Employees are most trusted sources on company employee programs, benefits and working conditions, as well as a company’s business practices (both negative and positive) CEOs are most credible when talking about financial earnings and operational performance CEOs and employees are equally credible on company innovation
Out of 16 attributes that build trust in a company, the third-most important is to treat employees well – close behind offering quality products and listening to customers. 61% say “treating employees well” is important in building trust. Yet only 24% say companies do in fact treat employees well - the largest gap in expectations vs. performance in the entire survey
Executives were more likely to trust the CEO than regular employees by a wide margin (57% vs. 42%). Yet, executives were also more trusting of regular employees than employees themselves (55% vs. just 50%)
Leaders point to a lack of transparent communication, while regular employees fault companies for driving behavior with the wrong incentives. This may be a commentary on perceptions that leaders are rewarded for less-than-ethical decision-making that puts profit ahead of all else. Both groups cite corruption and fraud as key issues, illustrating the need to reinforce an organizational culture rooted in compliance, ethics and integrity.
ALL CONTENTS OF THIS PRESENTATION REMAIN THE INTELLECTUAL PROPERTY OF EDELMAN AND MAY NOT BE REPLICATED WITHOUT PRIOR PERMISSIONEmployee Insights from the2013 Edelman Trust BarometerEmployee Engagement Practice