding entries using social media
    35. 35. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary• Spreading and adding entries using social media• Unique and properly designed landing page
    36. 36. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary• Spreading and adding entries using social media• Unique and properly designed landing page• Reserved Prize Reveal
    37. 37. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary• Spreading and adding entries using social media• Unique and properly designed landing page• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
    38. 38. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media• Unique and properly designed landing page• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
    39. 39. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly designed landing page• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
    40. 40. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
    41. 41. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075 • Total Tweets: 1,009• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
    42. 42. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075 • Total Tweets: 1,009• Reserved Prize Reveal • Total Pins: 596• Social Ads and Unique Frequency Per Network
    43. 43. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075 • Total Tweets: 1,009• Reserved Prize Reveal • Total Pins: 596• Social Ads and Unique • Facebook Reach Increase: Frequency Per Network 248.6%
    44. 44. Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075 • Total Tweets: 1,009• Reserved Prize Reveal • Total Pins: 596• Social Ads and Unique • Facebook Reach Increase: Frequency Per Network 248.6% • Total Revenue Increase: 4x
    45. 45. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results
    46. 46. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images
    47. 47. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia
    48. 48. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia • Model Specific Trivia
    49. 49. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia • Model Specific Trivia • Promotional Giveaways
    50. 50. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia • Model Specific Trivia • Promotional Giveaways • SEO and Social Keyword Optimization
    51. 51. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia • Model Specific Trivia • Promotional Giveaways • SEO and Social Keyword Optimization • Landing Tab Optimization
    52. 52. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Facebook Interactions • Localized Trivia Increased 1,480.6% • Model Specific Trivia • Promotional Giveaways • SEO and Social Keyword Optimization • Landing Tab Optimization
    53. 53. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Facebook Interactions • Localized Trivia Increased 1,480.6% • Model Specific Trivia • Facebook Fans Increased 260.5% • Promotional Giveaways • SEO and Social Keyword Optimization • Landing Tab Optimization
    54. 54. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Facebook Interactions • Localized Trivia Increased 1,480.6% • Model Specific Trivia • Facebook Fans Increased 260.5% • Promotional Giveaways • Facebook Cost-Per-Fan • SEO and Social Keyword Decreased 62.4% Optimization • Landing Tab Optimization
    55. 55. Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Facebook Interactions • Localized Trivia Increased 1,480.6% • Model Specific Trivia • Facebook Fans Increased 260.5% • Promotional Giveaways • Facebook Cost-Per-Fan • SEO and Social Keyword Decreased 62.4% Optimization • Beaverton Hyundai Became • Landing Tab Optimization the #1 Social Hyundai Dealership in the US in Terms of Fan Count
    56. 56. Our Effectiveness in Numbers
    57. 57. Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media.
    58. 58. Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media.• Facebook users spend more than a quarter of their time on the newsfeed (4% of all time spent online).
    59. 59. Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media.• Facebook users spend more than a quarter of their time on the newsfeed (4% of all time spent online).• Friends of Fans on Facebook represent 130 times the size of a page’s fan base.
    60. 60. Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media. PTAT Facebook Metric 5.00%• Facebook users spend more than a quarter of 3.75% their time on the newsfeed (4% of all time 2.50% spent online). 1.25%• Friends of Fans on Facebook represent 130 0% times the size of a s s ll es e ily ch ve ce k r k ik Bu an ge Be i o uc m un page’s fan base. Vo N Gr Fr Fa d an rb Cr s Re e ul rt a R n ch Th Bu St Pa er er Te od w Po M
    61. 61. Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media. PTAT Facebook Metric 5.00%• Facebook users spend more than a quarter of 3.75% their time on the newsfeed (4% of all time 2.50% spent online). 1.25%• Friends of Fans on Facebook represent 130 0% times the size of a s s ll es e ily ch ce k ve r k ik Bu an ge Be i o uc m un page’s fan base. Vo N Gr Fr Fa d an rb Cr s Re e ul rt a R n ch Th Bu St Pa er er Te od w Po M Bonfire Clients
    62. 62. Our Effectiveness in Numbers
    63. 63. Brought to you by:A MORE DEDICATED CONNECTION Thank You Call: 1-866-408-0233
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×