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Mod presentation opportunities in connected vehicle markets in western europe f


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  • 1. Opportunities in Connected Car markets in Western Europe Hanna Marttinen-Deakins Alun Jones, Perry Le Dain, Pablo Sanz, Marjaana Karjalainen, Mikko Koskue Roberto Bettuzzi, Henriikka Yliheljo, Annaleena Soult May 9th, 2014
  • 2. In-Car Technology is Driving Purchase Decision 09/05/2014 2© Finpro Source: Accenture Consumer Survey December 2013 3% 4% 7% 7% 12% 12% 15% 20% 12% 7% 1 2 3 4 5 6 7 8 9 10 Car’s driving performance has the greatest impact In-car technology has the greatest impact
  • 3. The Range of Potential Services is High 09/05/2014 3© Finpro Source: Cisco IBSG Automotive Practice
  • 4. OEMs Tier-1 suppliers Components, chips, etc. suppliers IT providers and Integrators Some examples of players in the rapidly changing connected car ecosystem Connectivity providers 09/05/2014 4© Finpro Service providers Data suppliers Application providers
  • 5. Industry Developments based on the Interviews • Consumers are willing to integrate their own content and lifestyle from their smart devices to their vehicles. • ‘Bring your own device' logic is taking over also in automotive. • Drivers have everything they need in the cloud including maps and music. They want a technology enabling them to use the content in the car. • As the capability of smart devices continues to increase, it is becoming inevitable that smartphone and mobile device integration in vehicles will be necessary.
  • 6. Industry Developments based on the Interviews • The vehicles are turning into services – Today's urban youth and digital natives do not necessarily desire to own a car, as the car does not fit into their persona and lifestyle. – This will drive the need to develop solutions enabling car sharing and car rental in urban environments. – The car is changing from a technological object towards an enabler of a travel experience • The advanced use of telematics will bring new ways to utilize the technology – Possible future solutions include usage-based services; e.g. car insurance 09/05/2014 6© Finpro
  • 7. Renault R-Link – connected touchpad
  • 8. Opportunities for Finnish Companies • All of the interviewed vehicle manufacturers and Tier 1 players have expressed their interest towards innovative Finnish solutions. • They work in collaboration with automotive equipment manufacturers, telecom operators, internet giants, technology providers, research institutes, universities and start-ups -> Finnish SME’s size is not a barrier for cooperation 09/05/2014 8© Finpro
  • 9. Opportunities for Finnish Companies; services, applications and enabling technologies • Connectivity-2way – Aggregated content in areas like smart navigation, cloud connectivity – Car diagnostics, emergencies, stolen cars, driver’s behaviour – Communication: Bluetooth, Wi-Fi, ZigBee. Connectivity to personal devices, around the car, within the car, to the cloud. – Improvements to low connectivity areas 09/05/2014 9© Finpro
  • 10. Opportunities for Finnish Companies; services, applications and enabling technologies • Safety/Driving aid – Sensoristics: cameras, radars, sensors for chipped glasses, 3D accelerometers/gyroscopes to monitor the “driving style” – Geolocation, multi-constellation receivers – Heads up display improvements – Smart driving aid integration 09/05/2014 10© Finpro
  • 11. Opportunities for Finnish Companies; services, applications and enabling technologies • Premium audio and video optimization – Video and audio on demand – Internet radio/TV – Gaming – Innovative screens – In-car multipoint Audio delivery 09/05/2014 11© Finpro
  • 12. Opportunities for Finnish Companies; services, applications and enabling technologies • Innovative services and solutions such as – Face and voice recognition – Smart City; car as a planning tool – Traffic monitoring and planning – Services based on location: search of restaurants, tourism, games, entertainment, coupons, adverts 09/05/2014 12© Finpro
  • 13. Opportunities for Finnish Companies; services, applications and enabling technologies • Security – Passenger, e.g. panic alarm – Systems security, firewall, virus – Theft – Insurance – Certification of applications – SW upgrades 09/05/2014 13© Finpro
  • 14. Next steps Are you interested in pursuing the business opportunity with the European connected vehicle industry players?  Some of the interviewed companies were interested in organizing a scouting day for prospective Finnish partners  All of the interviewed companies were interested in one to one discussions with innovative Finnish companies that would have unique technology or service offering  Bosch has contacted Finpro for an invitation to Finnish companies to Bosch Venture Forum What would you like to be next steps? 09/05/2014 14© Finpro
  • 15. Next steps,options
  • 16. More information Annaleena Soult Regional Sales Manager, Western Europe Tel. +358 40 3433 447 5/9/2014 © Finpro 16 Hanna Marttinen-Deakins Director, Regional Sales Management Tel. +358 40 3433 348
  • 17. Follow us on social media and visit our website