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Evaluation
 BY ELLA CABRERA-QUINN
In what ways does your media product use, develop or challenge forms and conventions
                                    of real media products ?
In a magazine it should have on the front cover it should include a bar code, mast head, photograph, price and date , different fonts , sub
       headings and sell lines. Most magazines also coordinate colours throughout the front page into the main pages of the magazine. The
   photograph on the front is also coordinated into the magazine through colour to give it a classic look I used the colours red and purple as I
  believe red connotates passion and danger and purple connotates power and wealth, I also believe both colours appeal to female and male
    audiences. I used purple eye make up on the models and used red lipstick to link in to the purple and red used throughout my magazine.
     The photo can either be a close up , medium shot , long shot or extreme long shot. As it is rare to have any other shots as they are the
    preferred. A photo can make or break an appeal to read a magazine according to its chosen audience as it may not have a celebrity they
  like who are being shown in a magazine that week. A eye catching or interesting pictured urges people on to wanting to carry on reading it.
      I used a photo of “The Rebellion” , who are lighting a cigarette as it shows they are more interested in smoking than the photo shoot
                                                  showing why they are called “The Rebellion”.
THE PRICE & DATE
In my magazine front cover it includes conventions like a price for the magazine its written small
     at the top of the front cover as it isn't the most important convention I want to show when
    selling to particular audience. Its in a similar font to the rest of the fonts I'm using, the fonts I
      used thought the magazine were ones I found on the internet and BODONI MT BLACK
       and ROCKWELL EXTRA BLACK. I noticed on magazines the price was written small
    normally located in corners of the magazine or near the barcode and sometimes even under
    the mast head. The date is generally underneath the master head in small print just to show
      how up to date each edition is. I placed mine underneath the mater head , but instead of
      saying an a exact date I put the “October issue” , showing my magazine was exclusive and
                                       only came out every month.



           Price + Date
           placed under
           the master
           head
BAR CODE
The bar code is always in a corner of a front page. As it is only a required thing , for buying
         the magazine it is placed in a spot to move it away from the more important
     conventions. I put my bar code in the bottom right hand corner , where it was least
   attractive to the reader. But as it is a necessity I still included it in my magazine to show
                      full understanding of all the magazine conventions.




   Bar code is
   at the
   corner of
   the
   magazine.
MAST HEAD
The mast head is the most important convention of a magazine , it is the first thing a
  reader is most likely to see , not only because they want to read a certain favourite
    , but it also distinguishes it into a category . For example a rock magazine would
   have a name relating to that genre of music. Some master head which are widely
   known sometimes let other conventions cross over it. Mast heads are always the
                           biggest and boldest of all conventions.



                              This shows well known magazines having
                              famous people covering the master head.
SELL LINE & SUB HEADINGS
Sub headings are either small or big depending on what is being shown as an important factor in the magazine. For example
    on my front cover it has a big sub heading saying “THE REBELLION ARE BACK” , in capital letters and red and black print
      to stand out in the lighter coloured background, red connotates danger and black is a colour used a lot in association
       with the rock genre. The part that says “ARE BACK” is in white print to make it stand out to the darker colours in the
    background (black leggings). I put my sell lines on the outsides of the long shot of the two girls as I wanted the photo to
         stand out more, I used a star behind one of the sell lines to make it stand out and made sure there wasn't “white
    space” as magazines never have blank spaces on the front cover. I also used a camera as I believe it looked eye catching
     and gave more intuition on what the magazine was going to include. I used the sell line “ free” as the chosen audience
      would want to see what was on offer and was including in buying the magazine. At the top of the page I used a small
       slogan to show what my magazine was all about . For example “ The first UKS rock magazine !” . This makes readers
       want to read it as it implies it is the first and most exclusive magazine out on the shelves. On another sell line I have
        chosen the colour gold as I used the word “GOLDEN” , to make it look exclusive and important to show old classic
                                                                  music.


                                                                    Sell lines and sub headings are in
                                                                    different styled fonts as well as
                                                                    different sized prints, not blocking the
                                                                    main photograph whatsoever.



