More Related Content Similar to Mod presentation opportunities in connected vehicle markets in western europe f Similar to Mod presentation opportunities in connected vehicle markets in western europe f (20) More from Business Finland More from Business Finland (20) Mod presentation opportunities in connected vehicle markets in western europe f1. Opportunities in Connected Car
markets in Western Europe
Hanna Marttinen-Deakins
Alun Jones, Perry Le Dain, Pablo Sanz,
Marjaana Karjalainen, Mikko Koskue Roberto
Bettuzzi, Henriikka Yliheljo, Annaleena Soult
May 9th, 2014
2. In-Car Technology is Driving Purchase Decision
09/05/2014 2© Finpro
Source: Accenture Consumer Survey December 2013
3%
4%
7% 7%
12% 12%
15%
20%
12%
7%
1 2 3 4 5 6 7 8 9 10
Car’s driving
performance has the
greatest impact
In-car technology has
the greatest impact
3. The Range of Potential Services is High
09/05/2014 3© Finpro
Source: Cisco IBSG Automotive Practice
5. Industry Developments based on the Interviews
• Consumers are willing to
integrate their own content and
lifestyle from their smart devices
to their vehicles.
• ‘Bring your own device' logic is
taking over also in automotive.
• Drivers have everything they
need in the cloud including maps
and music. They want a
technology enabling them to use
the content in the car.
• As the capability of smart
devices continues to increase, it
is becoming inevitable that
smartphone and mobile device
integration in vehicles will be
necessary.
6. Industry Developments based on the Interviews
• The vehicles are turning into
services
– Today's urban youth and digital
natives do not necessarily desire
to own a car, as the car does not
fit into their persona and lifestyle.
– This will drive the need to
develop solutions enabling car
sharing and car rental in urban
environments.
– The car is changing from a
technological object towards an
enabler of a travel experience
• The advanced use of telematics
will bring new ways to utilize the
technology
– Possible future solutions include
usage-based services; e.g. car
insurance
09/05/2014 6© Finpro
8. Opportunities for Finnish Companies
• All of the interviewed vehicle manufacturers and Tier 1 players
have expressed their interest towards innovative Finnish
solutions.
• They work in collaboration with automotive equipment
manufacturers, telecom operators, internet giants, technology
providers, research institutes, universities and start-ups
-> Finnish SME’s size is not a barrier for cooperation
09/05/2014 8© Finpro
9. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Connectivity-2way
– Aggregated content in areas like smart
navigation, cloud connectivity
– Car diagnostics, emergencies, stolen cars,
driver’s behaviour
– Communication: Bluetooth, Wi-Fi, ZigBee.
Connectivity to personal devices, around the car,
within the car, to the cloud.
– Improvements to low connectivity areas
09/05/2014 9© Finpro
10. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Safety/Driving aid
– Sensoristics: cameras, radars, sensors for
chipped glasses, 3D accelerometers/gyroscopes
to monitor the “driving style”
– Geolocation, multi-constellation receivers
– Heads up display improvements
– Smart driving aid integration
09/05/2014 10© Finpro
11. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Premium audio and video optimization
– Video and audio on demand
– Internet radio/TV
– Gaming
– Innovative screens
– In-car multipoint Audio delivery
09/05/2014 11© Finpro
12. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Innovative services and solutions such as
– Face and voice recognition
– Smart City; car as a planning tool
– Traffic monitoring and planning
– Services based on location: search of
restaurants, tourism, games, entertainment,
coupons, adverts
09/05/2014 12© Finpro
13. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Security
– Passenger, e.g. panic alarm
– Systems security, firewall, virus
– Theft
– Insurance
– Certification of applications
– SW upgrades
09/05/2014 13© Finpro
14. Next steps
Are you interested in pursuing the business opportunity with the
European connected vehicle industry players?
Some of the interviewed companies were interested in
organizing a scouting day for prospective Finnish partners
All of the interviewed companies were interested in one to one
discussions with innovative Finnish companies that would have
unique technology or service offering
Bosch has contacted Finpro for an invitation to Finnish
companies to Bosch Venture Forum
What would you like to be next steps?
09/05/2014 14© Finpro
16. More information
Annaleena Soult
Regional Sales Manager, Western Europe
annaleena.soult@finpro.fi
Tel. +358 40 3433 447
5/9/2014 © Finpro 16
Hanna Marttinen-Deakins
Director, Regional Sales Management
hanna.marttinen-deakins@finpro.fi
Tel. +358 40 3433 348
17. Follow us on social
media and visit our
website www.finpro.fi