In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.

1. Flexing Social Media Muscles A Workout for Improving Conversion and Merchandising www.turntonetworks.com www.fastpivot.com For any questions, contact Grant Henry at grant@fastpivot.com We will answer all questions from the webinar on our blog: http:// ecommerceblog.fastpivot.com

24. Social media takes muscles: Content Share Strategy, Content creation, Engaging & Interacting

25. Basic Share Strategy: Keep it Blog Centered

36. On-site Social A quick introduction

37. Twitter today: #socialmediamuscle

40. Why friends rather than strangers?

41. Friends are More Influential Than Strangers Source: Rubicon Consulting

43. Why on-site rather than off-site?

44. In-Market Prospects Aren’t Using Social Networks for Shopping

45. In Fact…

48. A Great Example (non-e-Commerce)

51. Product Sharing Has Been Around…

52. What’s New: Referral Traffic From Facebook Now Rivals Google for Some Stores % of total traffic, selected online retailers, March 2010 Source: Compete

55. The Two Onsite Social Strategies Work Well Together Friends become visitors Visitors become buyers

57. On-site Social A quick introduction

58. Flexing Social Media Muscles A Workout for Improving Conversion and Merchandising www.turntonetworks.com www.fastpivot.com For any questions, contact Grant Henry at grant@fastpivot.com We will answer all questions from the webinar on our blog: http:// ecommerceblog.fastpivot.com