On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!

2. SMALL BUSINESS
WEBINAR SERIES
HOW TO BECOME
A SOCIAL ALL-STAR
Patrick Galvin - Galvin Communications
A MORE DEDICATED CONNECTION

3. Lessons from Bella the Boxer on
Becoming a Social All-Star
Patrick Galvin
Chief Galvanizer
Galvin Communications

4. Bella’s Digital Debut
Devoted Blog Followers and New York Times Feature about
Bella’s Boxer Shorts Blog Inspire Us to Write a Book

5. Bella’s Book
Self-Published Book with No Marketing Budget
Leads to Focus on Social Media for Sales Success

6. Lesson One:
Stay True to Your Brand
More than 30,000 Views on YouTube &
Sales Spike with Book Trailer Launch

7. Developing Brand
• Present your product, service or company
clearly and succinctly
• Be consistent across platforms
• Stay on message

8. Lesson Two:
Cultivate Your Followers
More than 500 Engaged Followers on Twitter

9. Cultivating Follower Loyalty
• Listen closely to your followers and those you
seek as followers
• Interact with your followers where they’re
active
• Demonstrate that you care about their causes

10. Lesson Three:
Build Community Through
More than 4,300 Facebook “Likes”

11. Promoting Community
• Ask questions
• Respond to feedback
• Share stories and ask others to share theirs
• Request photos and videos

12. Lesson Four:
Discover and Develop Products
Social Media Followers Inspired Move into
Clothing and Provided Design Suggestions

13. Finding Products that Fit a
• Listen to what your followers talk about
• Look for products that support their causes
• Get feedback on products in development

14. Lesson Five:
Use Social Media to Get Press

15. Generating Press with Social
• Follow journalists via social media
• Learn what interests them
• Use social media to pitch journalist to break
through email clutter
• Link to your press via social media

16. Good Luck Becoming a Social All-
Questions or Comments?
Contact Patrick Galvin at
503-249-8800 or

17. SMALL BUSINESS
WEBINAR SERIES
HOW TO BECOME
A SOCIAL ALL-STAR
Jan Wallen - LinkedIn Works
A MORE DEDICATED CONNECTION

18. Frontier Communications
Social Media All-Star Panel
Panelist:
JAN WALLEN

19. Social Media is a Game Changer --
It’s changing the way we do business
1. People are looking for products and services:
• Online first
• Talking to their friends and colleagues
• Asking for recommendations
2. Companies are looking for Experts and checking
their credentials online – work with the best

20. LinkedIn Top 3
1. Profile – silent salesperson, optimized
2. Recommendations
3. Your activity as the Expert –
marketing, updates

21. Success Story . . .
Karen Jacobsen – “The GPS Girl”
Before:
• Overwhelm
• “Too much to do”
• “I’m not doing enough”
• “I’m not doing the right things”
• Technology overwhelm
• “I’m out of touch”
• “I’m behind on everything”

22. Success Story . . .
Karen Jacobsen – “The GPS Girl”
Before:
• On LinkedIn – “accidentally”
– 2 profiles
– 150 connections
– Profile not updated in over a year
– Not complete
– Not brand specific
– Didn’t use it as a serious tool, in a

23. Karen’s profile
Before:
• Missing opportunities
• No-one was finding her profile
• Not on Google

24. As we worked together . . .
1. Profile
 Complete, up-to-date
 Optimized – keywords
 Her compelling story
2. What differentiates her? Why choose her?
3. Marketing: Integrate with Constant
Contact

25. Karen’s profile -- headline

26. Summary

27. Changes . . .
1. Headline
2. Summary – compelling story & value
3. Profile complete & optimized
(keywords)
4. Marketing campaigns – with Constant
Contact

28. After . . .
“In the driver’s seat”
• In control – tracks social media results
• Clear on what to do
• Consistent, focused on her brand
• Confident – She’s the expert
• Quick response
• Researches companies
• Gets speaking events, clients

29. Success Summary . . .
• Social media shows you’re the Expert
• You can be in control, in the driver’s
seat
• Get more:
Clients
Face-to-face meetings

30. Next Steps & Action Plan . . .
1. Review all your profiles:
Optimize (keywords)
Align
Differentiate
2. Market to your network
3. Be focused & consistent – 15 minutes

31. SMALL BUSINESS
WEBINAR SERIES
HOW TO BECOME
A SOCIAL ALL-STAR
Ryan Lewis - Bonfire Social Media
A MORE DEDICATED CONNECTION

