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Opportunities in Connected Car
markets in Western Europe
Hanna Marttinen-Deakins
Alun Jones, Perry Le Dain, Pablo Sanz,
Ma...
In-Car Technology is Driving Purchase Decision
09/05/2014 2© Finpro
Source: Accenture Consumer Survey December 2013
3%
4%
...
The Range of Potential Services is High
09/05/2014 3© Finpro
Source: Cisco IBSG Automotive Practice
OEMs
Tier-1
suppliers
Components,
chips, etc.
suppliers
IT providers
and Integrators
Some examples of players in the rapid...
Industry Developments based on the Interviews
• Consumers are willing to
integrate their own content and
lifestyle from th...
Industry Developments based on the Interviews
• The vehicles are turning into
services
– Today's urban youth and digital
n...
Renault R-Link – connected touchpad
Opportunities for Finnish Companies
• All of the interviewed vehicle manufacturers and Tier 1 players
have expressed their...
Opportunities for Finnish Companies; services,
applications and enabling technologies
• Connectivity-2way
– Aggregated con...
Opportunities for Finnish Companies; services,
applications and enabling technologies
• Safety/Driving aid
– Sensoristics:...
Opportunities for Finnish Companies; services,
applications and enabling technologies
• Premium audio and video optimizati...
Opportunities for Finnish Companies; services,
applications and enabling technologies
• Innovative services and solutions ...
Opportunities for Finnish Companies; services,
applications and enabling technologies
• Security
– Passenger, e.g. panic a...
Next steps
Are you interested in pursuing the business opportunity with the
European connected vehicle industry players?
...
Next steps,options
http://www.rbvc.com/en/events/events_page.html
More information
Annaleena Soult
Regional Sales Manager, Western Europe
annaleena.soult@finpro.fi
Tel. +358 40 3433 447
5/...
Follow us on social
media and visit our
website www.finpro.fi
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Mod presentation opportunities in connected vehicle markets in western europe f

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Transcript of "Mod presentation opportunities in connected vehicle markets in western europe f"

  1. 1. Opportunities in Connected Car markets in Western Europe Hanna Marttinen-Deakins Alun Jones, Perry Le Dain, Pablo Sanz, Marjaana Karjalainen, Mikko Koskue Roberto Bettuzzi, Henriikka Yliheljo, Annaleena Soult May 9th, 2014
  2. 2. In-Car Technology is Driving Purchase Decision 09/05/2014 2© Finpro Source: Accenture Consumer Survey December 2013 3% 4% 7% 7% 12% 12% 15% 20% 12% 7% 1 2 3 4 5 6 7 8 9 10 Car’s driving performance has the greatest impact In-car technology has the greatest impact
  3. 3. The Range of Potential Services is High 09/05/2014 3© Finpro Source: Cisco IBSG Automotive Practice
  4. 4. OEMs Tier-1 suppliers Components, chips, etc. suppliers IT providers and Integrators Some examples of players in the rapidly changing connected car ecosystem Connectivity providers 09/05/2014 4© Finpro Service providers Data suppliers Application providers
  5. 5. Industry Developments based on the Interviews • Consumers are willing to integrate their own content and lifestyle from their smart devices to their vehicles. • ‘Bring your own device' logic is taking over also in automotive. • Drivers have everything they need in the cloud including maps and music. They want a technology enabling them to use the content in the car. • As the capability of smart devices continues to increase, it is becoming inevitable that smartphone and mobile device integration in vehicles will be necessary.
  6. 6. Industry Developments based on the Interviews • The vehicles are turning into services – Today's urban youth and digital natives do not necessarily desire to own a car, as the car does not fit into their persona and lifestyle. – This will drive the need to develop solutions enabling car sharing and car rental in urban environments. – The car is changing from a technological object towards an enabler of a travel experience • The advanced use of telematics will bring new ways to utilize the technology – Possible future solutions include usage-based services; e.g. car insurance 09/05/2014 6© Finpro
  7. 7. Renault R-Link – connected touchpad
  8. 8. Opportunities for Finnish Companies • All of the interviewed vehicle manufacturers and Tier 1 players have expressed their interest towards innovative Finnish solutions. • They work in collaboration with automotive equipment manufacturers, telecom operators, internet giants, technology providers, research institutes, universities and start-ups -> Finnish SME’s size is not a barrier for cooperation 09/05/2014 8© Finpro
  9. 9. Opportunities for Finnish Companies; services, applications and enabling technologies • Connectivity-2way – Aggregated content in areas like smart navigation, cloud connectivity – Car diagnostics, emergencies, stolen cars, driver’s behaviour – Communication: Bluetooth, Wi-Fi, ZigBee. Connectivity to personal devices, around the car, within the car, to the cloud. – Improvements to low connectivity areas 09/05/2014 9© Finpro
  10. 10. Opportunities for Finnish Companies; services, applications and enabling technologies • Safety/Driving aid – Sensoristics: cameras, radars, sensors for chipped glasses, 3D accelerometers/gyroscopes to monitor the “driving style” – Geolocation, multi-constellation receivers – Heads up display improvements – Smart driving aid integration 09/05/2014 10© Finpro
  11. 11. Opportunities for Finnish Companies; services, applications and enabling technologies • Premium audio and video optimization – Video and audio on demand – Internet radio/TV – Gaming – Innovative screens – In-car multipoint Audio delivery 09/05/2014 11© Finpro
  12. 12. Opportunities for Finnish Companies; services, applications and enabling technologies • Innovative services and solutions such as – Face and voice recognition – Smart City; car as a planning tool – Traffic monitoring and planning – Services based on location: search of restaurants, tourism, games, entertainment, coupons, adverts 09/05/2014 12© Finpro
  13. 13. Opportunities for Finnish Companies; services, applications and enabling technologies • Security – Passenger, e.g. panic alarm – Systems security, firewall, virus – Theft – Insurance – Certification of applications – SW upgrades 09/05/2014 13© Finpro
  14. 14. Next steps Are you interested in pursuing the business opportunity with the European connected vehicle industry players?  Some of the interviewed companies were interested in organizing a scouting day for prospective Finnish partners  All of the interviewed companies were interested in one to one discussions with innovative Finnish companies that would have unique technology or service offering  Bosch has contacted Finpro for an invitation to Finnish companies to Bosch Venture Forum What would you like to be next steps? 09/05/2014 14© Finpro
  15. 15. Next steps,options http://www.rbvc.com/en/events/events_page.html
  16. 16. More information Annaleena Soult Regional Sales Manager, Western Europe annaleena.soult@finpro.fi Tel. +358 40 3433 447 5/9/2014 © Finpro 16 Hanna Marttinen-Deakins Director, Regional Sales Management hanna.marttinen-deakins@finpro.fi Tel. +358 40 3433 348
  17. 17. Follow us on social media and visit our website www.finpro.fi
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