Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PostNet Thrive 2014 Soical Media Presentation with Inbound Lead Solutions

91 views

Published on

Published in: Marketing, Technology, Business
  • Be the first to comment

  • Be the first to like this

PostNet Thrive 2014 Soical Media Presentation with Inbound Lead Solutions

  1. 1. Social Media & Content Marketing Earned, Owned & Paid Media Nicole Hudson Inbound Lead Solutions Founder | Social Media Consultant
  2. 2. Before We Start • Please hold questions until prompted o Tweet questions with the Hashtag: #thrivesoical o Twitter Handle @GETINBOUNDLEADS & @PostNet • Please rate the session in the Thrive app at the end of the session • All presentation materials will be made available after Thrive
  3. 3. What I’ll Cover • Over View of the Corporate Strategy • Earned, Owned & Paid Media • 5 Steps to Connecting with your audience and Generating Leads • Next Three Steps to Take in Social Media The ways that modern consumers operate give you myriad opportunities to get in front of them and deliver your message on the web. This session will cover how to leverage popular social media sites like Facebook and LinkedIn, how to boost your website’s SEO, and how to take advantage of tools like pay-per- click advertising.
  4. 4. Social Media Strategy • Identify online audience & target buyer personas • Established the value and voice of social channels • Increase brand awareness and engagement through unique content • Amplify reach and increase lead generation through paid social media marketing
  5. 5. Who are your customers?
  6. 6. Facebook Fans Who Participate
  7. 7. LinkedIn Demographics
  8. 8. Value & Voice in Social Media • Educate, Motivate and Support Small to Medium Size Business Owners • Key Messaging and offers to SMB Owners • Fun, Helpful and Encouraging Tone
  9. 9. Examples From Celebrate Small Business - Info graphic 31,984 FB 31,554 LI 500+ Actions
  10. 10. Franchisee Facebook Fan Growth Up over 111% in Q4 2013 and Q1 2014
  11. 11. Facebook System Wide Leads @ 300+
  12. 12. LinkedIn @19% Connection Growth & 500+ Leads Generated during WLSB
  13. 13. Earned, Owned & Paid Media
  14. 14. Raise Your Hand – If you have and use these channels…
  15. 15. 3 Steps to Building Out Your Local PostNet Social Media Channels
  16. 16. Channel Foundation • Create, Populate and Optimize Social Media Channels for… o LOCAL BUSINESS Page: Facebook, Twitter, You Tube, SlideShare o PERSONAL pages for business: Facebook, Instagram and LinkedIn o Download all social apps in your smartphone
  17. 17. Utilize Corporate Content in Local Channels o Follow the Corporate Social Channels • Facebook • Twitter • LinkedIn • PostNet Blog • PostNet Franchise Blog o Like, Comment and Share the Content Posted o Opt into Promotions o Use Content from the IMC o Go to the Wiki
  18. 18. Develop a Local Content Strategy & Calendar that Integrates with Corporate o Determine who your ideal customer is and what is important to them • Small Business Owners o Real-Estate o Event Industry o Salons o Car Dealerships o Local Stores | Clothing Shops | Grocery Store | Café o Bakery’s o Restaurants | Bars | Clubs | Networking Groups o Home Services | Landscaping | Housecleaning | Handymen o Church’s | Schools | Colleges | HR & Staffing Companies | Sales & Marketing Departments o Buildings | Property Managers | Dry- Cleaners • Moms 35+ • Grand Parents and 50+ Demographic
  19. 19. • Create Your Calendar or Monthly Outline • Include Holidays, Events, Specials and Promotions
  20. 20. Create, Find and Share Content • Determine what kinds of content you want to post • Follow or Bookmark the types of content you want to share • Post or Schedule the content to your channels o Check PostNet Corporate Social Media channels and blogs a few times a week for content to share o Write one blog post a month and share on your channels o Like and Share content that your customers or prospects will enjoy
  21. 21. Reach More Customers With Your Content
  22. 22. Customer Service on Social Media
  23. 23. Online Reputation Managment
  24. 24. Next Steps…. Set Your Social Media Strategy 1. Create and optimize channels 2. Download Smart Phone Apps 3. Like All Corporate Social Channels and book mark them 4. Share the Corporate Content 5. Identify online audience & target buyer personas 6. Established the value and voice of social channels 7. Increase brand awareness and engagement through unique content 8. Amplify reach and increase lead generation through paid social media marketing
  25. 25. Thank You!

×