                                                                            Just like my front cover this one
                                                                            has a large sub heading talking
                                                                            about the featured artist in the
                                                                            magazine.
PRICE
MAST
HEAD
                SLOGAN
       DATE




               PHOTO




 STICKER
               SELL
 BEHIND SELL
               LINES
 LINES



   SUB
   HEADINGS
                BAR
                CODE
“On The Front” , showing
each feature and the page
its on.
                                         CONTENTS
                                                 I took inspiration from this
                                                 magazine and used it in my
                                                 own contents.




                                                                                “Features” is
                                                                                commonly used in
                                                                                contents pages as
                                                                                the font cover has
                                                                                different sell lines
                                                                                but doesn't have
                                                                                everything that will
                                                                                be in the whole
                                                                                magazine.


              I challenged their convention as
              I used three photographs
              instead of one main image.
DOUBLE PAGE SPREAD
A quote on the top of
the page , making
the interview seem
more attractive and
interesting. It gives   The word
the reader an insight   “Exclusive” is
into the interview      used to make the
and what's expected.    reader feel they
                        are reading
                        unique material.




                                           The page number
                                           and magazine
                                           sign is normally in There are always a
                                           the bottom          photo of the artist or
                                           corner.             artists. Mine has a
                                                               few not just one like
                                                               this magazines
                                                               interview.
How does you media product
  represent particular social groups ?
Types of
audiences of the
social groups I'm
trying to reach.
TYPES OF MUSIC
   The music genre I have chosen to reach to a particular audience is people
     who listen to bands like Paramore and The Pretty Reckless , as they are
      female bands like my all female band The Rebellion. I noticed that the
   females are portrayed in a sexual way also in a strong manner, most seem
      rebels also. My magazine can be portrayed negatively to audiences as
    they are smoking and drinking in the pictures I have used. My lifestyle it
          promotes is a “rock and roll” one which is normally showed very
    negatively as they are known to take drugs and stay up until late at night
           also they are known to be very moody and seem negative not
    enthusiastic and happy people. My magazine isn't very mainstream as it
    is classic/punk rock which would be known as sub cultures this normally
       is promoted to niche audiences. My magazine gives the audience I'm
    reaching a way of belonging as there is a magazine reached out to them.

   This picture is used
   on my double page
   spread as it shows
   the power and
   rebellion of the band
   I created, For
   example they are
   holding down a
   security guard whilst
   Kez has a cigarette in
   her mouth also
   keliah is holding him
   and laughing.
What kind of media institution might distribute your media product and
                                why ?



                                          IPC Media produces over 60 iconic
                                          media brands, with print alone
                                          reaching almost two thirds of UK
                                          women and 42% of UK men almost 26
                                          million UK adults.




                                           Kerrang! TV is a digital
                                           television station owned by Box
                                           Television, which is loosely
                                           connected to the
                                           magazine, Kerrang!.
The best media institute to develop and distribute my
 magazine as they already distributes music magazines such as
 “NME”, which is similar to mine as mine is associated with the
     rock is IPC. As it already distributes well known music
magazines means that they have the most experience and have
regular consumers who might be interested in a new branch of
    music magazines. Distributors get the magazines to their
  audience by distributing them out to different shops all over
   the country, such as places like news agents, airports, train
  stations, supermarkets and even promoted on the internet.
 KERRANG! Is a well known magazine and radio station, I want
my magazine to compete with other top magazines like this one
  , but mine may have a unique gap in the market as it is also
                 associated with 80’s classic rock.
Who would be the audience for your media product and how did I attract/address your
                                     audience ?
 My main image on my front cover is of two fierce girls who are confident and show
attitude. This appeals to females and males as the show sexuality but look like strong
powerful women. The camera shot of my models in the main image on the front cover
is a long shot , showing and the style of hair and make-up, along with what some would
see as provocative outfits, gives sex appeal to the front cover showing that this
magazine is also targeted at young males also. I made the Masthead in particularly the
most clear to stand out and to grab the audience's attention as it showed what type of
music genre I had chosen as it had funky jagged writing and it was written in black.
Throughout my magazine I used a vast majority of images as the audience I'm reaching
out to may only want to read as minim as possible and look at the interesting imagery I
have used, including the different shots and edits.
DEMOGRAPHICS
Age : 15-25
Gender : Both female and male, but mainly males around the age of 19 it will be most
     popular to.
National Identity : All races as I don't want to generalise it to a certain race as rock
     music is associated to every race.
Social class : Middle class as it will be promoting negative images which higher class
     wouldn't relate to.
Occupation : Most who will buy it will be still in education, so the price is £2 which is
     acceptable and quite cheap for a monthly issue.
Lifestyle: People who like to go to a lot of gigs and stay out late at night , drinking and
     smoking.
Attitude: Laid back & party animals
Race & Ethnicity: All races, my front cover has a mixed race girl and a white girl showing
     it isn't just for white people.
Education: Students = Secondary school, College and Universities.
QUESTIONAIRES FOR MY MAGAZINES
What have you learnt about technologies from the process of constructing this product ?

