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End-to-End and e-Business Value from the Telematics Reference Implementation Solution - Volke Fricke, IBM

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OSGi World Congress 2004

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End-to-End and e-Business Value from the Telematics Reference Implementation Solution - Volke Fricke, IBM

  1. 1. © Copyright 2004 by OSGi Alliance All rights reserved. End-to-End and e-Business Value from the Telematics Reference Implementation Solution
  2. 2. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 2 Bio Volker Fricke, Telematics Solutions, IBM Pervasive Computing Volker Fricke, studied electro-technology, communications technology from 1977 to 1980 at the professional school in Wiesbaden, Germany. He joined IBM Germany 1980 as a test engineer. Since 1987 he has worked as a Software developer for Embedded Systems at IBM Development Laboratory in Boeblingen, Germany. Since 1997 he has been working on customer projects as a consultant on embedded systems design and project manager for in-vehicle information systems at IBM Pervasive Computing. Since 2004 he re- presents IBM in the OSGi Vehicle Expert working group in Europe. He leads the development of IBM Telematics Reference Implementation (TRI) Solution for IBM Pervasive Computing.
  3. 3. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 3 Agenda 1 Where are we today with Telematics? 2 What is “Telematics Reference Implementation”? 3 What are e-business examples for Telematics? 4 Summary and outlook
  4. 4. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 4 Agenda 1 Where are we today with Telematics? 2 What is “Telematics Reference Implementation”? 3 What are e-business examples for Telematics? 4 Summary and outlook
  5. 5. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 5 Devices Communication Infrastructure Services Infrastructure User Services and Content DB Generic End-to-End Telematics Architecture
  6. 6. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 6 What does the customer want to do? User Centered Services Use external connectivity to enable functions for vehicle’s users Driver Centered Services Utilizing on-board sensors to aid driver Vehicle Centered Services Little or no user intervention Entertainment Productivity Information Mobility Safety Efficiency Comfort Tracking/Security Maintenance Media (MP3) on Demand Mobile Office: e-mail, etc. News, Stock Quotes, etc. On-board Navigation Curve Warning Power Train Management Remote Unlock Vehicle Tracking, ITS “Tele” Diagnostics
  7. 7. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 7 The “Advanced State” of Telematics will be characterized by real time information and services ‘on-demand’ Service technicians obtain real time diagnostic assistance from experts Result: Improved Customer service; increased first time fixes, improved customer sat and Increased customer loyalty Insurance companies leverage telematics data for ‘pay-as-you-drive’ rate assessments Result: Lower risk across clientele, fairer rate assessments, improved customer loyalty Fleet dispatchers track vehicles real time to optimize Driver/vehicle/cargo matching, Result: Improved delivery of goods, better customer satisfaction Freight Owners can check the location and current condition of their cargo Result: high customer satisfaction Public Transportation offers real-time travel information and services to public. Result: Traffic flow improved, fleets optimized, public safety Increased, overall public satisfaction improved Vehicle manufactures learn about their customer experience and preferences with product during lifecycle of vehicle Result: Ability to increase customer loyalty with future products Vehicle manufacturers leverage real time vehicle data to eliminate replacement of good parts during service. Identify and resolve pervasive problems Result: Reduced warranty cost; Litigation avoidance; improved customer safety and satisfaction; ultimately, improved vehicle quality Fleet owners leverage prognostics for predictive service scheduling and Problem avoidance; and enforce company policies with better information Result: Reduced down time, longer asset utilization, lower risk, improved customer sat
  8. 8. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 8 Agenda 1 Where are we today with Telematics? 2 What is “Telematics Reference Implementation”? 3 What are e-business examples for Telematics? 4 Summary and outlook
  9. 9. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 9 Advanced Telematics requires end-to-end integration based on industry standards infrastructure to provide e-business value. • Telematics Client – Based on OSGi Service Platform – Server-managed client with deployment of on-demand services • Service Brokerage – Build on scalable J2EE environment – Secured access • User Services – Portal content aggregation • 3rd Party Services
  10. 10. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 10 Implementation of an end-to-end Telematics architecture and actual customer use cases to demonstrate e-business value. Consumer Applications • Service Provisioning • Consumer Navigation • Road traffic information OEM Applications • Diagnostics/Prognostics Cross Industry Applications • Insurance • Emissions Monitoring • Fleet Driver Web Portal
  11. 11. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 11 The Architecture includes IBM Products and enables Third Party applications to be included based on open industry standards. Telematics Client • IBM Workplace Client Technology, Micro Edition and IBM eVV Services Brokerage • IBM WebSphere Everyplace Server User Services • IBM WebSphere Portal • IBM Voice Server
  12. 12. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 12 Demonstration of customer use cases and end-to-end interaction • View our FLASH demo… • Look and see our demo at the IBM booth…
  13. 13. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 13 The client development platform contains many vehicle interfaces and includes all development tools for turn key solutions. Motorola (Freescale 5200) •MPC5200 – 400 MHz PPC603e (760 Dhrystone MIPS) • Up to 64 MB RAM/64 MB Flash • CAN/MOST/J1850 interface • VGA Touch Screen • Multiple Serial interface and Ethernet • Microphone In, Audio out • QNX Neutrino RTOS • IBM Workplace Client Technology, Micro Edition • IBM eVV (Speech Reco and TTS) • IBM WebSphere Studio Device Developer (IDE)
