Secrets Exposed

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27&28 January 2010: Amsterdam, The Netherlands
Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.

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  • Enhancing corporate performance through integrating social media into business strategies
  • Generating business momentum, visibility and market growth through social media
  • Examining the success and pitfalls of implementing social media in a large banking organisation
  • Overcoming the bottlenecks of implementing social media: what are the essential steps?
  • Social e-tailing: developing an integrated e-commerce approach following each brands DNA
  • Dealing with high expectations and serious resistance of implementing social media programmes
  • Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0
  • Engaging your organisation to use social media to maximise effectiveness and productivity
  • Social media and ROI: use-cases are more compelling than Excel sheets - choosing the right KPIs and analytics for measuring performance
  • Fostering community value creation
  • The agenda is packed with profit building and money saving techniques that you can put to work immediately. Learn from the best and share in their success!
  • Secrets Exposed

    1. 4. Want to know the secrets?
    2. 5. of big corporation’s strategies in SOCIAL MEDIA?
    3. 6. Secrets exposed
    4. 7. Enterprise Social 2.0: Rip or ROI?
    5. 8. We bring together decision makers from top Fortune companies
    6. 9. <ul><li>VP Entertainment, Communications and E-Commerce </li></ul>Enhancing corporate performance through integrating social media into business strategies <ul><li>Eva Buschkrei </li></ul>
    7. 10. Generating business momentum, visibility and market growth through social media engagement <ul><li>Ellen Petry Leanse </li></ul><ul><li>Head of Enterprise Marketing Communications (U.S.) </li></ul>
    8. 11. It's all about people! Maximising exposure and revenue using social media <ul><li>Head of New Media Marketing </li></ul><ul><li>Adam Wallace </li></ul>
    9. 12. Examining the success and pitfalls of implementing social media programmes in a large banking organisation <ul><li>Innovation Le a der </li></ul><ul><li>Matteo Rizzi </li></ul>
    10. 13. Overcoming the bottlenecks of implementing social media: What are the essential steps? <ul><li>Creative Director, Communication Design & Director of Planning & Strategy </li></ul><ul><li>Hugo Raaijkmakers </li></ul>Marco Roncaglio
    11. 14. Brainstorming workshop: Using social media to achieve successful departmental goals. Carolyn Rhinebarger Chief Brainstormer and Expert on Social Media Strategic Guru Inc. (U.S.)
    12. 15. Social e-tailing: developing an integrated e-commerce approach following each brands DNA Georges – Edouard Dias Senior Vice President, E-business
    13. 16. Dealing with high expectations and serious resistance of implementing social media programmes in Airbus Stefan Kruijer Head of Employee Portal
    14. 17. Building a sound business case for social media programmes: assessing the pros and cons Kees Mulder Vice President Consumer Digital Group & Graphics Communication Group EAMER
    15. 18. Integrating viral marketing and social media into the traditional marketing mix Digital Marketing Director Patrick Eikelenboom
    16. 19. Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0 Arto Joensuu Director Search & Social
    17. 20. Engaging your organisation to use social media to maximise internal and external performance Sean MacNiven Head of Web Services
    18. 21. Social media and ROI: why use-cases are more compelling than excel sheets? Michael Heiss Vice President of Knowledge, Innovation and Technology
    19. 22. Fostering community value creation: ensuring effective engagement with users online and offline Tormod Askildsen Senior Director for Community Development
    20. 23. Interactive panel discussion: Damage control in social media: discussing effective strategies for turning negative into positive Gennifer Gehrt Mike Moran Robbert de Haan Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR Chief Strategist and Author on Social Media Marketing - CONVERSEON Marketing Director Paypal Benelux EBAY
    21. 24. info@kgsglobal.com +31643001954 Want to know more?

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