       Throughout creating my music magazine cover, contents and double page spread. I have used
     Windows publisher to create all three types of products for my music magazine. As I took a night
    to take my pictures, I took a range of pictures in different mise en scenes and angles, also different
     shot sizes ranging from close ups to extreme long shots. I edited my photos on Photoshop were I
         changed the colour on some to sepia to make the photos look mysterious and seem more
                                          important and exclusive.
I used a Nikon camera to take my pictures. I also edited them so the models looked “picture perfect”
        and where able to stand out to my chosen audience. I also used the internet to help me find
     unique font styles to show a better understanding of the convention of a individual master head.
    Throughout the creating of my product I used the internet to find a bar code for my front cover as
                      every magazine has one and needs one to sell there magazine.
  When creating this evaluation I used PowerPoint to make my evaluation seem fun and exciting to
      read. All my media work is on the internet site blogger where I made my own page to my taste
         and put all my research and contents of all my drafts and completed work. Finally I used a
    memory stick to help me transfer work from home to school so I could always work on the course.
PROPS I USED
 A Lighter & Cigarette – I
 used a lighter lighting a
 cigarette to add rebellion to
 my band showing audiences
 negative role models and
 showing a “care free”
 lifestyle.
                         A Microphone stand &
                         Microphone - I used a
                         microphone to show
                         audiences what type of
                         magazine it is I'm
                         promoting , as its a rock
                         magazine bands are
                         known for touring and
                         doing gigs more than
                         being in the recording
                         studio. A band and
                         instruments are a
Champagne &              convention for rock music.
Tobacco – Again I
wanted to show why
they are called “The
Rebellion” , I want to            A Security guard - I used a
show the audience                 male model to show how
what they are like on             “The Rebellion” our with an
tour. This can also               authority figure showing and
give them a negative              how the act with him, this
image.                            picture shows they do not
                               care who he is and they will
                               do as they wish. They are both
                               laughing at him trying to
                               remove them from a club.
Looking back at your preliminary task, what do you feel you have learnt in the
                       progression from it to the full product ?

My school magazine which is for 6th form students at my school. I took my experience from creating this to help me to
                                             create my music magazine.
At the start of the course I created a school magazine relating to 6th form students.
When I created the front cover and contents page I used the colours yellow and purple as they
seemed colours that would relate to my choice in audience. When I created my music
magazine I found using the colours purple and red were more grown up and worked better as
they looked more professional and can relate to a wider audience compared to the “childish”
colours I used before.

      At the start of the preliminary task I hadn't explored enough examples of products on
the market so I couldn't expand my ideas. Although I used a few codes and conventions in my
school magazine I didn't use them to my best advantage , For example the date on my school
magazine is quite large were as on my music magazine it is smaller and more discrete as it isn't
such an important convention.

       I also found the picture I used on the front cover of the school magazine was slightly
stretched and I didn't edit it at all, the photos for my music magazine were edited and were
not stretched at all. I made the colours in the photos vibrant so they would stand out,
compared to the school magazine the image on that is dull and it has mute colours. On the
school magazine I played with lots of font styles and colours which lead me to choose
appropriate styles for my rock magazine.
I used shapes as backgrounds for my sell lines , which I found later on in
creating my music magazine childish and made the magazine look
unprofessional. In contrast in some cases it can also make sell lines stand out
from the main image, which I used in my music magazine for behind a sell line.
Another thing I took from when creating my school magazine is the word
“Exclusive” , I believe it makes the magazine look more important and unique
and intrigue someone to buy it.

