Presentation by Kelly Zdrowak at FLBlogCon 2014.

3. The
Power
of
Bloggers
• Hold
the
power
to
help
• Hold
the
power
to
change
the
media
• Hold
the
power
to
create
new
ideas
• Hold
the
power
to
spread
awareness
• Hold
the
power
to
enlighten
• Hold
the
power
to
succeed,
brighten
days,
save
lives…

4. We’re
Superheroes

5. The
Power
to
Pay
it
Forward
What
is
Paying
it
Forward?
EssenCally:
Do
good
for
the
sake
of
doing
good
Common
misconcepCons?
It
has
to
be
a
very
difficult
task
It
has
to
be
expensive
You
will
have
to
go
out
of
your
way
to
do
it

6. What
if
it
was
easy?
• You
can
do
it
from
your
room
• You
can
do
it
while
aimlessly
surfing
pinterest
or
tumblr
• You
can
do
it
everyday
• You
can
do
it
in
your
pajamas
• You
can
literally
change
lives
all
around
the
world…

7. Google
Helpouts
Now
let’s
begin

8. What
is
Helpouts
Help?
• DicConary.com
To
give
or
provide
what
is
necessary
to
accomplish
a
task
or
sa6sfy
a
need
To
do
something
that
makes
it
easier
to
do
a
job,
to
deal
with
a
problem.

9. Or….
• Urban
DicConary
What
one
says
when
they
need
a
beer.

10. The
Basics
• Google
Helpouts
is
a
format
that
allows
you
to
meet
with
people
one
on
one
through
live
video
chat
using
Google
Hangouts.

11. What
We’ll
Cover
• Different
Categories
• Free
vs.
Paid
• CreaCng
your
lisCng
– Intro
video/
Photo
– QualificaCons/
DescripCon
– Session
length/
price
• Pros
and
Cons
• How
this
can
benefit
bloggers
• How
to
become
a
(SUCCESSFUL)
provider

12. My
Experience
With
Helpouts

13. #HelpoutHigh
• Helpout
High:
an
intense
feeling
of
happiness
and
fulfillment
whenever
you
finish
a
successful
Helpout
session

14. My
Favorite
Helpout
High
The
teenage
boy….

15. Different
Categories

16. Free
vs.
Paid
• Free
– Good
to
Start
• Paid
– Make
Money
– Avoid
Spam
• First
Helpout
Free
– If
you
expect
follow
ups

17. CreaCng
Your
LisCng

18. Intro
Video
Google’s
Tips
• Be
yourself
• Under
1
minute
• Say:
– Your
name
– QualificaCons
– What
you’ll
offer
– What
inspired
you
to
give
Helpouts

19. My
Tips
• Look/
talk
as
you
will
in
your
session
• Don’t
say
“um”
or
“like”
• Don’t
overedit
• Use
Helpouts
icon
at
bo`om
• Use
a
good
camera/
related
background

20. Your
Photos
Profile
Picture:
• Good
LighCng
• No
distracCons
• InviCng
• Selfie
Wisely

21. Your
Photos
Background
Photo:
• Related
to
lisCng
• Good
lighCng
• High
quality
• Look
good
next
to
profile
picture
– Eye
catching
– InviCng

22. QualificaCons
Include:
• Past
research
projects
• Ambassador
work
• Schooling
– Earned
degrees
and/
or
cerCficates
• Volunteer/
Community
Service
related
work
• Relate
jobs/
blogs
• When/
for
how
long
for
all
• How
you
can
be
reached
on
social
media
• Be
very
specific
to
why
valid

24. DescripCon
• List
what
they
can
expect
to
have
help
with
in
the
lisCng
very
specifically
• Keep
it
clear
and
concise
• MenCon
promoConal
code….

25. Promo
Code
• If
you
have
a
paid
session,
people
can
get
25
dollars
off
and
you’ll
sCll
get
paid
normal
price!
• Given
to
all
providers
• Great
way
to
bring
in
skepCcal
customers
• Catch:
You
need
a
Google
Wallet
account

26. My
Example

27. Length
of
LisCng
• 15
minutes
• 30
minutes
• 1
hour
All
depends
on
what
you’re
offering
and
how
much
Cme
you
need.

28. Pricing
• Remember…
Google
takes
20%.
Don’t
get
too
into
the
numbers
• Don’t
want
to
scare
people
away
but
you’re
valuing
your
Cme.
• Per
minute/
Per
session…
Or
both

