audience reseach

1. Audience
Research

2. Audience Profile
• Gender: Male and Female (There are equal amount of male and female rioters
in our film)
• Age: 15-21 (The Rioters in our film are young, around that specific age range)
• Ethnicity: All (There are 3 different types of ethnicity in our film)
• Beliefs: Sacredness of human life, equality
• Education: Comprehensive school education/ not much education (The rioters
attended local public schools with frequent problems of truancy resulting in
hardly getting much education)
• Occupation: students / unemployed / casual labour (As the Rioters are young,
some are still in school whilst others may have dropped out, become
unemployed, receiving money illegally or having casual jobs such as working
as waiters, or in stores such as ‘Tesco’s’ etc.)
• Income: low income (The parents of the rioters will be receiving very low
incomes as they too may have casual jobs or even be unemployed. Many live
in Single parent families where the family live on benefits. Due to the low
income they cannot afford luxuries such as Xboxes, Nintendo DS’s, Or going on
outings such as expensive restaurants or cinema/theatre etc. )

3. • Class: Working class (Live in council estates, crowed houses/ apartments)
• Culture: Multicultural British
• Media Interests: drama films, Social sites, news
• Hobbies: going to raves, dates, spending time with peers, technology
(Blackberry Messenger BBM) (as that is what a lot of the teenage rioters
interests are in our film reflecting the reality)
• Genres: Action, Poignant drama, tension grabbing films (Our film is an
emotional drama film with a hint of action therefore it will appeal to and
is made for audience with interest in these genres)
• Demographic: E, working class, unemployed, students, pensioners, casual
workers
• Psychographics: Strugglers: Seeks escape, disorganised, not stable (The
protagonist is struggling against the rioters, and his life becomes a frenzy
of emotions and events, which will appeal to audiences who are struggling
against life’s calamities and problems)
Aspirers: Seeks status, materialistic, care much about appearance.
Typically the younger generation (The rioters are seeking material wealth
and fighting for a higher status)

4. • Due to the previous elements, our audience
may be youths without many goals in life,
people who are struggling or spend time
hanging around in streets, clubbing etc or
finding illegal methods to earn money as they
cannot get a job due to the lack of education
and the recession

5. Halls theory:
• Preferred readings: (Audience can relate and empathise directly.) People
who have taken part of the riots or seen it happen directly, or has been a
victim of the riots can relate directly. These who have lost loved ones in
perhaps a house fire or a struggle can also relate directly.
• Negotiated readings – (audience cannot relate directly but can put
themselves in the position.) The audience of this reading could be perhaps
youth in similar positions such as a fifteen year old teenager, hardly
attending school and living in a disadvantaged neighbourhood. They may
be able to relate to the reasons behind the riots. Also people of middle
class people may be able to relate to the protagonist Brad who is also
middle class.
• Oppositional readings (People who oppose the ideas put forward in the
film) The audience may consist of youths or people who believe the
rioters were in the ‘right’, and be against the film as it portrays them in a
negative light.

6. Audience BBFC Rating

7. 1) What kind of ending is most dramatic?
Most of our audience want a twist in our film, unfortunately
only 27.30% wanted a tragic ending. However we will try to
implement a twist as well as having the tragic ending to satisfy
our audience

8. Our Film will contain a lot of action and especially a lot of emotion
such as fear, intense grief, sadness, anger etc. In fact it will possess all
of the elements shown above, as there will be arguments between
Brad and the rioters and there will be the death of his daughter Emily.

9. Most of our main actors will be around the 18-25 age group with a small
percentage being older such as the policemen and neighbours.

11. • Our film will contain major dramatic moments, consisting of lots of various types
of emotions, and as it is a five minute film it will not drag on but move in a fast
pace perhaps to indicate how everything happened so quick, e.g. Brad loosing his
daughter in a matter of hours. The storyline is not typical but unique as we have
not heard a film or documentary be made based on the summer riots yet. What’s
more, the main character will not cry much, or we will not show tears to depict
distress but rather demonstrate his internal pain.

12. • We will try to include a good twist in the film, however
comical lines cannot be included as the film is based upon a
true serious and harsh event. Romance would ruin the story
line, and our story does consist of a lot of emotion!