      When I created the school magazine I found I left a lot of “white space”
which is not a usual for a magazine as they are meant to be full and have no
space left. In my music magazine I made sure there was hardly any “white
space” and used images to take up a lot of space. On my school magazine I
sectioned it out into three parts, one part had a picture of someone whose
interview it was going to have in the magazine. Another part had the front
page sub lines on it and page numbers.

      On my music magazine I took the idea I used in the school magazine by
having subheadings over a paragraph of what the audience was going to be
reading. On my music magazine I added a quote in what was going to be in the
interview to make the reader carry on reading on to that page. As I used
sections in the school magazine I believed it made the contents easy and
straight forward to read so I applied it to my music magazine.

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My Evaluation

  • 1. Evaluation BY ELLA CABRERA-QUINN
  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products ? In a magazine it should have on the front cover it should include a bar code, mast head, photograph, price and date , different fonts , sub headings and sell lines. Most magazines also coordinate colours throughout the front page into the main pages of the magazine. The photograph on the front is also coordinated into the magazine through colour to give it a classic look I used the colours red and purple as I believe red connotates passion and danger and purple connotates power and wealth, I also believe both colours appeal to female and male audiences. I used purple eye make up on the models and used red lipstick to link in to the purple and red used throughout my magazine. The photo can either be a close up , medium shot , long shot or extreme long shot. As it is rare to have any other shots as they are the preferred. A photo can make or break an appeal to read a magazine according to its chosen audience as it may not have a celebrity they like who are being shown in a magazine that week. A eye catching or interesting pictured urges people on to wanting to carry on reading it. I used a photo of “The Rebellion” , who are lighting a cigarette as it shows they are more interested in smoking than the photo shoot showing why they are called “The Rebellion”.
  • 3. THE PRICE & DATE In my magazine front cover it includes conventions like a price for the magazine its written small at the top of the front cover as it isn't the most important convention I want to show when selling to particular audience. Its in a similar font to the rest of the fonts I'm using, the fonts I used thought the magazine were ones I found on the internet and BODONI MT BLACK and ROCKWELL EXTRA BLACK. I noticed on magazines the price was written small normally located in corners of the magazine or near the barcode and sometimes even under the mast head. The date is generally underneath the master head in small print just to show how up to date each edition is. I placed mine underneath the mater head , but instead of saying an a exact date I put the “October issue” , showing my magazine was exclusive and only came out every month. Price + Date placed under the master head
  • 4. BAR CODE The bar code is always in a corner of a front page. As it is only a required thing , for buying the magazine it is placed in a spot to move it away from the more important conventions. I put my bar code in the bottom right hand corner , where it was least attractive to the reader. But as it is a necessity I still included it in my magazine to show full understanding of all the magazine conventions. Bar code is at the corner of the magazine.
  • 5. MAST HEAD The mast head is the most important convention of a magazine , it is the first thing a reader is most likely to see , not only because they want to read a certain favourite , but it also distinguishes it into a category . For example a rock magazine would have a name relating to that genre of music. Some master head which are widely known sometimes let other conventions cross over it. Mast heads are always the biggest and boldest of all conventions. This shows well known magazines having famous people covering the master head.
  • 6. SELL LINE & SUB HEADINGS Sub headings are either small or big depending on what is being shown as an important factor in the magazine. For example on my front cover it has a big sub heading saying “THE REBELLION ARE BACK” , in capital letters and red and black print to stand out in the lighter coloured background, red connotates danger and black is a colour used a lot in association with the rock genre. The part that says “ARE BACK” is in white print to make it stand out to the darker colours in the background (black leggings). I put my sell lines on the outsides of the long shot of the two girls as I wanted the photo to stand out more, I used a star behind one of the sell lines to make it stand out and made sure there wasn't “white space” as magazines never have blank spaces on the front cover. I also used a camera as I believe it looked eye catching and gave more intuition on what the magazine was going to include. I used the sell line “ free” as the chosen audience would want to see what was on offer and was including in buying the magazine. At the top of the page I used a small slogan to show what my magazine was all about . For example “ The first UKS rock magazine !” . This makes readers want to read it as it implies it is the first and most exclusive magazine out on the shelves. On another sell line I have chosen the colour gold as I used the word “GOLDEN” , to make it look exclusive and important to show old classic music. Sell lines and sub headings are in different styled fonts as well as different sized prints, not blocking the main photograph whatsoever. Just like my front cover this one has a large sub heading talking about the featured artist in the magazine.
