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Opportunities in Connected Car
markets in Western Europe
Alun Jones, Perry Le Dain, Pablo Sanz,
Marjaana Karjalainen, Mikko Koskue Roberto
Bettuzzi, Henriikka Yliheljo, Annaleena Soult
May 9th, 2014
Industry Developments based on the Interviews
• Consumers are willing to
integrate their own content and
lifestyle from their smart devices
to their vehicles.
• ‘Bring your own device' logic is
taking over also in automotive.
• Drivers have everything they
need in the cloud including maps
and music. They want a
technology enabling them to use
the content in the car.
• As the capability of smart
devices continues to increase, it
is becoming inevitable that
smartphone and mobile device
integration in vehicles will be