  14. 14. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 14 The Ecosystem for end-to-end Telematics ISVs & Developers Enterprise & Service Provider ODM/OEM
  15. 15. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 15 Agenda 1 Where are we today with Telematics? 2 What is “Telematics Reference Implementation”? 3 What are e-business examples for Telematics? 4 Summary and outlook
  16. 16. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 16 Norwich Union • Business Need – In order to establish its "Pay-As-You-Drive" pilot insurance program, Norwich Union (NU) needed an IT solution that would provide an infrastructure for information collection and analysis, as well as providing data security to protect customers' confidential information. • Benefits – The information the system collects is personal and private to the driver in question. IBM provided data security expertise so NU can ensure privacy protection and assure drivers that their data is protected. – Provides motorists with fairer insurance rates based on actual use of their vehicles. – NU will better understand the data collected through analysis and build more flexible, enhanced insurance policies to meet their customers' needs - with the ability to assess risk more accurately and set the price accordingly
  17. 17. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 17 Hyundai Motor Company • Business Need – Hyundai Motor Company wanted to implement built-in wireless devices in its automobiles with sophisticated wireless solutions. – New services are: Airbag deployment notification, remote theft-alarm and stolen vehicle tracking via GPS, a portal delivering news updates, weather, stock quotes, email and Internet access, data synchronization for PDAs, mobile phones and other devices, 24-hour assistance and concierge services • Benefits – Hyundai preserves its leadership in the Korean marketplace and should be able to supply 50,000 built-in devices with its new cars. – Product differentiation through telematics and enhanced customer relationships – Improved brand image based on leading-edge technology
  18. 18. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 18 International Truck & Engine • Business Need – $6.7 billion provider of heavy-duty trucks, midsized trucks, school buses, diesel engines, and replacement parts. – IBM was hired to define the strategy and design the end-to-end telematics solution – Solution should meet the needs for quick access to real-time, accurate data and distance itself from obsolete, manual processes. • Benefits – Product differentiation – Warranty cost reduction – Improved customer relationship
  19. 19. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 19 Agenda 1 Where are we today with Telematics? 2 What is “Telematics Reference Implementation”? 3 What are e-business examples for Telematics? 4 Summary and outlook
  20. 20. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 20 Summary and Outlook IBM’s Telematics Reference Implementation (TRI): Extents the on demand computing model to server managed clients Enables quickly and cost effectively development of applications through the use of integrated tools and the familiar J2EE programming environment and to deploy them for use Includes highly scalable infrastructure for Service Provider Supports short application development cycle by re-use of standardized components, such as the OSGi Service Platform
  21. 21. © Copyright 2004 by OSGi Alliance All rights reserved. Questions?
  22. 22. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 22 Trademarks Pay As You Drive ™ : Progressive (NYSE:PGR), with headquarters in Mayfield Village, Ohio, is the fourth largest motor insurance company in the US. European patent application no.s 97904096.1 and 01303501.9. Licensed from Progressive Casualty Insurance Company, USA. OSGi™ is a trademark of OSGi Gateway Initiative, Inc in the United States, other countries or both. Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc in the United States, other countries or both. IBM, the IBM logo and other IBM products are trademarks or registered trademarks of International Business Machines Corporation, in the United States, other countries or both. All other trademarks, company, products or service names may be trademarks, registered trademarks or service marks of others.
  23. 23. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 23 About: IBM IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM offers a broad range of capabilities – consulting, IT services, hardware, software, research and financing – to help companies of all sizes realise the full value of information technology. IBM works with specialist IBM Business Partners to deliver an advanced, flexible and reliable portfolio of Telematics Solutions. Addressing issues such as safety, privacy, convenience and connectivity, our in-vehicle information systems and solutions enable our customers to deliver hands-free and eyes-free technology as part of developing invaluable and long-term relationships with their customers. Through its specialist industry consulting, services and solutions, IBM helps its customers, including insurers, to achieve economies of scope and scale, reduce their capital costs, reduce expenses and offer new products and services faster. To learn more please visit http://www.ibm.com
  24. 24. © Copyright 2004 by OSGi Alliance. All rights reserved. Page 24 Abstract The eco-system created by connecting vehicles to the network, and sending and receiving information to and from these vehicles is called Telematics. Current Telematics systems are primarily designed to provide safety and security services to vehicle owners and operators, and currently do not deliver much e-business benefit back to the vehicle manufacturer or other related industries. This solution, the Telematics Reference Implementation (TRI), is designed to showcase how IBM technologies can put together end-to-end solutions, and e-business value can be demonstrated with actual customer use cases. TRI would be unique in the industry in demonstrating all the elements of the solution in one place: from vehicle through wireless service provider infrastructure through a variety of back-end services and applications.

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