  • 7. PRICE MAST HEAD SLOGAN DATE PHOTO STICKER SELL BEHIND SELL LINES LINES SUB HEADINGS BAR CODE
  • 8. “On The Front” , showing each feature and the page its on. CONTENTS I took inspiration from this magazine and used it in my own contents. “Features” is commonly used in contents pages as the font cover has different sell lines but doesn't have everything that will be in the whole magazine. I challenged their convention as I used three photographs instead of one main image.
  • 9. DOUBLE PAGE SPREAD A quote on the top of the page , making the interview seem more attractive and interesting. It gives The word the reader an insight “Exclusive” is into the interview used to make the and what's expected. reader feel they are reading unique material. The page number and magazine sign is normally in There are always a the bottom photo of the artist or corner. artists. Mine has a few not just one like this magazines interview.
  • 10. How does you media product represent particular social groups ? Types of audiences of the social groups I'm trying to reach.
  • 11. TYPES OF MUSIC The music genre I have chosen to reach to a particular audience is people who listen to bands like Paramore and The Pretty Reckless , as they are female bands like my all female band The Rebellion. I noticed that the females are portrayed in a sexual way also in a strong manner, most seem rebels also. My magazine can be portrayed negatively to audiences as they are smoking and drinking in the pictures I have used. My lifestyle it promotes is a “rock and roll” one which is normally showed very negatively as they are known to take drugs and stay up until late at night also they are known to be very moody and seem negative not enthusiastic and happy people. My magazine isn't very mainstream as it is classic/punk rock which would be known as sub cultures this normally is promoted to niche audiences. My magazine gives the audience I'm reaching a way of belonging as there is a magazine reached out to them. This picture is used on my double page spread as it shows the power and rebellion of the band I created, For example they are holding down a security guard whilst Kez has a cigarette in her mouth also keliah is holding him and laughing.
  • 12. What kind of media institution might distribute your media product and why ? IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men almost 26 million UK adults. Kerrang! TV is a digital television station owned by Box Television, which is loosely connected to the magazine, Kerrang!.
  • 13. The best media institute to develop and distribute my magazine as they already distributes music magazines such as “NME”, which is similar to mine as mine is associated with the rock is IPC. As it already distributes well known music magazines means that they have the most experience and have regular consumers who might be interested in a new branch of music magazines. Distributors get the magazines to their audience by distributing them out to different shops all over the country, such as places like news agents, airports, train stations, supermarkets and even promoted on the internet. KERRANG! Is a well known magazine and radio station, I want my magazine to compete with other top magazines like this one , but mine may have a unique gap in the market as it is also associated with 80’s classic rock.
  • 14. Who would be the audience for your media product and how did I attract/address your audience ? My main image on my front cover is of two fierce girls who are confident and show attitude. This appeals to females and males as the show sexuality but look like strong powerful women. The camera shot of my models in the main image on the front cover is a long shot , showing and the style of hair and make-up, along with what some would see as provocative outfits, gives sex appeal to the front cover showing that this magazine is also targeted at young males also. I made the Masthead in particularly the most clear to stand out and to grab the audience's attention as it showed what type of music genre I had chosen as it had funky jagged writing and it was written in black. Throughout my magazine I used a vast majority of images as the audience I'm reaching out to may only want to read as minim as possible and look at the interesting imagery I have used, including the different shots and edits.
  • 15. DEMOGRAPHICS Age : 15-25 Gender : Both female and male, but mainly males around the age of 19 it will be most popular to. National Identity : All races as I don't want to generalise it to a certain race as rock music is associated to every race. Social class : Middle class as it will be promoting negative images which higher class wouldn't relate to. Occupation : Most who will buy it will be still in education, so the price is £2 which is acceptable and quite cheap for a monthly issue. Lifestyle: People who like to go to a lot of gigs and stay out late at night , drinking and smoking. Attitude: Laid back & party animals Race & Ethnicity: All races, my front cover has a mixed race girl and a white girl showing it isn't just for white people. Education: Students = Secondary school, College and Universities.