32. Cover Page
Tactics and Results

33. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results

34. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary

35. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary
• Spreading and adding
entries using social media

36. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary
• Spreading and adding
entries using social media
• Unique and properly
designed landing page

37. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary
• Spreading and adding
entries using social media
• Unique and properly
designed landing page
• Reserved Prize Reveal

38. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary
• Spreading and adding
entries using social media
• Unique and properly
designed landing page
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network

39. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media
• Unique and properly
designed landing page
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network

40. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly
designed landing page
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network

41. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network

42. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Total Tweets: 1,009
• Reserved Prize Reveal
• Social Ads and Unique
Frequency Per Network

43. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Total Tweets: 1,009
• Reserved Prize Reveal
• Total Pins: 596
• Social Ads and Unique
Frequency Per Network

44. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Total Tweets: 1,009
• Reserved Prize Reveal
• Total Pins: 596
• Social Ads and Unique
• Facebook Reach Increase:
Frequency Per Network
248.6%

45. Grove Case Study
A Small Promotion, Executed Correctly Can Go A Long Ways
Unique Social Tactics Unique Results
• Making Email Primary • Facebook Referral Traffic:
• Spreading and adding 114.3% increase
entries using social media • Email List: 21.8% increase
• Unique and properly • Total Facebook Shares:
designed landing page 4,075
• Total Tweets: 1,009
• Reserved Prize Reveal
• Total Pins: 596
• Social Ads and Unique
• Facebook Reach Increase:
Frequency Per Network
248.6%
• Total Revenue Increase: 4x

50. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results

51. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images

52. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia

53. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia
• Model Specific Trivia

54. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia
• Model Specific Trivia
• Promotional Giveaways

55. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia
• Model Specific Trivia
• Promotional Giveaways
• SEO and Social Keyword
Optimization

56. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images
• Localized Trivia
• Model Specific Trivia
• Promotional Giveaways
• SEO and Social Keyword
Optimization
• Landing Tab Optimization

57. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images • Facebook Interactions
• Localized Trivia Increased 1,480.6%
• Model Specific Trivia
• Promotional Giveaways
• SEO and Social Keyword
Optimization
• Landing Tab Optimization

58. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images • Facebook Interactions
• Localized Trivia Increased 1,480.6%
• Model Specific Trivia • Facebook Fans Increased
260.5%
• Promotional Giveaways
• SEO and Social Keyword
Optimization
• Landing Tab Optimization

59. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images • Facebook Interactions
• Localized Trivia Increased 1,480.6%
• Model Specific Trivia • Facebook Fans Increased
260.5%
• Promotional Giveaways
• Facebook Cost-Per-Fan
• SEO and Social Keyword Decreased 62.4%
Optimization
• Landing Tab Optimization

60. Beaverton Hyundai
Boosting Interactions to Create the Largest Audience for a Auto Dealer in
the Nation
Unique Social Tactics Unique Results
• High Resolution Images • Facebook Interactions
• Localized Trivia Increased 1,480.6%
• Model Specific Trivia • Facebook Fans Increased
260.5%
• Promotional Giveaways
• Facebook Cost-Per-Fan
• SEO and Social Keyword Decreased 62.4%
Optimization
• Beaverton Hyundai Became
• Landing Tab Optimization the #1 Social Hyundai
Dealership in the US in
Terms of Fan Count

65. Our Effectiveness in Numbers

66. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media.

67. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media.
• Facebook users spend
more than a quarter of
their time on the
newsfeed (4% of all time
spent online).

68. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media.
• Facebook users spend
more than a quarter of
their time on the
newsfeed (4% of all time
spent online).
• Friends of Fans on
Facebook represent 130
times the size of a
page’s fan base.

69. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media. PTAT Facebook Metric
5.00%
• Facebook users spend
more than a quarter of 3.75%
their time on the
newsfeed (4% of all time 2.50%
spent online).
1.25%
• Friends of Fans on
Facebook represent 130 0%
times the size of a
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70. Our Effectiveness in Numbers
• Only 12% of companies
surveyed indicate they
are effective users of
social media. PTAT Facebook Metric
5.00%
• Facebook users spend
more than a quarter of 3.75%
their time on the
newsfeed (4% of all time 2.50%
spent online).
1.25%
• Friends of Fans on
Facebook represent 130 0%
times the size of a
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Bonfire Clients

71. Our Effectiveness in Numbers

72. Brought to you by:
A MORE DEDICATED CONNECTION
Thank You
Call: 1-866-408-0233