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How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage
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How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage

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Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse …

Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University.

Chuck will be speaking on "How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage" March 20, 2013.

How companies use analytics to turn big data into actionable insights about their audiences to gain competitive advantage

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  • 1. Chuck Hemann Group Director, Analytics Wednesday, March 20 at 6:00 p.m. Joyce Hergenhan Auditorium Newhouse 3 How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage Companies using analytics are turning big data into actionable insights that gain competitive advantage. Join Chuck Hemann, GroupDirector, Analytics for W2O Group and co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, as heshares how companies like Red Bull, the Hershey Company, and Intel turn big data into actionable insights about their audiences. Chuck provides strategic counsel to clients in a variety of areas, including digital analytics, measurement, online reputation, socialmedia, investor relations and crisis communications.  He also works closely with the firms client teams to provide solutions forreputation and organizational excellence. The Newhouse Global Leaders in Digital and Social Media Speaker Series explores innovative digital and social media engagement fromaround the world. Speakers represent leadership in thought and innovation in their fields. Follow the talk on Twitter via #NewhouseGLDSM. Newhouse Global Leaders in Public RelationsDigital & Social Media Department atSpeaker Series Newhouse

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