29. What’s
the
Difference?
Per
minute
– Inconsistent
prices…
Too
much/
too
li`le
– Too
focused
on
length
versus
actually
listening
Per
session
– Preferred
method.
Guaranteed
for
provider
and
client
Both
– One
or
the
other,
client
chooses

30. Pros
and
Cons
to
Google
Helpouts
Is
this
right
for
you?

31. Pros
• There
is
an
amazing
community
of
providers
• You
get
to
meet
people
all
over
the
world!
– New
Zealand,
England,
Australia,
Sweden,
etc.
• It’s
an
amazing
way
to
spend
your
free
Cme
• Again,
the
#HelpoutHigh
• You
can
make
money
• You
can
promote
your
blog
• The
list
does
go
on…

32. Cons
• MarkeCng…
Google
does
SOME,
but
very
li`le
• Spammers
• Working
out
the
schedule
can
be
very
tricky.
I’ve
had
some
bad
instances
with
this
• It
can
be
difficult
to
gain
tracCon
or
find
a
niche
if
there
are
a
lot
of
other
similar
lisCngs

33. What
Will
This
do
for
my
Blog?
• You
can
talk
to
your
readers
whenever
from
your
own
room/
office
• You
can
answer
their
quesCons
right
there
versus
having
to
do
it
in
the
comments
• They’ll
have
more
of
a
connecCon
with
your
blog
• It’s
an
experience
they’ll
want
to
talk
about…
Word
of
mouth
is
huge!

34. Interested?
• Go
to
h`p://www.helpouts.google.com
and
apply
to
be
a
provider
• You’ll
have
to
go
through
an
interview
and
have
your
lisCng
approved.
• Add
widget
to
blog
(Helpouts
provides
code)

35. Most
Importantly…
How
to
be
a
SUCCESSFUL
provider

36. Before
• Make
sure
you’re
ready
• Go
live!
– More
likely
to
get
a
session
• Send
messages
– Tell
what
they
can
expect
in
the
session
– What
they
need
installed
– Sound
friendly
and
excited
to
help
– Include
contact
and
social
media
informaCon

37. Dear
_____________,
Thank
you
for
booking
an
appointment
with
me!
Before,
make
sure
you
have
the
"hangout"
plugin
downloaded
from
the
iTunes
App
Store.
It's
free.
If
you
already
have
it,
you
can
make
sure
it's
working
by
tesCng
it
here
h`ps://helpouts.google.com/m/111421743141645456280/ls/b41c1faef6b76d0f?authuser=0
Since
we
only
have
15
minutes
to
talk,
I'd
love
if
you
could
get
together
a
list
of
quesCons
you
have.
They
should
be
your
top
burning
quesCons
:).
My
blog
is
www.healthylivingrevelaCons.com.
I
recommend
checking
that
out
beforehand
as
I'll
be
linking
to
it
quite
oten
.You
can
also
follow
me
on
Twi`er,
Facebook,
Google
Plus,
and
Pinterest
to
see
even
more
cool
Cps
and
advice
on
healthy
living
(links
below)
Sincerely,
Kelly
Zdrowak
Healthy
Living
RevelaCons
Facebook:
h`p://www.facebook.com/HealthyRevelaCons
Twi`er:
h`p://www.twi`er.com/kzdrowak
Google+:
h`p://plus.goggle.com/+KellyZdrowak
Pinterest:
h`p://www.pinterest.com/kzdrowak

38. During
• Listen!
• Take
notes
of
links
you
menCon
• Look
for
key
words/
phrases
– Are
they
talking
about
future
sessions?
– For
fitness
and
nutriCon:
Insecure,
weight
loss,
juicing,
night
eaCng,
eaCng
disorder,
prepping
meals
• Ask
for
feedback
at
end…
That’s
what
will
increase
your
credibility
as
a
provider

39. Ater
• Send
a
follow
up
message
including
all
links
menConed
• Put
in
a
note
in
your
calendar
to
follow
up
for
a
second
Cme
if
they
are
interested
in
meeCng
with
you
again
• Thank
them
for
their
Cme
• Say
you’re
looking
forward
to
hearing
their
feedback
if
they
hadn’t
said
anything…
They
sCll
can
even
ater!
• If
comfortable,
add
them
to
your
circles
on
Google
Plus

40. Conclusion
• Put
yourself
ahead
with
blog
markeCng
• This
is
the
future
• Pay
it
Forward
• Once
in
a
lifeCme
opportunity
in
which
amazing
stories
and
#HelpoutHighs
form

41. Plus…..
You
can
get
cool
gear
J

42. Thank
you
so
much
for
coming!
Ques%ons?