• Share
  • Email
  • Embed
  • Like
  • Private Content
The Guide to Kickstarter and Crowdfunding

The Guide to Kickstarter and Crowdfunding

on

  • 6,131 views

Have you ever had a dream you’ve always wanted to work on but couldn’t ever dedicate enough time to do it? Kickstarter is a great crowdfunding site that can help turn your favorite hobby into a ...

Have you ever had a dream you’ve always wanted to work on but couldn’t ever dedicate enough time to do it? Kickstarter is a great crowdfunding site that can help turn your favorite hobby into a profession. So how can you create a successful Kickstarter campaign for your next big project?

http://dashburst.com/infographic/how-to-create-a-successful-kickstarter/

Statistics

Views

Total Views
6,131
Views on SlideShare
6,065
Embed Views
66

Actions

Likes
42
Downloads
147
Comments
2

11 Embeds 66

https://twitter.com 30
http://www.scoop.it 10
http://www.virtuosochannel.com 9
https://www.linkedin.com 6
http://www.linkedin.com 3
http://www.pinterest.com 2
http://www.google.com 2
https://www.rebelmouse.com 1
https://home.jolicloud.com 1
https://my.jolicloud.com 1
http://presenzacomunicacao.com.br 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Excellent article!
    Are you sure you want to
    Your message goes here
    Processing…
  • This is an excellent summary of how to make effective use of Kickstarter for funding start-up projects. While the advice is specific to Kickstarter, many of the 'what counts' factors included in this info-gram are applicable to all crowd funding sites.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Guide to Kickstarter and Crowdfunding The Guide to Kickstarter and Crowdfunding Infographic Transcript

    • RISKS AND CHALLENGES FAQ STORY PLEDGE $10 FUNDING PERIOD Home Updates Backers Comments Play backers 38 pledged of $10,000 $5,000 days remaining 10 DashBurst: Where Social Media Meets Design A community of writers & designers building you an app to see fresh news, photos, videos & more in the most beautiful way! DashBurst: Where Social Media Meets Design A community of writers & designers looking to build you an app to see fresh news, photos, videos and more in the most beautiful way! DataMap: The Dynamic Visualization Tool A community of writers & designers building you an app to see fresh news, photos, videos & more in the most beautiful way! DashBurst: Where Social Media Meets Design A community of writers & designers building you an app to see fresh news, photos, videos & more in the most beautiful way! GET NOTICED SUMMARIZE Boil your project down to its core and give a compelling summary that will make the viewer want to learn more. 2 SELL IT To ensure that you’ll have a great chance of getting Kickstarted follow the tips below and you’ll have a better chance of converting page visitors into backers. DESCRIBE IT What is the purpose of your project? Avoid using words like “help,” “support,” or “fund.” 3 KEEP IT UP Creating a great campaign is only the beginning. Once you have it up and running and are creating some buzz you need to keep momentum going. Providing updates to your backers helps them stay excited about your project and gives them more reasons to spread the word. NETWORK Your chances of success greatly improve with the size of your existing networks. Even if they don’t back your project they can help spread the word. BACKERS This is the community of supporters you are looking to build and back your project. Keep them happy by updating them with your progress. BE REALISTIC Most successful projects have a goal of $10,000 or less. Remember if you don’t reach your goal you get none of the money pledged. SHORT AND SWEET Kickstarter reduced the max length a project can run because the long projects were failing at a high rate. 30 days is ideal to generate buzz and create a sense of urgency. SUMMARIZE You only have a couple seconds to capture a user’s attention. Focus on the thesis of the project. You can add the details in the story below. GO VIRAL Have a plan to get your campaign heavily shared on social media sites like Facebook and Twitter. You can also embed the Kickstarter widget on your site for your followers to see and pitch big blogs that might be interested in your cause. REWARD THEM To date the most popular pledge amount is $25 and the average pledge is around $70. Small amounts are where it’s at: projects without a reward of $20 or less succeed 28% of the time, while projects with a reward of $20 or less succeed 45% of the time. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi non sem a nunc vulputate facilisis. PLEDGE $20 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi non sem a nunc vulputate facilisis. PLEDGE $50 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi non sem a nunc vulputate facilisis. PLEDGE $1,000 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi non sem a nunc vulputate facilisis. MR. BIG SHOT Make a large reward that is 10% of your goal. You won’t get many or sometimes any of these, but just one will push you closer to success. Make sure the reward justifies the price tag. This person most likely really loves your idea so make them a key contributor to its success. 4 DELIVER Just because you met your goal doesn’t mean you are done. All those people that helped you get to where you wanted to go are expecting their rewards. GIVE UPDATES ABOUT: SHOOT A VIDEO Projects with videos succeed at a much higher rate than those without (50% vs. 30%). BUILDING MOMENTUM SHARING THE PROCESS CELEBRATING SUCCESS PROTOTYPE USER TESTING MANUFAC- TURING Backers Use bright colors and if possible use red. If it’s a product image make sure it’s amazing. CATCH THE EYE Before you can start counting pledges and backers you need to get noticed. BRAND IT Create a distinct and unique name for your project and avoid using generic descriptions. Make sure to include: • Who are you? • What’s the story behind your project? • Where did you get the idea? • What stage is it at now? • How are you feeling about it? • Clearly explain what the money will be used for. • Talk about how awesome your rewards are, using any images you can. • Explain that if you don’t reach your goal you don’t get any of the money already pledged. • Ask for their help and tell them exactly how they can do that. If they can’t back the project ask them to share it with others. • Thank everyone! • Make it no longer than necessary. TELL A GREAT STORY Show the audience who you are and why you are passionate about this project. Authentic emotion will go a long way to getting someone to click the Back This Project button. BE HONEST Transparency is key to gaining your backers’ trust. Give them an honest depiction of the risks and challenges that this project faces. YOU’VE HEARD IT BEFORE During development of your project you have probably heard the same questions over and over. Add them here to save yourself the headache of answering indiviudal questions. • Increases in pledges • News coverage • Celebrity pledges • Updates on approval • Pictures of prototypes • Response from users • Pledge milestones • Backer milestones • Reaching your goal Be prompt in fulfilling rewards You are excited about fulfilling your dream, but you have also promised rewards to your backers. Be prompt to ensure your advocates don’t turn into critics. Communicate Things don’t always go as planned. Even if you exeperience delays in shipping rewards make sure to communicate with your backers on what the delays are and when they should expect their rewards. Get backer info AFTER successful campaign There’s no need to go through all the effort of collecting names and addresses if your campaign doesn’t succeed. How To Create A Successful Campaign With an average success rate of 43% not everyone is guaranteed to reach their Kickstarter goals. It takes a lot of work, but you can tip the scales in your favor. Follow the advice below and you’ll have a great chance of getting Kickstarted. 1 Brought to you by: Kickstarter School - www.kickstarter.com What successful Kickstarter campaigns have in common - www.smartblogs.com 5 Critical Steps to Getting Your Creative Project Funded on Kickstarter - www.fizzle.com 11 Tips for Crowdfunding: How to Raise Money From Strangers - www.www.socialmediaexaminer.com DashBurst: Where Social Media Meets Design on Kickstarter at bit.ly/DashBurst DANIEL ZEEVI Project by Pittsburgh, PA First created · 6 Backed Daniel Zeevi · 1435 friends www.dashburst.com Back This Project $1 minimum pledge Share EmbedTweet DashBurst: Where Social Media Meets Design