How to Be A Social All Star - Frontier Small Business
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How to Be A Social All Star - Frontier Small Business

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On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders ...

On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!

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How to Be A Social All Star - Frontier Small Business How to Be A Social All Star - Frontier Small Business Presentation Transcript

  • SMALL BUSINESSWEBINAR SERIESHOW TO BECOMEA SOCIAL ALL-STARPatrick Galvin - Galvin CommunicationsA MORE DEDICATED CONNECTION
  • Lessons from Bella the Boxer on Becoming a Social All-Star Patrick Galvin Chief Galvanizer Galvin Communications
  • Bella’s Digital DebutDevoted Blog Followers and New York Times Feature about Bella’s Boxer Shorts Blog Inspire Us to Write a Book
  • Bella’s Book Self-Published Book with No Marketing BudgetLeads to Focus on Social Media for Sales Success
  • Lesson One: Stay True to Your BrandMore than 30,000 Views on YouTube & Sales Spike with Book Trailer Launch
  • Developing Brand• Present your product, service or company clearly and succinctly• Be consistent across platforms• Stay on message
  • Lesson Two: Cultivate Your FollowersMore than 500 Engaged Followers on Twitter
  • Cultivating Follower Loyalty• Listen closely to your followers and those you seek as followers• Interact with your followers where they’re active• Demonstrate that you care about their causes
  • Lesson Three:Build Community ThroughMore than 4,300 Facebook “Likes”
  • Promoting Community• Ask questions• Respond to feedback• Share stories and ask others to share theirs• Request photos and videos
  • Lesson Four:Discover and Develop Products Social Media Followers Inspired Move intoClothing and Provided Design Suggestions
  • Finding Products that Fit a• Listen to what your followers talk about• Look for products that support their causes• Get feedback on products in development
  • Lesson Five:Use Social Media to Get Press
  • Generating Press with Social• Follow journalists via social media• Learn what interests them• Use social media to pitch journalist to break through email clutter• Link to your press via social media
  • Good Luck Becoming a Social All- Questions or Comments? Contact Patrick Galvin at 503-249-8800 or
  • SMALL BUSINESSWEBINAR SERIESHOW TO BECOMEA SOCIAL ALL-STARJan Wallen - LinkedIn WorksA MORE DEDICATED CONNECTION
  • Frontier CommunicationsSocial Media All-Star Panel Panelist: JAN WALLEN
  • Social Media is a Game Changer --It’s changing the way we do business1. People are looking for products and services: • Online first • Talking to their friends and colleagues • Asking for recommendations2. Companies are looking for Experts and checkingtheir credentials online – work with the best
  • LinkedIn Top 31. Profile – silent salesperson, optimized2. Recommendations3. Your activity as the Expert – marketing, updates
  • Success Story . . . Karen Jacobsen – “The GPS Girl”Before:• Overwhelm• “Too much to do”• “I’m not doing enough”• “I’m not doing the right things”• Technology overwhelm• “I’m out of touch”• “I’m behind on everything”
  • Success Story . . . Karen Jacobsen – “The GPS Girl”Before:• On LinkedIn – “accidentally” – 2 profiles – 150 connections – Profile not updated in over a year – Not complete – Not brand specific – Didn’t use it as a serious tool, in a
  • Karen’s profileBefore:• Missing opportunities• No-one was finding her profile• Not on Google
  • As we worked together . . . 1. Profile  Complete, up-to-date  Optimized – keywords  Her compelling story 2. What differentiates her? Why choose her? 3. Marketing: Integrate with Constant Contact
  • Karen’s profile -- headline
  • Summary
  • Changes . . .1. Headline2. Summary – compelling story & value3. Profile complete & optimized (keywords)4. Marketing campaigns – with Constant Contact
  • After . . .“In the driver’s seat”• In control – tracks social media results• Clear on what to do• Consistent, focused on her brand• Confident – She’s the expert• Quick response• Researches companies• Gets speaking events, clients
  • Success Summary . . .• Social media shows you’re the Expert• You can be in control, in the driver’s seat• Get more: Clients Face-to-face meetings
  • Next Steps & Action Plan . . .1. Review all your profiles: Optimize (keywords) Align Differentiate2. Market to your network3. Be focused & consistent – 15 minutes
  • SMALL BUSINESSWEBINAR SERIESHOW TO BECOMEA SOCIAL ALL-STARRyan Lewis - Bonfire Social MediaA MORE DEDICATED CONNECTION
  • Cover PageTactics and Results
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary• Spreading and adding entries using social media
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary• Spreading and adding entries using social media• Unique and properly designed landing page