  • 16. QUESTIONAIRES FOR MY MAGAZINES
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  • 18. What have you learnt about technologies from the process of constructing this product ? Throughout creating my music magazine cover, contents and double page spread. I have used Windows publisher to create all three types of products for my music magazine. As I took a night to take my pictures, I took a range of pictures in different mise en scenes and angles, also different shot sizes ranging from close ups to extreme long shots. I edited my photos on Photoshop were I changed the colour on some to sepia to make the photos look mysterious and seem more important and exclusive. I used a Nikon camera to take my pictures. I also edited them so the models looked “picture perfect” and where able to stand out to my chosen audience. I also used the internet to help me find unique font styles to show a better understanding of the convention of a individual master head. Throughout the creating of my product I used the internet to find a bar code for my front cover as every magazine has one and needs one to sell there magazine. When creating this evaluation I used PowerPoint to make my evaluation seem fun and exciting to read. All my media work is on the internet site blogger where I made my own page to my taste and put all my research and contents of all my drafts and completed work. Finally I used a memory stick to help me transfer work from home to school so I could always work on the course.
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  • 20. PROPS I USED A Lighter & Cigarette – I used a lighter lighting a cigarette to add rebellion to my band showing audiences negative role models and showing a “care free” lifestyle. A Microphone stand & Microphone - I used a microphone to show audiences what type of magazine it is I'm promoting , as its a rock magazine bands are known for touring and doing gigs more than being in the recording studio. A band and instruments are a Champagne & convention for rock music. Tobacco – Again I wanted to show why they are called “The Rebellion” , I want to A Security guard - I used a show the audience male model to show how what they are like on “The Rebellion” our with an tour. This can also authority figure showing and give them a negative how the act with him, this image. picture shows they do not care who he is and they will do as they wish. They are both laughing at him trying to remove them from a club.
  • 21. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product ? My school magazine which is for 6th form students at my school. I took my experience from creating this to help me to create my music magazine.
  • 22. At the start of the course I created a school magazine relating to 6th form students. When I created the front cover and contents page I used the colours yellow and purple as they seemed colours that would relate to my choice in audience. When I created my music magazine I found using the colours purple and red were more grown up and worked better as they looked more professional and can relate to a wider audience compared to the “childish” colours I used before. At the start of the preliminary task I hadn't explored enough examples of products on the market so I couldn't expand my ideas. Although I used a few codes and conventions in my school magazine I didn't use them to my best advantage , For example the date on my school magazine is quite large were as on my music magazine it is smaller and more discrete as it isn't such an important convention. I also found the picture I used on the front cover of the school magazine was slightly stretched and I didn't edit it at all, the photos for my music magazine were edited and were not stretched at all. I made the colours in the photos vibrant so they would stand out, compared to the school magazine the image on that is dull and it has mute colours. On the school magazine I played with lots of font styles and colours which lead me to choose appropriate styles for my rock magazine.
  • 23. I used shapes as backgrounds for my sell lines , which I found later on in creating my music magazine childish and made the magazine look unprofessional. In contrast in some cases it can also make sell lines stand out from the main image, which I used in my music magazine for behind a sell line. Another thing I took from when creating my school magazine is the word “Exclusive” , I believe it makes the magazine look more important and unique and intrigue someone to buy it. When I created the school magazine I found I left a lot of “white space” which is not a usual for a magazine as they are meant to be full and have no space left. In my music magazine I made sure there was hardly any “white space” and used images to take up a lot of space. On my school magazine I sectioned it out into three parts, one part had a picture of someone whose interview it was going to have in the magazine. Another part had the front page sub lines on it and page numbers. On my music magazine I took the idea I used in the school magazine by having subheadings over a paragraph of what the audience was going to be reading. On my music magazine I added a quote in what was going to be in the interview to make the reader carry on reading on to that page. As I used sections in the school magazine I believed it made the contents easy and straight forward to read so I applied it to my music magazine.