SlideShare a Scribd company logo
1 of 1
A Brief History of Radio Advertising

The first recreational Radio broadcast occurred in 1906, Ships at sea could hear Reginald Fessenden
playing "O Holy Night" on his violin and then reading a verse from the Bible.




From then on Radio continuously expanded in popularity
throughout the early 1900’s, however, broadcasting was (and
still is) very expensive. In order to keep up with the financial
implications of running a radio station, the idea of selling “toll
broadcasting” to advertisers, in which businesses would
underwrite or finance a broadcast, in exchange for being
mentioned on the radio.




WEAF of New York is credited with airing the first paid radio commercial, on August 28, 1922, for the
Queensboro Corporation, advertising an apartment complex. This trend continued with the
expansion of radio until the end of World War 2. With television overshadowing radio, there was a
massive overhaul of audiences moving from radio to television.




                                                             Yet even today, with 95% of the
                                                             population listening to the radio every
                                                             week, radio is far from dead.

More Related Content

What's hot

Ownership of the uk radio industy
Ownership of the uk radio industyOwnership of the uk radio industy
Ownership of the uk radio industycharlotteesophiee31
 
190916 alliesandmorrison paul_appleton_citymakers_catalytic
190916 alliesandmorrison paul_appleton_citymakers_catalytic190916 alliesandmorrison paul_appleton_citymakers_catalytic
190916 alliesandmorrison paul_appleton_citymakers_catalyticAlliesMorrison
 
History of television
History of televisionHistory of television
History of televisionOliviaO17
 
television broadcasting history
television broadcasting historytelevision broadcasting history
television broadcasting historymike05
 
The History of Television
The History of TelevisionThe History of Television
The History of Televisionhollyswaldi
 
TV history and TV IN Pakistan
TV history and TV IN PakistanTV history and TV IN Pakistan
TV history and TV IN PakistanNaseebKhan21
 
Demographics & psychograpics of the 3 channels
Demographics & psychograpics of the 3 channelsDemographics & psychograpics of the 3 channels
Demographics & psychograpics of the 3 channelsJordan199x
 
BBC Worldwide Presentation
BBC Worldwide PresentationBBC Worldwide Presentation
BBC Worldwide PresentationRoss Dawson
 
Pirate radio presentation
Pirate radio presentationPirate radio presentation
Pirate radio presentationMookaw
 
3 different channels and their audiences
3 different channels and their audiences3 different channels and their audiences
3 different channels and their audiencesJordan199x
 
The history of uk radio
The history of uk radioThe history of uk radio
The history of uk radioTrimdog
 
History of advertisements main task
History of advertisements main task History of advertisements main task
History of advertisements main task amberbush
 
Radio 1 breakfast show
Radio 1 breakfast showRadio 1 breakfast show
Radio 1 breakfast showIsobelDowner
 
Tv broadcast and cable sp2016
Tv broadcast and cable sp2016Tv broadcast and cable sp2016
Tv broadcast and cable sp2016Lawrence Miller
 
Radio and radio stations
Radio and radio stationsRadio and radio stations
Radio and radio stationssammediablog
 

What's hot (20)

Radio broadcasting bart
Radio broadcasting bartRadio broadcasting bart
Radio broadcasting bart
 
Ownership of the uk radio industy
Ownership of the uk radio industyOwnership of the uk radio industy
Ownership of the uk radio industy
 
190916 alliesandmorrison paul_appleton_citymakers_catalytic
190916 alliesandmorrison paul_appleton_citymakers_catalytic190916 alliesandmorrison paul_appleton_citymakers_catalytic
190916 alliesandmorrison paul_appleton_citymakers_catalytic
 
History of television
History of televisionHistory of television
History of television
 
television broadcasting history
television broadcasting historytelevision broadcasting history
television broadcasting history
 
The History of Television
The History of TelevisionThe History of Television
The History of Television
 
TV history and TV IN Pakistan
TV history and TV IN PakistanTV history and TV IN Pakistan
TV history and TV IN Pakistan
 
Demographics & psychograpics of the 3 channels
Demographics & psychograpics of the 3 channelsDemographics & psychograpics of the 3 channels
Demographics & psychograpics of the 3 channels
 
BBC Worldwide Presentation
BBC Worldwide PresentationBBC Worldwide Presentation
BBC Worldwide Presentation
 
Pirate radio presentation
Pirate radio presentationPirate radio presentation
Pirate radio presentation
 
3 different channels and their audiences
3 different channels and their audiences3 different channels and their audiences
3 different channels and their audiences
 
The history of uk radio
The history of uk radioThe history of uk radio
The history of uk radio
 
History of advertisements main task
History of advertisements main task History of advertisements main task
History of advertisements main task
 
Slide on television
Slide on televisionSlide on television
Slide on television
 
Radio 1 breakfast show
Radio 1 breakfast showRadio 1 breakfast show
Radio 1 breakfast show
 
Radio in GB
Radio in GBRadio in GB
Radio in GB
 
Tv broadcast and cable sp2016
Tv broadcast and cable sp2016Tv broadcast and cable sp2016
Tv broadcast and cable sp2016
 
Radio and radio stations
Radio and radio stationsRadio and radio stations
Radio and radio stations
 
Abc!
Abc!Abc!
Abc!
 