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary• Spreading and adding entries using social media• Unique and properly designed landing page• Reserved Prize Reveal
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary• Spreading and adding entries using social media• Unique and properly designed landing page• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media• Unique and properly designed landing page• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly designed landing page• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075 • Total Tweets: 1,009• Reserved Prize Reveal• Social Ads and Unique Frequency Per Network
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075 • Total Tweets: 1,009• Reserved Prize Reveal • Total Pins: 596• Social Ads and Unique Frequency Per Network
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075 • Total Tweets: 1,009• Reserved Prize Reveal • Total Pins: 596• Social Ads and Unique • Facebook Reach Increase: Frequency Per Network 248.6%
  • Grove Case Study A Small Promotion, Executed Correctly Can Go A Long WaysUnique Social Tactics Unique Results• Making Email Primary • Facebook Referral Traffic:• Spreading and adding 114.3% increase entries using social media • Email List: 21.8% increase• Unique and properly • Total Facebook Shares: designed landing page 4,075 • Total Tweets: 1,009• Reserved Prize Reveal • Total Pins: 596• Social Ads and Unique • Facebook Reach Increase: Frequency Per Network 248.6% • Total Revenue Increase: 4x
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia • Model Specific Trivia
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia • Model Specific Trivia • Promotional Giveaways
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia • Model Specific Trivia • Promotional Giveaways • SEO and Social Keyword Optimization
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Localized Trivia • Model Specific Trivia • Promotional Giveaways • SEO and Social Keyword Optimization • Landing Tab Optimization
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Facebook Interactions • Localized Trivia Increased 1,480.6% • Model Specific Trivia • Promotional Giveaways • SEO and Social Keyword Optimization • Landing Tab Optimization
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Facebook Interactions • Localized Trivia Increased 1,480.6% • Model Specific Trivia • Facebook Fans Increased 260.5% • Promotional Giveaways • SEO and Social Keyword Optimization • Landing Tab Optimization
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Facebook Interactions • Localized Trivia Increased 1,480.6% • Model Specific Trivia • Facebook Fans Increased 260.5% • Promotional Giveaways • Facebook Cost-Per-Fan • SEO and Social Keyword Decreased 62.4% Optimization • Landing Tab Optimization
  • Beaverton HyundaiBoosting Interactions to Create the Largest Audience for a Auto Dealer in the Nation Unique Social Tactics Unique Results • High Resolution Images • Facebook Interactions • Localized Trivia Increased 1,480.6% • Model Specific Trivia • Facebook Fans Increased 260.5% • Promotional Giveaways • Facebook Cost-Per-Fan • SEO and Social Keyword Decreased 62.4% Optimization • Beaverton Hyundai Became • Landing Tab Optimization the #1 Social Hyundai Dealership in the US in Terms of Fan Count
  • Our Effectiveness in Numbers
  • Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media.
  • Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media.• Facebook users spend more than a quarter of their time on the newsfeed (4% of all time spent online).
  • Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media.• Facebook users spend more than a quarter of their time on the newsfeed (4% of all time spent online).• Friends of Fans on Facebook represent 130 times the size of a page’s fan base.
  • Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media. PTAT Facebook Metric 5.00%• Facebook users spend more than a quarter of 3.75% their time on the newsfeed (4% of all time 2.50% spent online). 1.25%• Friends of Fans on Facebook represent 130 0% times the size of a s s ll es e ily ch ve ce k r k ik Bu an ge Be i o uc m un page’s fan base. Vo N Gr Fr Fa d an rb Cr s Re e ul rt a R n ch Th Bu St Pa er er Te od w Po M
  • Our Effectiveness in Numbers• Only 12% of companies surveyed indicate they are effective users of social media. PTAT Facebook Metric 5.00%• Facebook users spend more than a quarter of 3.75% their time on the newsfeed (4% of all time 2.50% spent online). 1.25%• Friends of Fans on Facebook represent 130 0% times the size of a s s ll es e ily ch ce k ve r k ik Bu an ge Be i o uc m un page’s fan base. Vo N Gr Fr Fa d an rb Cr s Re e ul rt a R n ch Th Bu St Pa er er Te od w Po M Bonfire Clients
  • Our Effectiveness in Numbers
  • Brought to you by:A MORE DEDICATED CONNECTION Thank You Call: 1-866-408-0233