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Enterprise Social 2.0: Rip or ROI?


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Enterprise Social 2.0: Rip or ROI?

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  4. 4. Want to know<br /> the secrets?<br />
  5. 5. of big corporation’s strategies in <br />SOCIAL MEDIA?<br />
  6. 6. Secrets exposed<br />
  7. 7. Enterprise Social 2.0: Rip or ROI?<br />
  8. 8. We bring together decision makersfrom top Fortune companies<br />
  9. 9. Enhancing corporate performance through integrating social media into business strategies<br />VP Entertainment, Communications and E-Commerce<br />Eva Buschkrei<br />
  10. 10. Generating business momentum, visibility and market growth through social media engagement<br />Head of Enterprise Marketing Communications (U.S.)<br />Ellen PetryLeanse<br />
  11. 11. It's all about people! Maximising exposure and revenue using social media<br />Head of New Media Marketing<br />Adam Wallace<br />
  12. 12. Examining the success and pitfalls of implementing social media programmesin a large banking organisation<br />Innovation Leader<br />MatteoRizzi<br />
  13. 13. Overcoming the bottlenecks of implementing social media:What are the essential steps? <br />Creative Director, Communication Design & Director of Planning & Strategy<br />Marco Roncaglio<br />Hugo Raaijkmakers<br />
  14. 14. Brainstorming workshop: Using social media to achieve successful departmental goals. <br />Carolyn Rhinebarger<br />Chief Brainstormer and Expert on Social Media <br />Strategic Guru Inc. (U.S.)<br />
  15. 15. Social e-tailing: developing an integrated e-commerce approach following each brands DNA<br />Georges – Edouard Dias<br />Senior Vice President, E-business<br />
  16. 16. Dealing with high expectations and serious resistance of implementing social media programmes in Airbus<br />Head of Employee Portal<br />Stefan Kruijer<br />
  17. 17. Building a sound business case for social media programmes: assessing the pros and cons<br />Vice President Consumer Digital Group & Graphics Communication Group EAMER<br />KeesMulder<br />
  18. 18. Integrating viral marketing and social media into the traditional marketing mix<br />Digital Marketing Director<br />Patrick Eikelenboom<br />
  19. 19. Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0<br />Director Search & Social<br />ArtoJoensuu<br />
  20. 20. Engaging your organisation to use social media to maximise internal and external performance<br />Sean MacNiven<br />Head of Web Services<br />
  21. 21. Social media and ROI: why use-cases are more compelling than excel sheets?<br />Vice President of Knowledge, <br />Innovation and Technology<br />Michael Heiss<br />
  22. 22. Interactive panel discussion:Damage control in social media: discussing effective strategies for turning negative into positive <br />GenniferGehrt<br />Mike Moran<br />Robbert de Haan<br />Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR<br />Chief Strategist and Author on Social Media Marketing - CONVERSEON<br />Marketing Director Paypal BeneluxEBAY<br />
  23. 23. Fostering community value creation: ensuring effective engagement with users online and offline<br />Senior Director for Community Development<br />TormodAskildsen<br />
  24. 24. Going beyond social media: how to wow customers to share your success!<br />OperatingPartner & Social Media Visionary<br />Ramon De Leon<br />
  25. 25. Want to know more? <br /> <br /> +31643001954<br />