The history of radio
The history of radioThe history of radio
The history of radio
 

Viewers also liked

History of tv advertising
History of tv advertisingHistory of tv advertising
History of tv advertisingcharliee_grover
 
History of tv advertising
History of tv advertisingHistory of tv advertising
History of tv advertisinghannahknipe5
 
early radio history
early radio historyearly radio history
early radio historymike05
 
Radio Advertising In India
Radio Advertising In IndiaRadio Advertising In India
Radio Advertising In Indiabipinpandit
 
Introduction To Radio Advertising
Introduction To Radio AdvertisingIntroduction To Radio Advertising
Introduction To Radio Advertisingdrgradioguy
 
The History of Facebook Advertising
The History of Facebook AdvertisingThe History of Facebook Advertising
The History of Facebook AdvertisingHubSpot
 
Television advertising techniques
Television advertising techniquesTelevision advertising techniques
Television advertising techniquesthomasthornton1508
 
History & Development of Radio
History & Development of RadioHistory & Development of Radio
History & Development of RadioAndrew Robson
 
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their AttentionThe Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their AttentionHubSpot
 

Viewers also liked (13)

History of tv advertising
History of tv advertisingHistory of tv advertising
History of tv advertising
 
History of tv advertising
History of tv advertisingHistory of tv advertising
History of tv advertising
 
Rosebowl Nov 09
Rosebowl Nov 09Rosebowl Nov 09
Rosebowl Nov 09
 
early radio history
early radio historyearly radio history
early radio history
 
Radio Advertising In India
Radio Advertising In IndiaRadio Advertising In India
Radio Advertising In India
 
Social Media for Radio Personalities (WSBG)
Social Media for Radio Personalities (WSBG)Social Media for Radio Personalities (WSBG)
Social Media for Radio Personalities (WSBG)
 
Introduction To Radio Advertising
Introduction To Radio AdvertisingIntroduction To Radio Advertising
Introduction To Radio Advertising
 
The History of Facebook Advertising
The History of Facebook AdvertisingThe History of Facebook Advertising
The History of Facebook Advertising
 
Television advertising techniques
Television advertising techniquesTelevision advertising techniques
Television advertising techniques
 
History & Development of Radio
History & Development of RadioHistory & Development of Radio
History & Development of Radio
 
Television advertising
Television advertisingTelevision advertising
Television advertising
 
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their AttentionThe Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
 
Radio advertising
Radio advertisingRadio advertising
Radio advertising
 

More from Daniel_Morris_Portfolio (15)

Audience theory
Audience theoryAudience theory
Audience theory
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Radio advertisement plan
Radio advertisement planRadio advertisement plan
Radio advertisement plan
 
A2 advanced portfolio_production_diary_template
A2 advanced portfolio_production_diary_templateA2 advanced portfolio_production_diary_template
A2 advanced portfolio_production_diary_template
 
Billboard designs
Billboard designsBillboard designs
Billboard designs
 
Radio advertisement analyses
Radio advertisement analysesRadio advertisement analyses
Radio advertisement analyses
 
Front page analyses
Front page analysesFront page analyses
Front page analyses
 
Product research + 2 more anlysis
Product research + 2 more anlysisProduct research + 2 more anlysis
Product research + 2 more anlysis
 
Analysis 3
Analysis 3Analysis 3
Analysis 3
 
Analysis 2
Analysis 2Analysis 2
Analysis 2
 
Analysis 1
Analysis 1Analysis 1
Analysis 1
 
Analysis
AnalysisAnalysis
Analysis
 
Planning
PlanningPlanning
Planning
 
A brief history of the billboard
A brief history of the billboardA brief history of the billboard
A brief history of the billboard
 
Billboard designs
Billboard designsBillboard designs
Billboard designs
 

Recently uploaded

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxmarlenawright1
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 

Recently uploaded (20)

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 

A brief history of radio advertising

  • 1. A Brief History of Radio Advertising The first recreational Radio broadcast occurred in 1906, Ships at sea could hear Reginald Fessenden playing "O Holy Night" on his violin and then reading a verse from the Bible. From then on Radio continuously expanded in popularity throughout the early 1900’s, however, broadcasting was (and still is) very expensive. In order to keep up with the financial implications of running a radio station, the idea of selling “toll broadcasting” to advertisers, in which businesses would underwrite or finance a broadcast, in exchange for being mentioned on the radio. WEAF of New York is credited with airing the first paid radio commercial, on August 28, 1922, for the Queensboro Corporation, advertising an apartment complex. This trend continued with the expansion of radio until the end of World War 2. With television overshadowing radio, there was a massive overhaul of audiences moving from radio to television. Yet even today, with 95% of the population listening to the radio every week, radio is far from dead.