On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Get into the mind of the searcher with the analytics and keyword data that is referring quality traffic to your site…
What do they have in common?
What other terms relate to something similar?
What page is best suited for those terms that are qualified but NOT working?
Longer terms with more specific detail create higher quality traffic at a lower cost.
Use phrase and exact match
Extend terms to long tail phrases
Set up account with many specific ad groups
Review quality scores
Enhance text on site
Create and test landing pages
Go Mobile – the right way!
You can show ads to mobile users. As discussed at Google yesterday, this is a great benefit for hotels and destinations.
But make sure your site is not only mobile, but that you provide value to those accessing your site via iPhone, Droid or other. Build the mobile version with their specific needs in mind.
Optimize for mobile use by:
Keeping your layout simple
Design for easy use on a phone, not a mouse
Highlight the content that mobile users want access to (location, contact information, mobile booking)
Mobile ads will be given quality scores based on the mobile friendliness of your company’s page as well as user interaction (just like ppc ads on web that look at bounce rate, time on site, etc).
Local Listings are even more essential with the launch of Google’s Hotel Finder as well as the changes coming to Google City profiles. Don’t ignore other review sites and listing opportunities, as they all work together to get you higher in natural search.
Hotel Finder (BETA)
Prep for City Portals
Google is developing portal pages that will rival sites like Yelp. And Google + will be launching Business pages in the near future. Make sure you are prepped for this.